Anderson Retail Tourism Marketing posachedwapa yalengeza zakukula kwa kampeni yatsopano yotsatsira malo ogulitsira, ogulitsa, ndi malo odyera omwe ali mkati ndi kuzungulira London. Pulojekitiyi ikuyang'ana kwambiri pakukulitsa chidziwitso cha anthu asanafike, kutsika, ndi malonda a UK ndi apaulendo ochokera kumayiko ena kupita ku London omwe akusangalala ndi maulendo otsika mtengo komanso mitengo yabwino yosinthira ndi Mapaundi aku Britain.
Mapulogalamu ngati amenewa akhalapo kwa zaka zopitirira khumi ku US, kumene malo ogulitsa ndi odyera ku America amalimbikitsa zopereka zapadera ndi zochitika kwa akatswiri oyendayenda, kuphatikizapo oyendera alendo, okonza misonkhano, ogwira ntchito pansi, ndi ma TV, komanso ogula akukonzekera zosangalatsa ndi maulendo a bizinesi. ku US. Pulogalamu imodzi yotereyi imayendetsedwa ndi Shop America Alliance, yomwe imalimbikitsa malo ogulitsa 200 aku America kwa apaulendo.
"Payekha, malo ogulitsa, ogulitsa, ndi malo odyera alibe ndalama kapena bajeti yolimbikitsa padziko lonse lapansi, komabe kugulitsa zokopa alendo kungapangitse kuchuluka kwa malonda awo," adatero Kathy Anderson, CMD, pulezidenti wa Anderson Retail Tourism Marketing ndi co- woyambitsa Shop America Alliance. “Pogwira ntchito limodzi kulimbikitsa kugula ndi kudya monga gawo laulendo wa alendo asananyamuke, kafukufuku wasonyeza kuti kumawonjezera utali wakukhala komwe mukupita, komanso nthawi yogula ndi ndalama zonse zomwe zimawononga pogula ndi kudyera."
Kampeni ya Shop & Dine London imagwiritsa ntchito zinthu zosiyanasiyana komanso njira zotsatsa kuti zilimbikitse ogulitsa ndi malo odyera omwe akutenga nawo mbali kuphatikiza pulogalamu yolimbikitsira yomwe imapatsa apaulendo "Khadi la Passport la alendo," lomwe limaperekedwa ku malowa kuti alandire zopereka zapadera, mphatso zogulira, kapena mautumiki oyamikira monga kutumiza, kutumiza phukusi, kukongola, ndi zina zotero. Oyendetsa maulendo ndi maulendo apaulendo amapatsa makasitomala awo voucha yapadera ulendo wawo usanakwane, zomwe zimaperekedwa kumalo operekedwa kuombola ku London. Kuphatikiza apo, apaulendo amathanso kusindikiza vocha kuchokera patsamba la Shop & Dine London kapena kutsitsa ku foni yawo yam'manja. Akapereka voucher, mlendo amalandira kalozera wosindikizidwa wofotokoza komwe aliyense wapitako ndi zomwe amathandizira komanso Khadi lawo la Passport. Khadiyo imaperekedwa ikafika kwa ogulitsa kapena odyera kuti apeze zopereka zawo zapadera.
Kampeniyi ikukonzekera kukhazikitsidwa mu Marichi 2010 ndipo idzakwezedwa m'misika yaku UK yomwe ikukhudzidwa ndi North America, Europe, Middle East, ndi Asia. "Monga membala wa Visit London, tikuyembekezera kugwira ntchito ndi gulu lawo la malonda ndi maubwenzi a anthu kuti tilimbikitse pulogalamu ya Shop & Dine London kwa akatswiri oyendayenda pogwiritsa ntchito ziwonetsero zamalonda ndi malonda ogulitsa," adatero Ms. Anderson. "Tidzakhalanso ndi gawo lamphamvu lazamalonda pa intaneti komanso mafoni odzipereka kuti athe kufikira makasitomala omwe akuyenda omwe amafufuza zomwe akupita kudzera pa intaneti asanafike."
