Dziko Likunena Inde kwa Inu: Lufthansa Iyambitsa Kampeni Yodzikuza

Pamwambo wa Mwezi wa Kunyada womwe ulipo komanso ziwonetsero za Christopher Street Day zomwe zikubwera m'chilimwe chino, Lufthansa Airlines ikuyambitsa kampeni yotsatsa ya Pride ya mutu wakuti “Dziko Lapansi Likunena Inde kwa Inu”. Pochita izi, Lufthansa ikudziyikanso ngati kampani yothandizira anthu ammudzi ndipo ikugogomezeranso kudzipereka kwake kokhazikika komanso kosasunthika pakufuna kumasuka, kulolerana ndi kusiyana.

"Lufthansa amabweretsa alendo amitundu yonse ndi zikhalidwe zonse pamodzi ndipo amalandila aliyense amene ali m'bwalo mosasamala kanthu kuti ndi mwamuna kapena mkazi, zaka, fuko, chipembedzo, dziko, momwe amagonana kapena kuti ndi ndani," akutero Carsten Hoffmann, Mtsogoleri wa Brand Experience ku Lufthansa Airlines. "Komabe, kwa anthu aumphawi, kuyenda padziko lonse lapansi nthawi zambiri kumalumikizidwa ndi kusapeza bwino: si aliyense amene amalandiridwa ndi manja awiri. Ndi kampeni yathu yatsopano ya Pride, Lufthansa ikukondwerera anthu ndi malo omwe amavomereza moyo waumphawi. Ndipo, pochita izi, tikuthandiza anthu osowa kupeza malo ngati amenewa ndi zina, padziko lonse lapansi. "

Kutengera chitsanzo chimodzi, kampeniyi imayang'ana Konstantinos ku Athens ndi 'Queer Archive' komwe zochitika, ziwonetsero ndi zikondwerero zimachitikira, ndi Nuala, yemwe amayendetsa sukulu ya mafunde a mafunde ku Brazil. Brian, pulezidenti wa Gay Rodeo Association ku USA, ndi munthu wodziwikanso.

Kampeni ya Lufthansa ya #TheWorldSaysYestoYou idzayendetsedwa m'manyuzipepala atsiku ndi tsiku achijeremani osankhidwa, m'magazini okonda chidwi chapadera komanso pazithunzi zazikulu za digito, koyambirira ku Munich ndipo pambuyo pake ku Cologne, Frankfurt, Berlin, Stuttgart ndi Hamburg. Kampeniyi ichitikanso kudzera pamapulatifomu ambiri a pa intaneti komanso pazama TV. Zoyandama zomwe gulu la Lufthansa limagwira nawo ntchito pamisonkhano ya Munich ndi Frankfurt Christopher Street Day ipereka uthenga wa Gulu la 'Dziko Lali Ndi Inu'.

Lufthansa ikuwonetsa chithandizo chake champhamvu pazosiyanasiyana m'njira zambiri. Airbus A320neo D-AINY yakhala ikuwuluka tsiku lililonse ku Europe ndi chogwirizira cha 'Lovehansa' chamitundu ya utawaleza kuyambira Juni 2022 ngati kazembe womasuka komanso wodzipereka kwa anthu osiyanasiyana. Kwa nthawi yoyamba, Lufthansa Airlines ndi m'modzi mwa othandizira akulu a Frankfurt Christopher Street Day Parade chaka chino.