Tourism Australia yakhazikitsa kampeni yake yaposachedwa yapadziko lonse lapansi ndipo zasintha kuchokera ku "Kodi muli kuti gehena wamagazi?"
Koma kodi zosasangalatsa "Palibe ngati Australia" zidzakopa alendo ochokera kumayiko ena?
Mabwana oyendera alendo akupempha anthu kuti akweze Australia kudzera pamasamba ochezera.
Lingaliro ndilakuti anthu aku Australia amagawana malo omwe amakonda kapena zomwe amakumana nazo chifukwa ndi akatswiri pazomwe zimapangitsa dzikolo kukhala lapadera.
Kampeni imayamba ndi mpikisano kuyambira mwezi wamawa wopempha anthu aku Australia kuti aike zithunzi patsamba latsopano, ndikumaliza: "palibe chofanana ..."
Minister of Tourism Martin Ferguson adakhazikitsa tagline yatsopano ku Museum of Contemporary Art ku Sydney.
"Mukaganizira izi, sizokhudza Boma la Australia mogwirizana ndi Tourism Australia ndi mabungwe aboma ndi zigawo, kapena ndi mabungwe omwe amasankha opambana," adatero.
"Zikunena za ife ngati dziko lopatsa anthu aku Australia mwayi wopititsa patsogolo madera awo."
Andrew McEvoy waku Tourism Australia akuti mawu atsopanowa ali ndi mphamvu.
“Zineneni nokha. Ndikuganiza kuti ndi umodzi mwamizere yomwe ili yowona, "adatero.
"Ndi lingaliro lalikulu ndipo lidzamanga pakapita nthawi. Palibe chofanana ndi Australia. "
Malo ochezera alendo ambiri
Tourism Australia ikuti Australia idathetsa zomwe zikuchitika padziko lonse lapansi panthawi yamavuto azachuma padziko lonse lapansi ndipo pali chiyembekezo kuti kukula kupitilirabe.
Mkulu woyang’anira zamalonda ku Tourism Australia, Nick Baker, akuti chiwerengero cha alendo obwera ku Australia ndi cholimba.
"Chaka chino, cha 2009 m'chaka cha 2008, tinali athyathyathya ndipo dziko lonse lapansi linali locheperapo anayi, kotero tikuganiza kuti tikusamukira kudera lomwe tili ndi kuthekera kokulirakulira," adatero.
"Tilibe ziwerengero zonena zomwe tikuganiza kuti zipitirire koma tikuyang'ana kuti tiwone kuchuluka kwa ziwerengero za 2009, zomwe zinali anthu 5.6 miliyoni.
"Zimadalira kwambiri zomwe zimachitika ndi chuma cha padziko lonse ndi momwe chikugwirira ntchito, koma ndithudi tikuwona mwayi woti tipite patsogolo ndikukula m'chaka cha 2010."
Koma a Baker akuti zimatengera kutsatsa kumodzi kokha kuti akope alendo.
"Palibe kukayikira kuti mumafunika zotsatsa kuti uthengawo utuluke. Palibe kukayika kuti mukufunikira china chake kuti mupeze chifukwa chochezera Australia, "adatero.
"Koma zomwe tikuchita ndi kampeni iyi ndikuwonjezera zigawo zambiri.
"Chifukwa chake m'malo mokhala kampeni yoyang'ana pa TV, iyi ndi kampeni yokhazikika, ndipo ndikutanthauza kuti tili ndi lingaliro loti anthu aku Australia akuitanira dziko lonse lapansi kuti libwere kudziko lino ndikuwonetsa zomwe akuganiza kuti ndizopadera. izo.”
Mayeso a nthawi
A Ferguson ati chofunikira kwambiri pa kampeni yatsopanoyi ndikuti ipitilira.
"Atumiki ndi maboma amabwera ndikuchoka koma muyenera kukhala ndi njira yomwe ingapulumuke mosasamala kanthu za kusintha kwa boma kapena ngakhale kusintha kwa nduna, ndipo ndi zomwe zili lero," adatero.
“Ndi za ife kunyamula ndi kuthamanga nazo osati kusankha opambana. Ife monga gulu tidzagulitsa Australia pazomwe ili - malo apadera, odabwitsa.
"[Tidzauza dziko lapansi kuti] tsike pansi ndikuwone."
Woyang'anira wamkulu wa bungwe la Australian Tourism Export Council, Matt Hingerty, wakhala akuchita nawo zokopa alendo kwa zaka pafupifupi khumi ndipo uku ndi kukhazikitsidwa kwake kwachisanu.
Iye wati vuto la makampeni am'mbuyomu silinali loti amakhumudwitsa koma kwambiri samatha nthawi yayitali.
"Sindili mumsasa womwe umanena kuti anali olephera," adatero.
"M'magulu aulemu, "Muli kuti gehena wamagazi?" mwina sanatsike bwino choncho koma onyamula matumba achi Irish adakonda. Zinalidi kupambana kwachuma.
"Koma vuto ndilakuti sitimamatira kwa iwo."
