Tobago imatsitsimutsa njira zotsatsa zokopa alendo padziko lonse lapansi

Kampani ya Tobago Tourism Agency Limited (TTAL) yakhazikitsa njira yotsatsira mapulatifomu osiyanasiyana kuti iyambitsenso chidwi ku Tobago ndikuyala maziko owonjezera obwera alendo ochokera m'misika yayikulu yakunja. Pakusintha kwanthawi yake kuchokera ku njira zambiri zotsatsa za digito komanso zakutali zomwe zidagwiritsidwa ntchito panthawi yomwe mliriwu ukukula, bungweli lachitanso malonda oyendayenda padziko lonse lapansi poyambiranso kupita kumakampani azokopa alendo komanso zochitika zotsatsira m'misika yoyendera alendo padziko lonse lapansi.

United Kingdom

Kutsatira chiwonetsero chopambana ku WTM London kuyambira Novembara 7-9, TTAL idagwirizana ndi BBC Wildlife komanso magazini othandizana nawo kuti achite nawo mwambowu pa Novembara 10 wokonzedwa kuti ulimbikitse kudziwitsa anthu za Tobago ngati malo opita kutchuthi pakati pa owerenga, ndikujambula zitsogozo zosungitsa mtsogolo. . Anthu omwe anali otanganidwa kwambiri anasangalala ndi gulu loyankhulana lomwe linkaona momwe Tobago amayendera alendo omwe ali ndi Wapampando Wachiwiri wa TTAL Alicia Edwards ndi wotsogolera alendo wapafupi William Trim, ndi zopereka za Mlembi Wamkulu wa Tobago, Hon. Farley Augustine. Mwambowu unaphatikizaponso mbali zazikulu za chikhalidwe cha Tobago kudzera mu zosangalatsa zamoyo ndi zakudya zophikira kuti akope obwera nawo ndi kukoma kwa Tobago.

TTAL inachititsanso mwambo wophunzitsa anthu oyendayenda komanso zochitika zapaintaneti ku London pre-WTM pa Novembara 3, zomwe zidapangitsa kuti pakhale kuyanjana kwamunthu ndi m'modzi ndi othandizira opitilira 30 komanso oyimira mahotelo aku UK. Gulu la TTAL lidawonetsa komwe akupita ku Tobago's ndi zokopa zake zazikulu, opezekapo ndi zowoneka ndi zomveka pachilumbachi ndi zosangalatsa zachikhalidwe komanso zakudya zamtundu wa Tobago.

Zochita izi zidatsata zomwe TTAL idachita kale msika ku UK pa National Wedding Show, yomwe idachitika pa Okutobala 15 ndi 16 ku Excel London. Chiwonetsero cha Ukwati ku UK National ndi chiwonetsero chachikulu kwambiri chaukwati ku United Kingdom komanso chimodzi mwa zazikulu kwambiri ku Europe. Popeza msika waukwati wadziwika ndi TTAL ngati gawo lofunikira kwambiri pakukula kwa zokopa alendo ku Tobago, kutenga nawo gawo kwa TTAL kunathandizira kudziwitsa ogula ndikuyenda pazilumbazi ngati malo oyembekezeredwa kutchuthi mwachikondi. 

kumpoto kwa Amerika 

Over in the USA, Destination Tobago was represented at this year’s Diving Equipment and Marketing Association (DEMA) Show from November 1 to 4 in Orlando, Florida. TTAL officials attended along with members of the Tobago Dive Association to create business linkages and explore new opportunities for the destination in dive tourism. The 4-day event brought together key members of the international dive industry, including retailers, tour operators and destination promoters. As the main hub for professional divers to garner insights on traveling to the best diving destinations in the world, DEMA Show was a key platform for TTAL to promote Tobago’s globally competitive dive product.

Commenting on TTAL’s resumption of in-person engagement strategies and their importance, Executive Chairman Ms. Alicia Edwards stated:

“A return to live events that target niche industry operators and consumers is a worthwhile endeavour in our goal of placing destination Tobago within the consideration set of travellers in our target markets. TTAL will continue to seek out and participate in relevant global trade events that have the potential to bolster bookings to our unspoilt island and drive much-needed business opportunities to our local tourism enterprises.”

In additional strategic efforts to boost arrivals to Tobago, the Agency continues to work towards finding best-practice solutions for airlift and connectivity issues that limit the tourism industry’s growth potential. As such, TTAL partnered with the Airports Authority of Trinidad and Tobago to attend the Routes World Forum in Las Vegas from October 16-18, 2022. Tobago’s tourism officials gained exclusive insight from airline CEOs and industry heavyweights as they discussed the current state of the industry, and the actions that must be taken to stimulate post-Covid recovery and increase airlift.

In looking at arrivals to the destination holistically, TTAL also sought to harness the potential from cruise business across the region by attending this year’s Florida Caribbean Cruise Association (FCCA) Conference in the Dominican Republic from October 11 to 14. The FCCA Cruise Conference is the only official cruise conference representing the Caribbean, Mexico and Central and South America, designed to foster a better understanding of the cruise industry and help attendees improve their cruise tourism business.

The Tobago Tourism Agency Limited continues to work assiduously on behalf of Tobago to get tourism in Tobago back to where it should be once again, combining established marketing best-practices with evolved post-COVID engagement strategies to increase destination Tobago’s global competitiveness in travel and tourism. 

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Linda Hohnholz

Mkonzi wamkulu kwa eTurboNews zochokera ku eTN HQ.

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