Southwest Airlines yayamba kuwoneka ngati mtundu wamakampani wa Jerry Rubin. Pambuyo pakusintha, tsopano ikukhala gawo la kukhazikitsidwa.
Ndinakumbutsidwa za mtsogoleri wa Yippie yemwe adasandulika wabizinesi wa yuppie pamene ndidayamba kuyang'anitsitsa zomwe Kumwera chakumadzulo kumafuna kuti Frontier Airlines yomwe idasowa. The scrappy upstart yomwe idathandizira kutanthauziranso kuwulutsa kwanthawi yosiyanitsidwa tsopano ikulimbana kuti isunge momwe zinthu ziliri.
Kugulitsa kwa khothi la bankirapuse kukuyembekezeka sabata ino, koma momwe zilili kumwera chakumadzulo kwa $ 114 miliyoni kukweza ndalama zokwana $ 109 miliyoni kuchokera kudera la Republic Airways. Ndizokayikitsa kuti Republic ipambana pankhondo yolimbana ndi imodzi mwa ndege zazikulu zochepa zomwe zili ndi ndalama zogwiritsa ntchito.
Koma chifukwa chiyani Kumwera chakumadzulo kungafune kugula wosewera wocheperako panthawi yomwe ndalama zamakampani zikukula chifukwa chakugwa kwachuma?
Yankho ndikuletsa wina aliyense kuti asagule.
Potulutsa nkhani, wamkulu wakumwera chakumadzulo kwa Gary Kelly adalankhula za "kukwanira kolimba" pakati pa zikhalidwe zamakampani ndi "mabizinesi omwewo." Zitha kukhalanso zozikika m'nthaka yampikisano yochotsa malamulo, koma zidabzalidwa m'badwo wosiyana.
Frontier anakulira m'makampani omwe anali atasinthidwa kale ndi Kumwera chakumadzulo, ndipo ndi Kumwera chakumadzulo komwe tsopano akupeza otsanzira ake amasiku otsiriza akuyenda zidendene zake.
Iwalani zokamba za momwe combo yaku Southwest-Frontier ingawopseza United, yomwe ikubwezanso ndalama ndipo ikhoza kutsogolera mlandu wotsatira wa onyamula akuluakulu kubwerera kukhothi la bankirapuse. Zowonadi, Kumwera chakumadzulo kuyeretsa wotchi ya United ku Denver, komwe United imagwira ntchito yayikulu, koma sifunika Frontier pa izi.
Kutaya ndalama kumeneko
Ku Denver, china chachilendo chikuchitika: Kumwera chakumadzulo kukutaya ndalama.
Ndegeyo idataya $38 miliyoni kumeneko mgawo loyamba, a Bob McAdoo, katswiri wa Avondale Partners, akuyerekeza. Gary Chase, yemwe amatsatira ndege ya Barclays Capital, amavomereza kuti yataya ndalama chaka chino pamene Frontier yakhala yopindulitsa.
Polankhula ku msonkhano wa Federal Aviation Administration mu Epulo, Bill Swelbar ndi Airline Data Project ku Massachusetts Institute of Technology adapeza kuti atachotsa zinthu monga kutchingira mafuta, ndalama zakumwera chakumadzulo ndizokwera kuposa zina zomwe amazitcha kuti zonyamula zapakati. monga JetBlue, AirTran ndi Frontier.
Ngakhale phindu lake lamtengo wapatali kuposa onyamula mizere yakale lachepa, Kumwera chakumadzulo sikunathe kugwiritsa ntchito bwino ngati chida chothanirana ndi omwe akuyambitsa.
Mwanjira ina, ikugula Frontier kuti ichepetse zotayika zake. Sizingatheke kulola Republic kapena wina aliyense kuti apitirize kugwira ntchito Frontier pamsika wa Denver.
The Southwest Effect, lingaliro loti mitengo yotsika ya wonyamulayo imalimbikitsa kuchuluka kwa magalimoto m'misika yomwe amalowa, sinagwire ntchito ku Denver. M'malo mwake, ikagula Frontier, mitengo yokwera ikhoza kukwera.
Kugulako kuyenera kupitilirabe ndi owongolera a federal antitrust. Wokondedwa wakuchotsa malamulo atha kudzipeza akutsutsa kuti onyamula ochepa komanso okwera mtengo azikulitsa mpikisano pamsika wa Denver.
Palibenso kupatulapo
Tidazolowera malingaliro otere kuchokera kumakampani oyendetsa ndege, koma Kumwera chakumadzulo kunali kosiyanako. M'malo mwake, tanthawuzo lozunzidwa lotere la mpikisano ndilofanana ndi lomwe anthu akale adayesa kugwiritsira ntchito kuteteza misika yawo kuti asalowe kumwera chakumadzulo.
Kumwera chakumadzulo kumakhalabe komwe kumagwira ntchito kwambiri pamagalimoto akuluakulu komanso mpikisano wowopsa, koma monga munthu wina wazaka za m'ma 60s yemwe adameta tsitsi ndi ntchito yeniyeni, wonyamula ndege yemwe kwa zaka zopitilira 30 adagwedeza makampani a ndege apanyumba sakhalanso wopanduka.
