Kuswa Nkhani Zoyenda Ulendo Wamalonda Dziko | Chigawo Kupita Nkhani Za Boma Makampani Ochereza Nkhani Kumanganso Thailand Tourism Nkhani Zoyenda Pamaulendo

TAT Ikuyambitsa "Visit Thailand Year 2022" Yatsopano ku WTM 2021

Siripakorn Cheawsamoot, Wachiwiri kwa Bwanamkubwa wa TAT wa Marketing Communications
Written by Linda S. Hohnholz

Tourism Authority of Thailand (TAT) lero yakhazikitsa kampeni yatsopano yotsatsa ya "Visit Thailand Year 2022" kwa nthumwi zomwe zikupita ku Thailand Reopening atolankhani ku World Travel Market (WTM) 2021 ku London, UK.

  1. Mkhalidwe wa COVID-19 padziko lonse lapansi ukuyenda bwino, ndipo mayendedwe okopa alendo akubwereranso.
  2. Thailand ikuwona mwayiwu kuti ipitirire patsogolo ndi dongosolo lotseguliranso maulendo opanda anthu okhala kwaokha kwa apaulendo omwe ali ndi katemera.
  3. TAT ikupereka alendo "Amazing New Chapter" kuti apeze ku Thailand pomwe Ufumuwo ukutsegulanso malire ake, kukhala kwaokha, kwa apaulendo ochokera kumayiko ena kuyambira pa Novembara 1, 2021.

Kampeniyi idafotokozedwa ndi Bambo Siripakorn Cheawsamoot, Wachiwiri kwa Bwanamkubwa wa TAT wa Marketing Communications, yemwe adachita nawo mwambowu. "Monga mutu watsopano ku Thailand momwe anthu oyenda padziko lonse lapansi atha kukumana ndi 'Mitu Yatsopano Yodabwitsa' kumalo omwe atchuka kwambiri."

A Siripakorn anati, "Tsopano popeza zinthu za COVID-19 padziko lonse lapansi zikuyenda bwino, komanso mayendedwe okopa alendo akubwereranso, Thailand ikuwona mwayi wopita patsogolo ndi Kutsegulanso dongosolo laulendo wopanda anthu okhala kwaokha kwa apaulendo omwe ali ndi katemera mokwanira. Palibe nthawi yabwinoko yowonetsera zinthu zatsopano ndi ntchito zokopa alendo, komanso kutsitsimutsanso zokopa za Thailand m'njira yatsopano. ”

Chaputala 1, kapena Chaputala Choyamba, tiwona TAT ikuwunikira zinthu zokopa alendo ndi ntchito zomwe zingadzutse malingaliro asanu a apaulendo, monga, zakudya zokoma zaku Thai komanso malo okongola achilengedwe omwe amapezeka muufumu wonse.

Mu Chaputala 2, chotchedwa The One You Love, TAT idzayang'ana kwambiri magawo ena monga mabanja, maanja, ndi abwenzi ndikuwaitanira kuti apange zikumbutso zabwino pamodzi ku Thailand. Bangkok, Phuket, ndi Chiang Mai makamaka adzakwezedwa kukhala malo otchuka ochitira maukwati ndi osangalala, okhala ndi magombe awo okongola, malo ochitirako mapiri, komanso zokopa alendo m'mizinda.

Chaputala 3, The Earth We Care, chiunikira momwe mwayi wachilengedwe wotsitsimutsa chifukwa cha COVID-19 wakulitsa chidziwitso chazachilengedwe pakati paoyenda padziko lonse lapansi komanso momwe machitidwe awo akhudzira chilengedwe. Kuwonekera kwa magawo oyendayenda monga Wilderness tourism (Escapers) ndi Cult-Vacation (Conscious) ziwonetsanso kuti machitidwe a apaulendo asintha kuwononga nthawi yochulukirapo m'chilengedwe ndikuzindikira kwambiri momwe amakhudzira zachilengedwe.

WTM London 2022 zidzachitika kuyambira 7-9 Novembala 2022. Lowetsani tsopano!

Kuphatikiza apo, zigawo zina zomwe zikuyenera kuwunikira zikuphatikiza za gastronomy, thanzi ndi thanzi, komanso "ntchito," zomwe zakhala zikukula pamene kubwera kwa mliri wa COVID-19 kudzalola anthu kugwira ntchito kutali ndikusangalala ndi tchuthi. 

Pofuna kulimbikitsa zokopa alendo odalirika komanso okhazikika ku Thailand, TAT yatenga BCG
(Bio-Circular-Green Economy) kuti akhazikitse mphamvu za dzikolo pakukula kwachilengedwe komanso kulemera kwachikhalidwe ndikuphatikiza ukadaulo kuti uwonjezere mtengo wazinthu kuti zitheke kukula kosatha. Izi zithandizira kugawa ndalama kwa anthu amderali ndikuthana ndi kuchulukirachulukira komanso kuwonongeka kwa chilengedwe komwe kumapezeka m'malo akuluakulu. 

A Siripakorn adaperekanso msonkhano wa atolankhani wa WTM 2021 zosintha pa dongosolo lotsegulanso malo osiyanasiyana aku Thailand.

Pofika lero (November 1), kutsegulidwanso kwa Thailand kwalowa gawo loyamba ndipo akulandira alendo omwe ali ndi katemera wathunthu ochokera ku UK ndi mayiko / madera ena 62 omwe amafunikira "Kuyesa & Pitani". Oyenda omwe ali m'gululi saloledwa kukhala kwaokha. Mndandanda wa mayiko/magawo ovomerezekawu udzakulitsidwa pambuyo pake kuti ukhale padziko lonse lapansi kuyambira pa Januware 1, 2022.

Komanso, kuyambira lero, mpaka Novembara 30, malo 17 otchedwa "Blue Zone Sandbox" kuzungulira Thailand adzatsegulidwanso. Izi ndi bangkok, Krabi, Phuket, Chon Buri (Banglamung, Pattaya, Si Racha, Ko Si Chang, and Sattahip – Na Jomtien and Bang Sarey), Chiang Mai (Mueang, Doi Tao, Mae Rim, and Mae Taeng), Trat (Ko Chang), Buri Ram (Mwanga), Prachuap Khiri Khan (Hua Hin ndi Nong Kae), Phang-Nga, Phetchaburi (Cha-Am), Ranong (Ko Phayam), Rayong (Ko Samet), Loei (Chiang Khan), Samut Prakan (Suvarnabhumi Airport), Surat Thani (Ko Samui, Ko Pha-ngan, and Ko Tao), Nong Khai (Mueang, Sangkhom, Si Chiang Mai, and Tha Bo), and Udon Thani (Mueang, Ban Dung, Kumphawapi, Na Yung, Nong Han, and Prachaksinlapakhom). Alendo olandira katemera wathunthu omwe amachoka m'malo omwe si a mayiko / madera 63 amatha kulowa Thailand pansi pa Blue Zone Sandbox kopita. Kuti mudziwe zambiri zakutsegulanso kwa Thailand, chonde pitani kuno.

Pakadali pano, kuti kuyendera Thailand kukhale kosavuta, dongosolo latsopano la "Thailand Pass" lapangidwa ndi Unduna wa Zachilendo ndi Digital Government Development Agency (DGA), ndipo kuyambira lero (November 1) ndi. alipo pano. Dongosolo lapaintanetili limalola apaulendo aku Thailand ndi akunja kuti apereke zidziwitso ndi zikalata zofunika asananyamuke m'njira yowongoka.

Kwa misika ya UK ndi ku Ulaya, a Siripakorn adanena kuti ofika akubwerera ku Thailand pamlingo wokhutiritsa. "Onyamula ambiri akupereka ndege zachindunji zokhala ndi mwayi wopita ku Thailand. Kuphatikiza apo, THAI Airways International ikuyambiranso njira 38 zopita ku Thailand, kuphatikiza njira 7 zapakati pa Thailand ndi mizinda yaku Europe pothandizira pulogalamu ya Phuket Sandbox ndi njira 10 zapakati pa Bangkok ndi mizinda yaku Europe.

Kuchokera ku UK, pali mipando pafupifupi 150,000 pa sabata kupita ku Thailand kuphatikiza maulendo 7 tsiku lililonse ndi Emirates, Etihad, Qatar ndi Thai Airways. TUI iyambiranso maulendo apandege opita ku Thailand kuyambira Disembala 15 ndipo BA ndi EVA Air akuyambiranso ntchito kuyambira Januware 2022.

TAT UK ikupitilizabe kutulutsa mapulani awo ogulitsa ndi malonda kuphatikiza njira yolumikizirana ndi PR & kulumikizana kuti alimbikitse Test & Go kukhala kwaokha kutsegulidwanso kwaulere kuyambira Novembara 1 komanso Pitani ku Thailand Year. "Tikuyembekezera kulandira obweranso pamaulendo apabanja komanso atolankhani ndi anthu omwe amalimbikitsa kuti afufuzenso dziko lathu - potsiriza titha kukwaniritsa maloto oyendanso," anamaliza motero Bambo Siripakorn.

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Linda S. Hohnholz

Linda Hohnholz wakhala mkonzi wamkulu wa eTurboNews kwa zaka zambiri.
Amakonda kulemba ndipo amamvetsera kwambiri tsatanetsatane.
Amayang'aniranso pazinthu zonse zoyambirira komanso zofalitsa.

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