Ndalama zaku US ku South America zikuyembekezeka kutsika ndi 44.4% pakati pa 2020 ndi 2021 ngati zoletsa kuyenda chifukwa cha Covid 19 sinthani mayendedwe a alendo. Pokhala ndi anthu khumi otsogola padziko lonse lapansi m'maiko onse akuluakulu azachuma asanu ku South America mu 2019, kuchepetsedwa kwa gwero la msika kudzakhala kowononga gawo loyendera. Njira yolimbikitsira potengera alendo aku US iyenera kuonedwa kuti ndi yofunika kwambiri kuti alimbikitse kuchira ngati kuli kotheka.
Apaulendo aku US adawononga ndalama zoposa US $ 38.8 biliyoni kudutsa South America mu 2019 ndikukula pachaka (YOY) ndi 7.3% kuchokera mu 2018. inali US $ 7.3 biliyoni mu 2017). Izi zikuyenera kufikira US $ 2019 biliyoni pofika 33, kuwonetsa kuti pali mwayi wowonekera wakukula pambuyo pa COVID-2017.
Onse a US ndi Brazil pakadali pano amadziwika kuti ali ndi chiwerengero chachikulu kwambiri cha anthu omwe amafa ndi COVID-19, komanso kuchuluka kwa milandu. Ngakhale kuti mayiko onsewa ali ndi zoletsa, izi sizikutanthauza kuti mwayi uyenera kunyalanyazidwa.
Odziwika kuti ndi amodzi mwa misika yowononga ndalama zambiri m'derali, mabungwe otsatsa malo (DMOs) akuyenera kukhala akuyambitsa zopatsa chidwi kuti atengere alendo aku US. Kafukufuku waposachedwa wapeza kuti 32% ya apaulendo aku US akukonzekera kuchepetsa mapulani awo oyenda padziko lonse lapansi, komabe, ngati ma DMO amatha kucheza ndi apaulendo, ndipo kutengera momwe COVID-19 ikuyendera, izi zithandiza South America panjira yake yopita kuchira. ngati nkotheka.
Ndi 30% ya apaulendo aku US omwe amayang'ana kwambiri malo ochezera a pa Intaneti, 23% amawononga nthawi yochulukirapo akuwonera makanema/mavlog okhudza momwe zinthu zimagwiritsidwira ntchito komanso 24% nthawi zambiri kuwerenga ndemanga zapaintaneti/mabulogu (zotengedwa mu kafukufuku womwewo) mwachidziwikire pali mipata ingapo yochitira nawo. msika waku US source.
Kuyenda m'madera kudzakhala kofunikira kuti dziko la South America likhalenso bwino chifukwa madera oyandikana nawo nthawi zambiri amadalira anthu ambiri ofika pachaka. Komabe, ma DMO ayenera kuyang'ananso nthawi yayitali ndikuyamba kukonzekera komwe mwayi uli ndi momwe angachitire izi m'malo oyenda mtsogolo.
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ZOMWE MUNGACHITE PA NKHANIYI:
- Latest survey found that 32% of US travelers do plan to reduce their international travel plans, however, if DMOs are able to engage with travelers, and dependent on the progression of COVID-19, this will help South America on its road to travel recovery when possible.
- Having featured in the top ten international arrivals in all the five major economies across South America in 2019, the reduction of this source of market will be detrimental for the travel sector.
- DMOs however, should also be looking to the long term and beginning to plan where opportunity lies and how to engage with this in the future travel space.
