M'zaka zosokoneza, Douglas Gerard Kleinsmith amadziwa kuti aliyense akuyesera kufuula kuposa munthu wotsatira. Pali mazana masauzande amakampani omwe amapangidwa tsiku lililonse, ndipo onse ndi ofanana. Komabe, Douglas Kleinsmith amadziwa zomwe zimapangitsa kampani yabwino kukhala yosiyana ndi ena onse. Kampani yanu iyenera kuwonetsa kuti ili ndi mfundo zosiyana ndi wina aliyense. Kukhala ndi chizindikiro chomwe chimasonyeza kuti amasamala za antchito awo ndi makasitomala ndizofunikira kwambiri. Kutsatsa kwanu kumafunika kukhala ndi zofunikira. Kupanda kutero, Douglas Gerard Kleinsmith akudziwa kuti simudzasiyana ndi ena onse.
Kutsatsa kwapaintaneti kwakhala kovuta kwambiri kudziwa kuyambira pomwe idakhazikitsidwa koyambirira kwa 2000s. Douglas Gerard Kleinsmith amadziwa kuti zida zosiyanasiyana monga YouTube ndi Facebook ndizofunikira kwambiri kuti zikuthandizeni kupeza omvera anu oyenera. Komabe, ndizovuta kwambiri kudziwa malonda pa intaneti ngati simukudziwa zomwe mukuchita. Popeza aliyense azikhamukira kudera limodzi lazamalonda mumpikisano wagolide wa Esque, muyenera kupita kwina. Izi zikutanthauza kuti muyenera kupeza kagawo kakang'ono kwina komwe anthu ochepa akukhala mderali. Izi zikuthandizani kuti muwonekere kuposa china chilichonse.
Douglas Gerard Kleinsmith amapereka zinthu zitatu zomwe muyenera kuziganizira nthawi zonse pakutsatsa:
1. Kupeza kapena kupanga chinthu kapena ntchito yapadera yomwe imabweretsa phindu lenileni kwa wogwiritsa ntchito.
2. Pamene chithandizo chamakasitomala chili choyenera, onetsetsani kuti mwakulitsa mbiri ya chisamaliro ndi khalidwe lomwe ena amapindula nalo.
3. Kukulitsa kukhazikika kwanthawi yayitali ndi mfundo zamitengo zomwe ogula amaziwona ngati zomveka.
Douglas Gerard Kleinsmith akudziwa kuti ndizovuta kuti kampani idzigulitsa bwino masiku ano chifukwa chakuchulukirachulukira m'misika yonse. Zonse zimatengera kusanthula kwa msika ndikupeza njira yabwino kwambiri pazomwe mumachita pophunzira zolephera za anthu ena m'malo mopambana. Zomwe zimagwirira ntchito kukampani imodzi sizotsimikizika kuti zigwira ntchito kukampani yanu, chifukwa chake kupeza 'mawu' anu otsatsa ndikofunikira. Zimatengera kuyesa ndi kulakwitsa ngati njira yopezera njira yabwino kwambiri, koma ndi khama lokwanira, kupambana ndikutsata. Douglas Kleinsmith amalimbikitsa amalonda onse achichepere ndi akale amakampaniwo kuti apitirizebe kupeza mawu awo mpaka atawapeza komanso kuti asataye mtima pawokha kapena omwe ali ndi vuto lalikulu pamoyo wawo.
ZOMWE MUNGACHITE PA NKHANIYI:
- Some people assume that simply making noise and being visible is enough to make a good marketing plan, and Douglas Gerard Kleinsmith is here to explain why that is a bad way of thinking.
- Douglas Kleinsmith encourages all young entrepreneurs and veterans of the industry to keep finding their voice until they have found it and to never give up on themselves or those who have a significant impact on their lives.
- Since everyone will be flocking to one area of the marketing sphere in a gold rush Esque frenzy, you need to be heading in the opposite direction.
