TravelBoom, kampani yotsatsa digito yoyendetsedwa ndi data yamahotela, malo ogona, ndi makampani obwereketsa tchuthi, yatulutsa kafukufuku watsopano wokhudza metasearch pambuyo pa kampeni yopambana ndi InTown Suites ndi Brittain Resorts & Hotels. Ndi kupezeka pamapulatifomu ngati Google Hotel Ads, TripAdvisor, ndi Kayak, mahotela amatha kuyendetsa kusungitsa mwachindunji kudzera pa metasearch ndikutsutsa malo a mabungwe oyenda pa intaneti (OTAs). Pakafukufuku, TravelBoom ikuwonetsa kuti mahotela amatha kuwongolera tsamba lazotsatira za injini zosaka (SERP) kudzera mu kampeni ya metasearch yoyendetsedwa ndi AI yophatikizidwa ndi kampeni yolipira-pa-click yoyendetsedwa bwino. Kuphatikiza apo, kampeni ya metasearch imatha kubweretsa zochulukirapo kuposa 200% pazogwiritsa ntchito zotsatsa.
Wokasitomala aliyense m'kafukufukuyu anali ndi kampeni ya metasearch yomwe inali yochepa chifukwa cha kukwera mtengo kwa kasamalidwe, njira zotsika mtengo zogulira, ndi zida zowongolera zosakwanira, zonse zomwe zidapangitsa kuti kusungitsa ma OTA kuchuluke komanso kusachita bwino kusungitsa mwachindunji. Akatswiri olipira a TravelBoom adapanga njira yatsopano yogwiritsira ntchito nsanja zozikidwa pa AI kuyendetsa kusungitsa mwachindunji kwa makasitomala kudzera mu metasearch. M'miyezi ingapo yoyambirira ya kampeni, makasitomala onse adawona magwiridwe antchito ndikuchepetsa kudalira ma OTA.
Mainjini a metasearch ahotelo monga Google Hotel Ads, Microsoft Hotel Ads, Kayak, ndi TripAdvisor ndi zida zofunika kwambiri zopezera alendo atsopano ndikuyendetsa kusungitsa mwachindunji. TravelBoom yathandizana ndi injini za metasearch kuti ipereke njira zowongolera komanso zolimbikitsa zomwe zimalimbikitsa kusungitsa mwachindunji. Bungweli lidaphatikizira gawo lopangira ma AI kuti lipititse patsogolo magwiridwe antchito ndikulola mwayi watsopano wotenga nawo mbali. TravelBoom kenako idagwiritsa ntchito njira yatsopano yopangira ndalama kuti ipange makampeni a kasitomala aliyense payekhapayekha. Makampeniwa akuphatikizapo:
● Njira zanzeru zopezera makasitomala pogula zinthu
● Kampeni yochokera ku AI kuti mupeze mwayi wobisika
● Mitengo yoonekera bwino komanso yoyenera kuti muchepetse ndalama zoyendetsera
● Malipoti otukuka kuti amve zambiri pofuna kutsimikizira zisankho zamalonda potengera deta
● Kugawika kwa bajeti ya Fluid kuti kuchulukitse kubweza ndalama zotsatsa ndi metasearch
● Kuchepetsa mtengo wowongolera potengera njira zopangira makina
InTown Suites idapanga chiwonjezeko cha 246% pa kampeni yake ya Google Hotel Ads mkati mwa miyezi iwiri yokhazikitsa njira ya TravelBoom. TravelBoom idapanga kubweza kwa 3,657% pazotsatsa zonse za metasearch. Brittain Resorts & Hotels adatha kubweza 2,024% pa avareji pamitengo yotsatsa mu Google Hotel Ads ndi kubwereranso 1,439% mu Microsoft Hotel Ads. Kuphatikiza apo, alendo omwe adasungitsa malo kudzera pa Google Hotel Ads anali ndi chiwongola dzanja chochepa kwambiri, zomwe zidathandizira kuti anthu azikhala moyandikira ndikuwonjezera ndalama pachipinda chilichonse (RevPAR).
"Mitengo ya mahotela kudzera pa metasearch nthawi zambiri imakhala mwayi woyamba kutembenuza alendo omwe angakhale nawo," adatero Pete DiMaio, COO wa TravelBoom. "Pokopa apaulendo panthawi yonse yosungitsa, kampeni yokhathamiritsa ya metasearch imatha kudzitamandira ndi ROAS yomwe imapikisana ndi zotsatsa za PPC, maimelo, ndi zotsatsa zina zomwe zikuyenda bwino kwambiri."
