Saudi Arabia ikuyambitsa gawo la MICE padziko lonse lapansi powonetsa ku IMEX ku Frankfurt

The Kingdom of Saudi Arabia ikukhazikitsa kampeni yake yoyamba yapadziko lonse lapansi yogulitsa dzikolo ngati malo ochitira misonkhano, zolimbikitsa, misonkhano yayikulu ndi ziwonetsero powonetsa ku IMEX ku Frankfurt 2017 kuyambira 16 mpaka 18 Meyi.
Mothandizidwa ndi kampeni yolumikizana ndi anthu yomwe idapangidwa ndikukhazikitsidwa ndi Clareville Communications yochokera ku London, ntchito yotsatsa iyi yochitidwa ndi Saudi Commission for Tourism and National Heritage mogwirizana ndi Saudi Exhibition and Convention Bureau iwonetsa kuchuluka kwa mahotela opitilira 600 apamwamba, malo ochitira misonkhano ndi mawonetsero omwe amapezeka m'mizinda yotsogola m'dziko lonselo.

Ntchito yotsatsa malonda ndi njira yothandiza yogwirizana ndi Vision 2030, yomwe idalengezedwa mu Epulo 2016, yokhazikitsa mfundo zachuma ndi chikhalidwe cha anthu zomwe zidapangidwa kuti zithandizire kuti chuma cha Ufumu chisadalire kudalira mafuta. Kuchititsa zochitika zamabizinesi ndi imodzi mwazinthu zofunika kwambiri pakusinthaku, limodzi ndi zosangalatsa ndi zokopa alendo zachipembedzo, njira zonse zopezera ndalama ndi ntchito.

Pansi pa National Transformation Plan, gawo lapakati pa Vision 2030, Saudi Commission for Tourism & National Heritage (SCTH) ikuyika ndalama pafupifupi SAR 26 biliyoni (US $ 7 biliyoni) pazoyeserera kuzungulira dzikolo.
Kukhazikitsidwa pafupifupi zaka zinayi zapitazo, Saudi Exhibition and Convention Bureau idapangidwa ndi udindo wopanga makampani amisonkhano.

Tariq A. Al-Essa, Mkulu wa bungwe la Saudi Exhibition and Convention Bureau akufotokoza kuti: “Monga chionetsero chapadziko lonse cholimbikitsa kuyenda, misonkhano ndi zochitika, IMEX ku Frankfurt ndi malo abwino kwambiri oti tizikumana ndi anthu masauzande ambiri komanso misonkhano yomwe ogula amakumana nayo. -pamaso ndikuwawonetsa mwayi ku Saudi Arabia ndi malo abwino kwambiri omwe tingawapatse. "