TCEB kulimbikitsa Chiang Mai ngati mzinda wa MICE padziko lonse lapansi

THAILAND (eTN) - Bungwe la Thailand Convention and Exhibition Bureau (bungwe la anthu) kapena TCEB likukonzekera kulimbikitsa makampani a MICE a Chiang Mai, mogwirizana ndi kampeni yake ya "Year of MICE 2013" yolimbikitsa ntchito za MICE. Kampeniyi idzayamba ndi "Tsiku la Makampani a Misonkhano" kukonzekera Chiang Mai kutenga nawo gawo mokwanira mu Chaka cha MICE 2013 kampeni. TCEB ikutsogolera gulu la ogwira ntchito oposa 80 a MICE kuti apite ku Chiang Mai International Convention and Exhibition Center kuti awone zomwe angathe komanso zomwe angathe. Gululo lipereka malingaliro ake ngati gawo la njira zokambilana popanga MICE Industry Master Plan 2012-2016 ya mzindawu. Master Plan idzatsatiridwa ndi ndondomeko yotsatsa malonda kuti akhazikitse Chiang Mai ngati Mzinda wa MICE wapadziko lonse.

Kumayambiriro kwa chaka cha 2012, komiti yolumikizana ndi mabungwe aboma ndi wamba kuti athane ndi mavuto azachuma mderali, yomwe idayitanidwa ndi Ofesi ya National Economic and Social Development Board idapereka malingaliro ake ku nduna, yomwe idalengeza kuti chaka cha 2013 ndi "Chaka cha MICE, Chigawo cha Chiang Mai.” Chifukwa chake, TCEB idakonza zochitika zingapo kuti zikweze bizinesi ya MICE mchigawochi, motere:

1) Chochitika cha "Meetings Industry Day" chinachitika kwa nthawi yoyamba m'chigawochi, kugawana chidziwitso ndi kumvetsetsa zamakampani a MICE pakati pa ogwira ntchito a MICE m'chigawo chonse cha Chiang Mai;

2) Ulendo unakonzedwa kwa oposa 80 ogwira ntchito zamagulu apadera ku Chiang Mai International Convention and Exhibition Center, kuti apange malingaliro oti aganizire pokonzekera bwino kuti akope zochitika zambiri ndikukweza makampani a MICE m'chigawo; ndi

3) TCEB inathandizira ndondomeko yokonza ndondomeko ya Chiang Mai MICE Development Master Plan ndi cholinga chokweza gawoli kuti likhale la mayiko, mogwirizana ndi Ofesi ya Zokopa alendo ndi Masewera ndi Chigawo cha Chiang Mai.

"Chiang Mai International Convention and Exhibition Center yatsimikiziridwa ndi Global Association of the Exhibition Industry (UFI) mu lipoti lake la Asia's Trade Fair industry, Edition 8th, 2012, monga imodzi mwa malo 9 a dziko omwe amakwaniritsa miyezo yapadziko lonse. Ndi malo owonetsera 10,000 masikweya mita komanso malo ochitira msonkhano waukulu kwambiri ku Thailand, malowa ali pamtunda wa 335 rai (maekala 134), 14 km okha kuchokera ku Chiang Mai International Airport, komanso pafupi ndi mahotela mumzinda womwewo. . Chifukwa chake, malowa ali oyenera kuchitikira zochitika zapadziko lonse za MICE zapadziko lonse lapansi, "anawonjezera Bambo Thongchai.

Dongosolo la MICE Industry Master Plan ya Chiang Mai 2012-2016 idatuluka ngati zotsatira za msonkhano wa anthu ambiri womwe unachitika pa Novembara 11, 2011. Dongosololi likupereka magawo anayi ofunika kwambiri:

1) kasamalidwe ka njira;
2) kukonza zida ndi zomangamanga;
3) kukwezedwa kwa dongosolo mayendedwe; ndi
4) Kukula kwa HR kwa ogwira ntchito ku MICE.

TCEB imathandizira mokwanira kukhazikitsidwa kwa dongosololi, lomwe lidzapindulitse kwambiri Chiang Mai ndi Thailand yonse. Zinthu zazikuluzikulu zomwe zingathandize kukwaniritsa kuthekera kwa Chiang Mai ngati mzinda wa MICE ndikuphatikizapo mitundu yosiyanasiyana ya zokopa zachikhalidwe, kukongola kwachilengedwe, komanso mwayi wake wambiri wokopa alendo. Komanso, mzindawu ndi malo otchuka ochitirako misonkhano, maulendo olimbikitsa, komanso misonkhano yapadziko lonse lapansi yokhala ndi zikhalidwe, zachilengedwe, komanso zokopa alendo zaumoyo. Kuyang'ana kutsogolo, mzindawu ulinso ndi kuthekera kwakukulu mkati mwa GMS, BIMSTEC, ndi mayiko a ASEAN (AEC). Kwa bizinesi yapadziko lonse lapansi, kukwaniritsidwa kwa Msonkhano Wapadziko Lonse wa Chiang Mai ndi Exhibition Center kudzalimbikitsa kwambiri chiwonetsero cha Chiang Mai ndi malonda achilungamo. Makamaka, ntchito zamanja zodziwika bwino padziko lonse lapansi m'chigawochi zidzalimbikitsidwa kwambiri.

Kuti Chiang Mai athe kukwaniritsa zomwe angathe ngati "MICE city" pansi pa Master Plan, mzindawu wapanga ndondomeko yoyendetsera ntchito ndikukonzanso njira zake zogwirira ntchito. Ntchito zingapo ndi mapulogalamu ayamba kale, kuphatikiza kafukufuku wotheka kukhazikitsa nthambi ya TCEB ku Chiang Mai, dongosolo la mgwirizano wa MICE m'maiko a GMS/BIMSTEC, pulojekiti yokonzekera makampani a MICE a Chiang Mai kuti apange ASEAN. Economic Community mu 2015, kukonza njira zoyendera anthu ambiri mumzindawu, komanso ntchito zowongolera magwiridwe antchito monga njira zololeza chilolezo pansi pa mgwirizano wa Customs, Immigration, Quarantine, and Security (CIQS) ku Chiang Mai International Airport. Kuphatikiza apo, ntchito yomanga database yamakampani a MICE ku Chigawo cha Chiang Mai yayambika, komanso kampeni yokhazikitsa chithunzi cha Chiang Mai ngati mzinda wa MICE padziko lonse lapansi (Chiang Mai International Branding). Kupitilira apo, pulojekiti yokhazikitsa miyezo yamakampani kwa ogwira ntchito ku MICE ku Chiang Mai, komanso dongosolo lokhazikitsa gulu lamakampani la MICE la Chiang Mai likukonzedwanso.

Mu 2013, TCEB iitananso ogula ndi atolankhani ochokera padziko lonse lapansi kuti akacheze ku Chiang Mai kuti athe kudziwonera okha chitukuko cha mzindawo ndi kuthekera kwa MICE, komanso kupanga nsanja kuti mabizinesi am'deralo akumane ndi ogula apadziko lonse lapansi ndikupanga bizinesi yatsopano. maubwenzi.

http://www.tceb.or.th/