Malo ochezera a pa Intaneti akudyetsa moto wapadziko lonse wofuna kuyenda

Zokopa alendo ndi ukadaulo zakhala zikupangira ma bedi abwino, makamaka zikafika pakugwiritsa ntchito malo ochezera a pa Intaneti ndi kuyatsa mafoni.

Ulendo ukapita pa intaneti, umakhala ndi zotchinga zocheperako kuposa magawo ambiri, chifukwa kusinthanitsa kwachindunji, kuphatikizika kwamasamba, ntchito zosungitsa, komanso kugula matikiti andege kumatha kuthandizidwa mosavuta kudzera panjira zapaintaneti. Izi zinali makamaka chifukwa wogwiritsa ntchito mapeto amabwera ku chinthucho m'malo modikira kuti katundu aperekedwe kwa iwo. Pamene ntchito zokopa alendo zinkakula mofulumira, luso lofufuza, kulemba mabuku, ndi kugaŵana za ulendowo linakulanso, nthaŵi zambiri m’nthaŵi yeniyeni, kukulitsa chikhumbo chapadziko lonse chofuna kuyenda.

Cape Town Tourism inasankha malonda a digito monga gawo lofunika kwambiri pa chitukuko chisanafike FIFA World Cup ya 2010, kukonzanso webusaiti yake ndi malo ochezera a pa Intaneti kuti athetsere kukwera kwachidwi. Kuchokera mu June 2011, tsamba la webusayiti ya Cape Town Tourism lawona alendo okwana miliyoni imodzi ndipo tsamba lovomerezeka la Facebook Tourism ku Cape Town, I ♥ Cape Town, lakula kufika pa mafani oposa 250,000, pomwe ma tweets ndi mabulogu nthawi zonse athandiza Cape Town Tourism. malo (mu 2011) ngati amodzi mwama board 25 otchuka kwambiri oyendera alendo komanso ma DMO pa intaneti (ovoteredwa ndi influencersintravel.com). Pamene Cape Town ikusintha mawonekedwe ake kuti akope anthu oyenda m'tauni, luso laukadaulo likuyenera kuchitapo kanthu kwambiri.

Kampeni yophatikizika yotsatsa ndi National Geographic yomwe idakhazikitsidwa koyambirira kwa chaka chino ikuwonetsa Cape Town ndi Durban papulatifomu ya National Geographic kwa nthawi ya miyezi khumi ndi inai pakati pa Epulo 2012 ndi June 2013. Makanema apawailesi yakanema amayang'ana kwambiri pamaphokoso apadera a mzinda uliwonse, mndandanda wamitundu yonse ya National Geographic Magazine mkonzi, mkonzi wapaintaneti patsamba la National Geographic, komanso kampeni yapa TV ndi digito yotsogozedwa ndi Digital Nomad, Andrew Evans.

Mu March chaka chino, Cape Town Tourism inakhazikitsa Cape Town Toolkit yatsopano, yomwe ndi chida cha digito chomwe chimasonyeza ndi kugulitsa malo omwe akupita ku Cape Town. Pokhala pa intaneti, monga cholumikizira patsamba lovomerezeka la Cape Town Tourism, Cape Town Toolkit ili ndi njira zosiyanasiyana, zithunzi zapamwamba, ndi chidziwitso chokhudza Cape Town chomwe chimalola ogwiritsa ntchito olembetsedwa pazaulendo, zokopa alendo, ndi malonda ogulitsa kuti apeze zotsatsa ndi zothandizira. pa kukhudza kwa batani. Ogwiritsa ntchito amatha kusankha zinthu zina, kutsitsa zidziwitso zopakidwa, ndikuphatikiza mayendedwe okhazikika, pogwiritsa ntchito chikole cha Cape Town Tourism. Ogwiritsa ntchito amathanso kugawana zomwe zili molingana ndi mutu watsopano wamalonda wa Cape Town Tourism: "Simukufuna tchuthi, mukufunika Cape Town!"

Kuonjezera apo, mu September 2012, Cape Town Tourism idzayambitsa kampeni ya Facebook ya digito, yomwe idzayankhula ndi msika womwe ukukula mofulumira komanso womwe udzagwirizanitsa anthu omwe akufuna kukhala oyendayenda kuposa kale lonse ku Cape Town. Cape Town Tourism ikhala ikugwiranso ntchito limodzi ndi olemba mabulogu anayi apamwamba padziko lonse lapansi pa kampeni yotsatsa malo opita kumayiko ena mu Ogasiti.

Pofika mwezi wa Marichi chaka chino, panali ogwiritsa ntchito Facebook 835 miliyoni (Internet World Statistics), pomwe 79.8 peresenti ya anthu padziko lonse lapansi anali ndi foni yam'manja (Gartner) kuyambira chaka chatha (Gartner) ndipo pofika 2011, kulowetsedwa kwamafoni anzeru padziko lonse lapansi kudakhala. 27 peresenti ya anthu (Visionmobile). Dziko la China posachedwapa laposa dziko la USA monga dziko loyamba potengera kuchuluka kwa mafoni a m'manja. Ndipotu, malinga ndi eMarketer, akuluakulu tsopano amathera nthawi yochuluka yofalitsa nkhani pa mafoni kuposa manyuzipepala ndi magazini pamodzi.

Anthu akugwiritsa ntchito mafoni anzeru kuyang'ana pa intaneti, kuwona zambiri, kuyerekeza mtengo ndi ntchito, kuyenda, kugula, ndi kugawana. Kafukufuku (wopangidwa ndi Tradedoubler ndi Forrester Consulting) wokhudza Sweden, Germany, France, ndi UK anapeza kuti 53 peresenti ya ogwiritsa ntchito mafoni a m'manja tsopano akugula katundu ndi ntchito pazida zawo, pamene 71 peresenti akufufuza zomwe angathe kugula pogwiritsa ntchito mafoni awo. Ku USA kokha, mafoni a m'manja anali ndi udindo wa US $ 2.6 biliyoni pamtengo wosungitsa maulendo mu 2011. Chiwerengerochi chikuyembekezeka kupitirira US $ 8 biliyoni pofika 2013 (PhoCusWright January 2012).

Kuthekera kwa e-commerce pambali, nsanja zama digito zimayimira kuthekera kwakukulu kotsatsa pamtengo wapadziko lonse lapansi wa kanema wawayilesi kapena kusindikiza. Ndi malingaliro ogwiritsira ntchito mwanzeru kuti Tourism ku Cape Town yasankha kuyika ndalama zambiri mu nsanja ya media media kuti ilimbikitse kampeni yake ya "Simukufuna Tchuthi, Mumafunikira Cape Town".

Mkulu woyang’anira zokopa alendo ku Cape Town, Mariëtte du Toit-Helmbold, anati: “Ma TV ndi malo ochezera a pa Intaneti akusinthadi maulendo – komanso khalidwe la apaulendo – pamene amalota, kudziwa zambiri komanso kugawana nawo. Cape Town imatipatsa zinthu zambiri zokopa, zosangalatsa, ndi zowona, zomwe timagwiritsa ntchito pamapulatifomu athu (monga Facebook, Twitter, mabulogu, ndi intaneti) komanso kudzera m'migwirizano yaukadaulo monga yomwe tidapanga posachedwa ndi National Geographic's. Digital Nomad, Andrew Evans. Ndi kudzera m'mazenerawa pamene anthu ayamba kuona Cape Town, mawindo a digito omwe ali pompopompo, oyenera, komanso oona mtima. "