Patatha milungu ingapo kufalikira kwa chimfine cha nkhumba kuopseza alendo ochokera ku Mexico, Purezidenti wa dzikolo Felipe Calderon adalengeza kuti akufuna kugwiritsa ntchito $92 miliyoni poyesetsa kulimbikitsa zokopa alendo.
Potengera njira yodabwitsa, Bungwe la Tourism ku Mexico likuyamba ndi kampeni yolimbana ndi anthu aku Mexico okha. Imatchedwa "Vive Mexico," ndipo cholinga chake ndikulembera anthu aku Mexico kuti atsitsimutse ntchito zokopa alendo komanso kuthana ndi kulengeza koyipa kwa mliriwu.
M’chilengezo chake Lolemba Bambo Calderon anati: “Ndikuitana munthu aliyense wa ku Mexico kusonyeza alendo ochokera m’mayiko osiyanasiyana mmene kuyendera dziko lathu kuli kosangalatsa kwambiri; kuti Mexico si dziko lokongola komanso lamphamvu komanso lotha kuthana ndi zovuta kwambiri. Tikuyembekezera alendo ochokera padziko lonse lapansi ndi manja otseguka ku magombe athu, mizinda ndi matauni. Ili liyenera kukhala gulu lenileni ladziko lomwe likufunika kutengapo gawo kwa nzika iliyonse yaku Mexico. ”
Uthengawu mwina sunafike ku Acapulco, pomwe Associated Press inanena kuti magalimoto angapo okhala ndi ziphaso za Mexico City adaponyedwa miyala atafika kumeneko, mwachiwonekere chifukwa pakhala pali milandu yambiri ya chimfine cha nkhumba ku Mexico City kuposa madera ena. AP idanenanso zakuwona ma T-shirts okhala ndi mawu akuti "Ndinapita ku Mexico ndipo zonse zomwe ndidapeza zinali chimfine cha nkhumba."
Kutsatsa kudzayendetsedwa ndi bungwe lopanga zapadziko lonse la Mexico Tourism Board, Publicis Groupe's Olabuenaga Chemistri ku Mexico City. Bungweli limatsogozedwa ndi m'modzi mwa akatswiri opanga zinthu ku Mexico, Ana Maria Olabuenaga. Ku North America, kukonza zofalitsa ndi kugula kwa akauntiyi kumayendetsedwa ndi bungwe la US Hispanic Machado/Garcia-Serra ku Miami.
Mneneri wa Mexico Tourism Board adati zotsatsa zosiyanasiyana zapadziko lonse lapansi zidzapangidwa pambuyo pake.
