Zofufuza zimapereka uthenga wovuta ku malo oyendera

Mutu wamba womwe umachokera ku kafukufuku wogwiritsa ntchito mawebusayiti oyendayenda ndikuti pali zambiri zoti zitheke kusintha kwamakasitomala. Zokhumudwitsa pokonzekera ulendo wapaintaneti zadziwika kwambiri m'mawu aposachedwa ati? Kafukufuku. Chodandaula chomwe chatchulidwa kwambiri chinali nkhani ya ndalama zobisika kapena zoonjezera zomwe sizinawonetsedwe pamtengo woyambirira, ndikutsatiridwa ndi mfundo yoti kusungitsa pa intaneti kudatenga nthawi yayitali.

Momwe kampani yapaulendo imagwiritsira ntchito kupezeka kwake pa intaneti kutsatsa ndi kugulitsa ndiyofunika kwambiri. Pamene ogula akupanga zisankho zochulukirachulukira zaulendo wawo wapaintaneti, ndikofunikira kwambiri kuti mawebusayiti apaulendo azikhala osavuta kuyendamo, amalimbikitsa chidaliro komanso kumveketsa bwino zamisonkho ndi zolipiritsa zina.

Kudalirika kwawonekeranso ngati chinthu chofunikira kwambiri pakuyenda bwino pa intaneti. Mu kafukufuku wa Yahoo! mwa ogwiritsa ntchito intaneti a 11,000 ku Europe, zidawoneka kuti akufuna ndikuyembekezera zambiri zamasewera ndi zomwe zimapangidwa ndi ogwiritsa ntchito. Opitilira 38 peresenti adati amakonda malingaliro ndi malangizo kuchokera kwa ogwiritsa ntchito ena pokonzekera tchuthi pa intaneti.

Potengera zomwe zapezazi, European Tour Operators Association (ETOA) ikupereka semina yamasana kutsatsa pa intaneti pamsonkhano wawo wapachaka pa Novembara 5 ku London. Kufunika kwa mapangidwe awebusayiti komanso gawo lalikulu lazachikhalidwe cha anthu zidzafotokozedwa. Giles Colborne wa CX Partners ndi Alex Bainbridge waku TourCMS akhala akuwunikira njira zaposachedwa zokopa makasitomala ndikuwongolera kusungitsa malo. Tripadvisor ndi Tripbod apereka njira zosiyanasiyana zoperekera anthu zidziwitso ndi malingaliro omwe amafunafuna.

Ku Europe kokha, malonda oyenda pa intaneti adakwera ndi 17 peresenti kuyambira 2007 mpaka 2008 ndipo adafika pafupifupi $76 biliyoni. Mosasamala kanthu za kuchepa kwachuma, akuti izi zidzakwera ndi 10 peresenti mu 2009.

Komabe, theka la apaulendo alimbana ndi mawebusayiti omwe sanapangidwe bwino komanso olakwika malinga ndi kafukufuku wa Frommers Unlimited. Gawo limodzi mwa magawo atatu a apaulendo omwe akukonzekera maulendo awo pa intaneti adakhumudwa chifukwa chosayankhidwa pamafunso a imelo komanso kusowa kwa foni yothandizira makasitomala.

Kafukufukuyu, wopangidwa ndi eDigital Research, adawonetsa kuti makampani opanga maulendo apaintaneti ali ndi njira yopitira kukapikisana ndi makampani "opambana kwambiri" pakupanga tsamba lawebusayiti komanso ntchito zamakasitomala. "M'gawo lomwe makasitomala awo amakhala ochita zachiwerewere - kusintha ma brand kuti agulitse bwino, kufunafuna malingaliro ndikusankha njira yogulira yomwe imawakomera kwambiri panthawiyo - kulephera kuchita bwino pagulu lonselo ndikoposa mwayi wophonya. kudzipha pamalonda,” anatero Derek Eccleston wa eDigitalResearch.

"Zomwe makasitomala akufuna ndi ndondomeko yomveka bwino. Amafuna tsamba lomwe ndi losavuta kugula kuchokera koma nthawi yomweyo lomwe lili ndi zolimbikitsa za 'wow' kuti ziwasunge. Onjezani kumitengo yowonekera, ntchito yabwino kwamakasitomala, komanso ulendo wabwino kwambiri ndipo mwasokoneza."

Pampikisano waposachedwa wa Travolution Awards mamembala angapo a ETOA anali m'gulu la opambana. isango! adapambana Rising Brand of the Year ndipo adayamikiridwa chifukwa cha tsamba lake lokonzedwanso, pomwe Kuoni adapambana Webusayiti Yabwino Kwambiri Yoyendera Ulendo, yomwe idafotokozedwa kuti ndi yolimbikitsa komanso yapamwamba. Viator, omwe adapambana pagawo la Webusayiti Yabwino Kwambiri Yothandizira Okha, adayamikiridwa ndi oweruza chifukwa chokonzekera bwino komanso kuyang'ana ntchito yake.

Gwero: European Tour Operators Association