M’chimene chikuimira “kusintha kwa chivomezi” pazamalonda ku Solomon Islands, bungwe la Solomon Islands Visitors Bureau lero lavumbulutsa kaonekedwe kake katsopano kakuti “Solomon Is.” chizindikiro.
Chimodzi mwazinthu zazikulu zamtunduwu ndikuti bungwe la Solomon Islands Visitors Bureau likusinthidwa kukhala "Tourism Solomons" ndi logo yodziwika bwino ya NTO ya dzuwa, zilumba ndi nyanja m'malo ndi logo yatsopano yokhala ndi bwato lodziwika bwino la Solomon Islands.
Pogogomezera kufunikira kwa ntchito zokopa alendo monga gwero lalikulu lazachuma mdziko muno, Prime Minister waku Solomon Islands, a Hon. Rick Hou adalowa yekha kuti awulule mawonekedwe atsopano ndi logo pamwambo womwe unachitikira ku Honiara's Solomon Kitano Mendana Hotel.
Pofotokoza za ntchitoyi ngati "kusintha kwanyengo" pazamalonda padziko lonse lapansi komwe mukupita, wamkulu wa Tourism Solomons, Josefa “Jo” Tuamoto adati mtundu wa “Solomon Is” udapangidwa mwadala kuti ukhale wosinthasintha, womwe umakhudza chilichonse chomwe amaperekedwa ndi madera osiyanasiyana. zomwe zimasiyanitsa Zisumbu za Hapizi ndi zoyandikana nazo za ku South Pacific.
"Tili ndi chidaliro kuti chizindikiro chatsopanochi chikuwonetsa komwe akupita, uthenga wake, chithunzi chake komanso momwe alili ndipo zipereka mwayi kwa Solomon Islands kuti adzigulitsa bwino kwambiri padziko lonse lapansi kwazaka khumi kapena kupitilira apo," atero a Tuamoto.
"Kukongola kwa mtundu watsopanowu ndikutilola kuti tigwirizane ndi 'Solomons Is.' tag mzere pafupifupi chilichonse - kukhala kutengeka, zochita, dzina kapena adjective - ndipo titha kuphatikizanso mosavuta kuti tigwirizane ndi anthu ena monga maanja, osangalala, mabanja, ndi zina zambiri.
"Chizindikiro chathu chatsopano ndi chapadera. Imalola mlendo aliyense kutsata kapena kuyika chizindikiro chomwe adakumana nacho paulendo wake, monga momwe akufunira, popanga kukhala kwawo kwawo komanso ku Solomon Islands.
"Kudziwika uku kukukhudzanso kukhudza - kukhudza zakale kudzera m'mikhalidwe yambiri yachikhalidwe ndi zikhalidwe zachikhalidwe zomwe sizinathandize pang'ono kutukuka kwa mizinda ndi malonda okopa alendo.
“Ndi zomveka, zadziko, zapadera, zosavuta kuzitsatira komanso zotsika mtengo.
"Zambiri mpaka pano Imayang'ana chizindikiro chilichonse panthawi ino ya kusinthika kwa zokopa alendo ku Solomon Islands ndipo chizindikirochi chikuyenera kusinthika momwe bizinesi ikukula.
“Ngakhale komwe kopitako kukukula komanso kulimbikira kwa malonda, 'Solomon Ali.' tsopano ndi chizindikiro.
"Tasintha ndipo ndi njira yoyenera."
Njira yoyendetsera kayendetsedwe katsopanoyi yalandira chilolezo cha 100 peresenti kuchokera ku nduna ya boma ya Solomon Islands yomwe idapatsidwa chithunzithunzi cha mtundu watsopano sabata yatha.
ZOMWE MUNGACHITE PA NKHANIYI:
- “We are confident the new branding truly characterises the destination's identity, message, image and positioning and will provide the platform for the Solomon Islands to optimally market itself in the international arena for the next decade or more,” Mr Tuamoto said.
- "Zambiri mpaka pano Imayang'ana chizindikiro chilichonse panthawi ino ya kusinthika kwa zokopa alendo ku Solomon Islands ndipo chizindikirochi chikuyenera kusinthika momwe bizinesi ikukula.
- Njira yoyendetsera kayendetsedwe katsopanoyi yalandira chilolezo cha 100 peresenti kuchokera ku nduna ya boma ya Solomon Islands yomwe idapatsidwa chithunzithunzi cha mtundu watsopano sabata yatha.
