TAT ikufuna kutsatsa malo owala m'malo ovuta azokopa alendo padziko lonse lapansi

Tourism Authority of Thailand (TAT) yavumbulutsa kampeni yotsatsa yamitundu ingapo ya 2009-10 yomwe idzakhazikitse mphamvu zomwe dzikolo lakhala nalo kwa nthawi yayitali, monga malo ake, mtengo wandalama, chithunzi chabwino, ndi mitundu ingapo yamitundu yosiyanasiyana. katundu ndi ntchito.

Njirazi zimayambira pakukula, kutsatsa kwapaintaneti komwe kumayang'ana kwambiri pazama TV mpaka pakanthawi kochepa komwe amayang'ana mayiko apafupi ndi oyandikana nawo komanso kufunafuna kwambiri misika yatsopano ndi zinthu zina.

Njira ndi makampeni adawululidwa ku gawo lazachuma ku Thailand kumapeto kwa msonkhano wapachaka wa TAT pa June 29. Nthawiyi ndi yofunika kwambiri kwa TAT, yomwe idzachita chikondwerero cha 50 cha kukhazikitsidwa kwake mu 2010.

Wachiwiri kwa bwanamkubwa wa TAT pazamalonda apadziko lonse lapansi Bambo Santichai Euachongprasit adapempha mabungwe apadera kuti athandize TAT kukonza zoyesayesa zamalonda popereka malingaliro ndi zoyeserera kuti agwiritse ntchito mwayi womwe ulipo komanso zomwe zikuchitika chifukwa cha zovuta kwambiri pamsika zomwe dziko lidakumana nalo.

Zoneneratu zachindunji zikupewedwa chifukwa cha kusungunuka kwa zinthu zapakhomo ndi zapadziko lonse lapansi, koma TAT ikukonzekera malo abwino padziko lonse lapansi ndi am'deralo mu 2010.

A Santichai anati: “Zinthu zitatu zofunika kwambiri zimene zikukhudza alendo obwera ku Thailand. Ndi mavuto azachuma padziko lonse, ndale za dziko, komanso chimfine cha H1N1. Anthu ayamba kusamala kwambiri pankhani yowononga ndalama popuma komanso paulendo wamalonda.”

Pofuna kulimbikitsa malo okhazikika a Thailand monga malo otchuka otsika mtengo, TAT idzasunga kampeni ya "Amazing Thailand Amazing Value".

Bambo Santichai adati TAT ikukonzekera kutsegula maofesi awiri atsopano akunja chaka chino ku Kunming ndi Mumbai. Izi zithandizira kuthekera kwakukulu kwa mayiko awiri omwe ali ndi anthu ambiri padziko lonse lapansi, India ndi China, onse omwe ali mkati mwa maola anayi kuchokera ku Thailand.

Mu 2010, TAT idzatsegula ofesi yatsopano ku Jakarta kuti imange pamsika wa intra-ASEAN komanso kugwiritsira ntchito mphamvu za dziko la ASEAN lomwe lili ndi anthu ambiri ku Indonesia.

"Kulimbikitsa ntchito za maofesi akunja, komanso oimira athu onse ogulitsa ndi malonda, zidzakhala zofunikira kwambiri," adatero Bambo Santichai.

Mbali yofunika kwambiri yolimbana ndi kugwa kwa nkhani zandale zomwe zachitika kwakanthawi ikhala kukulitsa kuchuluka kwa maulendo amtundu wa atolankhani ndi othandizira apaulendo. Izi zapangidwa kuti zikhazikitse chidaliro pakati pa omwe ali ndi malingaliro ndi omwe amakhudza kupanga zisankho za apaulendo, kuti Thailand ikadali malo otetezeka komanso otetezeka, zosokoneza kwakanthawi.

TAT ifunanso kugwira ntchito ndi ma TV akumayiko ena kuti ilimbikitse zolemba zodziwika bwino komanso zamalingaliro ku Thailand. Idzayang'ananso kuyika Thailand ngati malo ogulira zinthu zamtengo wapatali.

Pakati pa njira zina zazikulu zotsatsa:

Gwiritsani ntchito bwino malo ochezera a pa Intaneti monga youtube, flickr, myspace, facebook, ndi twitter. Kuyankhulana kwaumboni kudzachitidwa ndi alendo ku Thailand ndikuyika pa intaneti. Malinga ndi a Santichai, "Izi zikuwonetsa kusintha kosatsutsika komwe kukuchitika pazida zotsatsa." Ananenanso kuti maofesi ambiri a TAT kunja tsopano ali ndi mawebusaiti awo pa intaneti.

Kutengera mwayi woyenda pang'ono kupita ku Thailand kutengera kupezeka komanso kusavuta. Thailand ikhala ngati malo opumira pang'ono kwa maulendo a maola 72 kumapeto kwa sabata yayitali m'misika yayikulu monga China, Hong Kong, Japan, Korea, Taiwan, Singapore, Indonesia, ndi Malaysia. TAT yakhazikitsa timabuku taulendo wamaola 72 m'zigawo zingapo kuphatikiza Bangkok, Chiang Mai, Phuket, Hua Hin, ndi Pattaya.

Limbikitsani zoyesayesa za Customer Relationship Marketing (CRM) pomanga umembala wa Amazing Thailand Card. Izi zikuchokera pakumvetsetsa kuti iwo omwe ali ndi makhadi otere ali kale ndi ubale ndi Thailand ndipo angayamikire kulandira mauthenga okhudza zopereka zapadera ndi mwayi watchuthi.

Mgwirizano wanzeru udzapangidwa ndi ochita nawo malonda monga makampani a kirediti kadi kapena ena aliwonse omwe ali ndi nkhokwe yayikulu ya umembala kuti apange chidaliro ndikulimbikitsa msika.

Itanani anthu ambiri otchuka kuti adzacheze ku Thailand ndikupeza mwayi pazofalitsa zabwino zomwe zingabweretse.

Limbikitsani zotumiza pakamwa polimbikitsa alendo ndi okhala ku Thailand omwe ali kunja kuti alimbikitse Thailand kwa anzawo.

Onetsani zokonda zapadera, monga masewera a gofu, ukwati ndi honeymoon, ndi misika yaumoyo ndi thanzi. Bambo Santichai adanena kuti ku Thailand kusankhidwa kwapadera kwa malo ogulitsa ndi poolview ndi abwino kwa misika yotsika mtengo komanso kupititsa patsogolo mpikisano wa dziko. Zatsopano zidzakhazikitsidwanso monga maulendo apanjinga opita kumalo owoneka bwino m'zigawo.

Fufuzani misika yatsopano. Ngakhale kuti TAT ikupezeka mwachindunji m'mayiko ambiri, idzayenda kwambiri m'misika yatsopano monga Central Asia Republics, Sri Lanka, Pakistan, Syria, Jordan, ngakhale Iran.

Komanso chaka chino, kuyesayesa kwakukulu kukuyenera kupangidwa kuti kulimbikitse maulendo apanyumba kudzera pakuwonjezera thandizo lazowonetserako zapaulendo ndi zochitika zamalonda.

Malinga ndi a Bambo Suraphon Svetasreni, wachiwiri kwa bwanamkubwa wa ndondomeko ndi ndondomeko, "Tikukhulupirira kuti maulendo apanyumba adzakula [m'tsogolomu] chifukwa amapereka chithandizo kwa anthu panthawi yamavuto. Ngati ali ndi nkhawa, amapita kukapuma ndi kupuma, ndipo ngati ali ndi mantha sapita kutsidya lina.

"Kuyenda kunyumba kudzayesedwanso ngati njira yothandizira dziko panthawi yovutayi pofalitsa ndalama ndikukhazikitsa ntchito mdziko muno. Ndondomeko ya boma yochitira misonkhano yawoyawo yambiri kumadera akumtunda ithandizanso,” adatero iye.

Zambiri zamalumikizidwe:
Bungwe la International Public Relation Division
Ntchito Zoyang'anira ku Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: + 66 0 2253
Email: [imelo ndiotetezedwa]
Webusayiti: www.tatnews.org

Zosintha zaposachedwa, chonde pitani ku www.TATnews.org.