Mabrian, kampani yanzeru zokopa alendo, lero yasindikizidwa ndikuperekedwa ku TIS - Tourism Innovation Summit 2022 kafukufuku wake watsopano wotchedwa "The impact of American Tourism in Spain," yomwe imasonkhanitsa ndikusanthula zambiri zokhudzana ndi kukhala kwa alendo aku United States m'chilimwe cha 2022 kupita ku Spain. - kuphatikizapo deta monga mitundu ya alendo, mbiri (zaka, msinkhu wa zachuma, mlingo wa maphunziro), nthawi yomwe amakhala, zokonda, ndi maulendo ndi zochitika zomwe zadzutsa chidwi chawo paulendo wawo wopita ku Spain.
Ponseponse, zidziwitso zochokera kwa alendo a 38,933 ochokera ku United States omwe adayendera Spain kuyambira Juni mpaka Ogasiti 2022 adaphunziridwa ndikuwunikidwa ndi Mabrian. Mwachindunji, kafukufukuyu adayang'ana omwe adayendera madera a Barcelona, Madrid, Valencia, Seville, Mallorca ndi Tenerife.
Ponena za chiyambi ndi mbiri ya anthu aku America omwe adapita ku Spain chilimwechi, Mabrian adatsimikiza kuti theka la omwe adachokera kumizinda 10, kuphatikiza New York (14%), Miami (9%) ndi Los Angeles (6%). ndi San Francisco, Washington, Chicago, Boston, Philadelphia, Orlando ndi Dallas. M'mizinda iyi, kufunikira kunali kokhazikika m'madera atatu kapena anayi enieni. Ponena za mbiri yawo, theka la alendowa anali ndi zaka zopitilira 35, anali ndi malipiro opitilira madola 75,000 ndipo anali atamaliza maphunziro awo ku yunivesite.
Ponena za kutalika kwa ulendo wawo, anthu ambiri aku America omwe amapita kumatauni amakhala pakati pa masiku awiri kapena atatu, koma poyendera zilumba za ku Spain monga Menorca kapena Tenerife adakhala masiku 4 mpaka 7. Nthawi zambiri, alendo aku America akhala akuyendera chilimwe chino 15 mwa zigawo 50 zaku Spain.
Atafunsidwa ngati akukhala komwe akupitako kapena kusamuka m'derali, pafupifupi 30% ya anthu aku America adasamukira kumadera angapo pomwe ali ku Spain. Ngakhale zinali choncho, Barcelona inali malo omwe amasunga alendo aku America kukhala akapolo, pomwe Seville mwachitsanzo anali kopita komwe kunkachitika kwambiri kuphatikiza ndi ena.
Zokumana nazo zapaulendo zomwe anthu ambiri aku America omwe ali ndi chidwi ndizomwe zimakhudzana ndi gastronomy, kugula zinthu komanso kuchita masewera olimbitsa thupi, monga zochitika zakunja ndi masewera olimbitsa thupi. Momwemonso, chikhalidwe ndi malo obiriwira nawonso anali mbali ya zokonda za anthu aku America pamene adapita ku Spain. Anthu aku America omwe adasanthula amakhala makamaka m'mahotela ndi mahotela a 4 ndi 5 nyenyezi.
Potsirizira pake, kuyang'ana deta yochokera ku ndemanga ndi zabwino / zoipa zotchulidwa pamasewero ochezera a pa Intaneti, zomwe zimawonjezera phindu kwa Achimereka ku Spain ndizowona za chitetezo ndi nyengo, komanso kukhutira kwawo ndi katundu wa hotelo, zomwe zimasonyeza malo ndi malo awo. ukhondo. Ngakhale zomwe zimalepheretsa zochitika zawo, komanso zomwe zili ndi malo oti ziwongolere, zinali ntchito zokhudzana ndi kukhutira kwa zinthu zokopa alendo, monga zaluso ndi chikhalidwe, chilengedwe, zochitika zabanja, kugula zinthu ndi moyo wabwino, makamaka.
Carlos Cendra, Director of Marketing and Sales at Mabrian apereka ndemanga, "Msika waku US ndi umodzi mwamagawo osangalatsa kwambiri ku Europe, chifukwa ukuchira bwino mothandizidwa ndi mtengo wosinthira wa dollar ya euro komanso kuchuluka kwa kulumikizana kwa mpweya. Ndizosangalatsa kwambiri kusanthula momwe njira zatsopano zamlengalenga zomwe zili ndi malo monga Mallorca, Tenerife ndi njira ya Malaga yomwe yalengezedwa posachedwapa ikupanga, osati ndi malowa okha, komanso ndi madera ena onse m'maderawa. Mwachitsanzo, pamenepa, kudziwa kuti theka la alendo aku US amachokera ku maiko 10 okha komanso kuti mbiri yawo yazachuma ndi yayikulu kumapangitsa kuti kampeni yotsatsa malo aku Spain ikhale yosavuta.
"Monga nthawi zonse, kudziwa zomwe alendo amakumana nazo n'kofunika kwambiri pakukula ndi kupititsa patsogolo ntchito zomwe akupita. Mfundozi zimatithandiza kumvetsa mmene kumene tikupitako kulili, mmene anthu amazionera komanso mmene alendo amakondera zinthu monga chitetezo, nyengo, malo ogulitsira mahotela ndi ntchito zoyendera alendo. Mwachidule, zomwe amaganiza komanso kukhutitsidwa ndi komwe akupita ”.
