Bungwe la oyang'anira ndi oyang'anira a Thai Airways International Public Company Limited (THAI) motsogozedwa ndi Bambo Ampon Kittiampon, wapampando wa bungwe la oyang'anira ku THAI, ndi Bambo Piyasvasti Amranand, pulezidenti wa THAI, adachita msonkhano pa November 28, 2009 kuti akonze mapulani a khazikitsaninso THAI ngati ndege zitatu zapamwamba kwambiri ku Asia komanso pakati pa ndege zisanu zabwino kwambiri padziko lonse lapansi pazaka ziwiri.
Bambo Piyasvasti Amranand, pulezidenti wa THAI, adanena kuti oyang'anira kampaniyo adapereka 5-Year Strategic Plan (2010-2014) ndi bajeti yapachaka (2010-2011) kwa komiti ya oyang'anira omwe bungwe la oyang'anira ndi oyang'anira adachita. kuunikanso pamodzi kwa 5-year Strategic Plan. Bungwe la otsogolera linagwirizana ndi mfundo za Strategic Plan, koma linaperekanso malingaliro ena kuti liwongoleredwe asanatumize ndondomeko ya 5-year Strategic Plan kuti ivomerezedwe komaliza pa December 18, 2009. 50th Anniversary (2010) kuti akwaniritse cholinga chake cha TG 100 komwe THAI idzakhalabe ndege yamphamvu komanso yotheka pazaka XNUMX.
Strategic Plan ikugogomezera miyeso itatu: kufunikira kokhazikika kwamakasitomala, kupanga mtengo wapamwamba kwa makasitomala, ndikuwonetsetsa kusinthika. Strategic Transformation Roadmap yopititsa patsogolo Dongosolo la Strategic ikuphatikizapo: (3) Strategic Positioning, (1) Kumanga Mtengo Wamakasitomala, (2) Route Network and Strategy Development, (3) Njira Zopangira, (4) Mitengo, Kasamalidwe ka Ndalama, ndi Njira Zogawa. , (5) Ndondomeko Yamalonda ku THAI Business Units, (6) Mtengo Wogwira Ntchito ndi Zopanga, (7) Kugwira Ntchito Mwadongosolo, ndi (8) Mphamvu Zachuma.
Kukhazikika kumayikidwa pakupeza kukhutitsidwa kwamakasitomala kwambiri mkati mwa zaka 2 ndi dongosolo lokonzanso mipando ndi machitidwe osangalatsa mkati mwa ndege zomwe zidalipo komanso kupereka chidziwitso chamakasitomala pamalo aliwonse okhudzana ndi matikiti, ntchito zapansi, ndi ntchito zowulutsira, mpaka kasitomala achoka eyapoti.
Kuti akwaniritse cholinga chomwe chili pamwambachi, akuluakulu oyang'anira kampaniyo adavomereza kukonzanso ndege 12 za Boeing 747 zomwe zimagwiritsidwa ntchito makamaka pamaulendo opita ku Europe omwe ndi njira zopezera ndalama zambiri. Kukonzanso kudzatenga zaka ziwiri kuti ndege zonse 12 zithe. Pakadali pano, njira zina zolimbikitsira ntchito ziyenera kukhazikitsidwa nthawi yomweyo, monga kukonza ma menyu obwera ndi ndege, kuwonetsetsa kuti magwiridwe antchito ndi osasinthika pamakasitomala onse.
Kwa 2010, zolinga zomwe zakhazikitsidwa zikuphatikizapo kupeza ndalama zokwana 193,000 miliyoni THB, kuwonjezeka kwa 20.7 peresenti kuposa 2009. Phindu lisanayambe chiwongoladzanja, msonkho ndi ndalama zakunja (EBIT) phindu / kutayika likuyembekezeka kukhala pafupifupi 4,300 miliyoni THB, ndi EBITDA (Earnings Before Chiwongola dzanja, Misonkho, Kutsika kwa Mtengo, ndi Kubweza) kumayang'aniridwa pafupifupi 32,000 miliyoni THB. Kupezeka mpando kilomita (ASK) yakhazikitsidwa kuti 10.7 peresenti kuwonjezeka kwa 80,000 miliyoni kupanga, ndalama okwera makilomita (RPK) waikidwa pa 59,000 miliyoni, ndi 13.2 peresenti kuwonjezeka pa 2009. Chandamale pafupifupi kanyumba factor kwa 2010 ndi 74 peresenti pamodzi ndi Kuwonjezeka kwa 11.4 peresenti pakupanga katundu (ADTK) ndi kuwonjezeka kwa 14 peresenti kwa ndalama zonyamula katundu pa 2009 mpaka 4,400 matani matani kilomita (ADTK) ndi 2,200 miliyoni matani kilomita (RFTK), motsatana.
Zosintha zidzagwiritsidwa ntchito mu 2010 ndi kupitirira kuti zilimbikitse ntchito zake zamkati ndi kupititsa patsogolo mpikisano wake mu 2011. Kwa 2012 ndi kupitirira, maziko olimba ogwirira ntchito ndi azachuma adzathandiza THAI kuti ikulenso ndikukula ndi kukhazikika pokwaniritsa TG 100.
