BANGKOK, Thailand (eTN) - Poyang'anizana ndi kugwa kwakukulu kwa alendo odzafika, Tourism Authority of Thailand (TAT) ikupitirizabe kuyankhulana kuti ipezenso malo ake monga malo otsogola ku Southeast Asia-poika nkhope yatsopano ku Thai. zokopa alendo.
Nkhope yake yokongola imatembenuza mutu wa achinyamata ku Thailand komanso ku Korea. Woyimba Nichkhun Horvejkul, wazaka 21, ndi m'modzi mwa oimba otchuka kwambiri masiku ano ku Southeast Asia. "Iye ndi wokongola, wokongola, anali ndi talente yambiri ndipo amalankhula bwino Thai, Chingerezi, Chikorea ndipo amayamba kuphunzira Chimandarini," anatero Mayi Jutthaporn Rerngronasa, wachiwiri kwa bwanamkubwa wa Marketing Communication ku TAT.
Nichkhun wachichepere akukhaladi fano latsopano la oyang'anira zokopa alendo ku Thailand polimbikitsa ufumuwo. Kanema wanthabwala yemwe akuwonetsa Nichkhun akusewera gofu, akudya nkhanu, akuchita masewera ankhonya achi Thai kapena kuwaza madzi pa Phwando la Songkran, adzawonetsedwa pamsika waku Korea. Mzere wa kampeni ndi "Bwerani ku Thailand; Tiyeni tipume kaye!” ndipo idzakwezedwa kudzera patsamba linalake, www.nichkhunbreak.com.
Malinga ndi Akazi a Jutthaporn, TAT makamaka imayang'ana msika wa achinyamata womwe umasinthasintha kwambiri ndipo akufunitsitsa kubwera kufupi kosangalatsa kosangalatsa. "Nichkhun ndiye woyamba kutchuka kutithandiza kulimbikitsa zokopa alendo m'misika ya ku Asia, yomwe yakhala ikugwedezeka kwambiri ndi zinthu zamkati ndi zakunja monga kuchepa kwachuma, kusakhazikika kwa ndale komanso kachilombo ka H1N1".
Malinga ndi wachiwiri kwa kazembe, makampeni ambiri akukonzekera misika yoyandikana nayo ndi kumpoto chakum'mawa kwa Asia monga Japan, China kapena Singapore. "M'kupita kwanthawi, tikufunanso kugwiritsa ntchito anthu otchuka m'misika yakunja monga ku Europe. Ndi njira yabwino yolimbikitsira zokopa za ufumu wathu, "anawonjezera Akazi a Jutthaporn.
Kulimbikitsa zida zake zoyankhulirana kwa anthu komanso malonda akuwoneka ngati maziko a zochita za TAT panthawiyi. Mogwirizana ndi kampeni ya "Tiyeni tipume", TAT yasankha bungwe la Aziam Burson-Marsteller kuti liziyang'ana kuti lipange tsamba latsopano lawebusayiti lomwe limangoperekedwa pazofalitsa zapadziko lonse lapansi.
Kukambirana kukupitilira ndi akatswiri aku Thailand komanso media kuti afotokozere zamtsogolo za portal. "Zingakhale ngati malo ogulitsira malo amodzi pomwe atolankhani apeza zidziwitso zamitundu yonse, kuyambira zida zankhani mpaka kutulutsa, ziwerengero kapena mwayi wolumikizana ndi ogwira ntchito ku TAT kukonza zoyankhulana. Zingakhale zotseguka kwa atolankhani maola 24 patsiku ndi chitsimikizo chopereka mayankho, "adatero mkulu wa gulu lomwe likuchita nawo patsamba lamtsogolo.
Khomo likuwoneka ngati lingaliro labwino kwambiri lolimbikitsa zokopa alendo kapena kupereka udindo wa Thailand pakagwa mavuto okhudza zokopa alendo. Komabe, idzapempha kuphunzitsidwanso kwathunthu kwa ogwira ntchito. Ndipo chofunika kwambiri, TAT iyenera kufotokozera mozama kwa okondedwa ena kufunikira kwa kulankhulana koyenera.
Kutsatsa koyipa komwe Thailand idalandira posachedwa ndi chifukwa chakulephera kwamakampani ambiri kuchitapo kanthu mwachangu ndikulumikizana. Ku Asia, zochitika zoyipa zimawonedwa ngati kutaya nkhope ndipo nthawi zambiri zimanyalanyazidwa. Khalidwe lachikhalidwe ichi liyenera kusintha ngati Thailand ikufuna kuti mawu ake amvedwe. Webusayiti yamtsogolo iyenera kukhazikitsidwa miyezi ingapo ikubwerayi pomwe TAT ikuwonetsa kuti izikhala ndi zopempha zokhudzana ndi zokopa alendo.
"Thaksin, ziwawa zakumwera kwa dziko mwachitsanzo sizikhala gawo la webusayiti. Tidalangiza atolankhani kuti afunse Unduna wa Zachilendo pamilandu yotere," adatero m'modzi mwa akuluakulu a TAT omwe adagwira nawo ntchitoyi.
