Tsogolo lazokopa alendo: zomwe zikuchitika komanso mwayi watsopano paulendo wa TTG

Kodi alendo amtsogolo adzapita kuti? Kodi ayika chiyani patchuthi chawo "mndandanda wazofuna" Kodi kubwereketsa kwakanthawi kochepa kudzakhala bwanji ku Europe komanso padziko lonse lapansi? Komanso: Kodi alendo aku Italy akupita kuti? Kodi maulendo akumaloto a millennials ndi chiyani?

Ku TTG Travel Experience, kuyambira pa 10 mpaka 12 Okutobala 2018 ku Rimini Expo Center, gulu loganiza bwino la akatswiri agawoli, akatswiri amaphunziro, mamembala amalonda, akatswiri azachikhalidwe cha anthu ndi akatswiri azamakhalidwe adzayesa kuyankha mafunso awa ndi ena, mogwirizana ndi cholinga cha Industry Vision of Italian Exhibition Group, njira zomvetsetsa momwe chuma chimakhalira komanso kagwiritsidwe ntchito ka zinthu zomwe zimathandizira mabizinesi okopa alendo ndi kafukufuku wanthawi ndi nthawi.

Kwa masiku atatu, kuti akwaniritse chimodzi mwazowonetseratu zaku Europe pazogulitsa zatchuthi, msika wapadziko lonse wa IEG wokopa alendo ukhalanso mwayi wapadera wowunikira zamphamvu zomwe zingakhudze msika wapadziko lonse lapansi ndi ku Europe mzaka zikubwerazi. Ndi Industry Vision Arena yake (Hall C3), malinga ndi pulogalamu ya zochitika, Think Future, yokhazikika pakusintha ndi zatsopano, TTG Travel Experience imapatsa opezekapo galasi lokulitsa lapadera lazomwe zidzafunikire m'tsogolo komanso mayankho omwe angathe kukumana nawo. izo.

KUCHOKERA KUCHINYAMATA KWAMBIRI MPAKA MTSOGOLO NGATI NJIRA

Pakali pano pakati pa kusanthula avant-garde mabungwe ku Italy ndi mmodzi mwa oyamba anayambitsa chilango cha maphunziro mtsogolo, Italy Institute for the Future adzakhala m'gulu la osewera ofunika kope lotsatira la TTG Travel Experience ndi nawo pulezidenti ndi. woyambitsa mnzake Roberto Paura pamsonkhano wakuti Kodi tsogolo ndi lingaliro? Kuwonetseratu zakusintha kwazinthu, maubale, kugawa ndi kugwiritsa ntchito zomwe zimatenga zidziwitso pamoyo watsiku ndi tsiku. Tsogolo ngati njira (Lachitatu 10 October, 3:00 pm, Hall C3).

Ndipo chifukwa chake: akatswiri omwe amaphunzira zamtsogolo zamtsogolo amachita chiyani? Mu lipoti lake lomaliza la Long-Term Megatrends 2018, Italy Institute for the Future ikulemba za OVERTOURISM, yomwe ikuphatikizidwa pakati pa zochitika khumi zamtsogolo zapadziko lonse lapansi. Ndondomeko yomwe ikuchitika kale yomwe ikutsogolera kuzinthu zambiri, pakadali pano osati kufalikira, m'malo mwa maboma ndi maulamuliro a m'deralo, koma zomwe m'tsogolomu zidzawonjezereka kukhala gawo la dongosololi.

Zina mwazinthu zomveka bwino, za gentrification, chodabwitsa chomwe anthu omwe ali ndi mphamvu zowononga ndalama zambiri amafika m'chigawo cha tawuni yomwe ili yosawerengeka (koma yosangalatsa kwa alendo), zomwe zimapangitsa kuti mitengo ya lendi ikwere. Chikhalidwe chomwe m'mizinda yambiri chimayendera limodzi ndi chitukuko cha nsanja monga Airbnb. Ku Florence, 18% ya zipinda zapakati pa mzinda wakale zimapezeka pa Airbnb, ku Matera zosachepera 25%. Kodi zinthu zidzakhala bwanji m'zaka zikubwerazi? "Maboma apakati ndi maulamuliro am'deralo akutenga kale njira zopangira malamulo ndi malamulo ndipo adzachita izi m'zaka zikubwerazi, kuyambira ndi Nyumba Yamalamulo ya ku Ulaya", akufotokoza katswiri Roberto Paura.

ZAKA ZAKA XNUMX ZIMAKHALA ZOGIRIRA

Kuwerenga zam'tsogolo kumatanthauzanso kuphunzira machitidwe a magulu a ogula. Mwachitsanzo achinyamata. Mu kope lapadera la Journal of Tourism Futures lolembedwa ndi iwo, Fabio Corbisiero ndi Elisabetta Ruspini (olankhula pamodzi ndi Roberto Paura pamsonkhano wa Lachitatu 10 October Kodi tsogolo ndi lingaliro?) Zakachikwi ndi Generation Z za ogula zokopa alendo. Kuchokera mu maphunziro omwe adasindikizidwa mu kope lapadera la Journal of Tourism Futures, zinthu zofunika kwambiri zikuwonekera, osati kokha kugwiritsa ntchito malo ochezera a pa Intaneti ndi mauthenga a digito posankha zokopa alendo, ma komanso pamwamba pa maonekedwe a brand- zatsopano pamlingo wokhazikika wokopa alendo, chuma chogawana ndi zokopa alendo za LGBT.

ZOCHITIKA ZATSOPANO PAKUGWIRITSA NTCHITO ZOONA: ndi NTHAWI YA HOMO LUDENS:

Chidziwitso chotsimikiziridwa bwino cha Laura Rolle, mphunzitsi wa Advertising Semiotics ku yunivesite ya Turin, yemwe anayambitsa BLUEEGGS, kuyang'anitsitsa zachuma pazochitika ndi zitsanzo za mowa omwe akubwera, zidzathandiza kufotokoza, pamasiku atatu a TTG Travel Experience, mwachidule chonse cha kagwiritsidwe ntchito ka zinthu zamakono komanso zam'tsogolo pazambiri zokopa alendo. Pakusankhidwa kotsatizana, wofufuza ndi wophunzira adzafotokoza mozama za zochitika zosiyanasiyana zomwe zikuchitika kale kapena zomwe zikuchitika. Atazindikira chaka chatha zinthu zazikulu zisanu zomwe zimayang'anira zisankho za alendo (Zosiyana, Ecology, Kusintha, Zatsopano ndi Kuphweka), pogwiritsa ntchito maulendo anayi omwe adagawidwa m'masiku atatu a TTG Travel Experience, Laura Rolle adzalingalira mozama zochitika zomwe zakhala zowonjezereka, zomwe zimatsogolera kuzindikiritsa mndandanda wazinthu zomwe zimatchedwa "wamba", "pakati" ndi "pamwamba". Zochitika zomwe zimakhudza ndipo zipitiliza kulimbikitsa zosankha za alendo m'miyezi ndi zaka zikubwerazi.

Makamaka, mitundu yatsopano yazakudya ikuwonekera m'chizimezime. Masewera, makamaka, adzayang'anira malingaliro ambiri azakudya zam'tsogolo: m'njira zosiyanasiyana, mitundu iyenera kuvomereza nkhaniyi komanso makasitomala omwe akuchulukirachulukira ma homo ludens.