Tourism Authority ya Thailand imagwiritsa ntchito njira yosavuta ya ABC

Tourism Authority of Thailand (TAT) yatengera njira yophweka ya "ABC Strategy" kuti ilimbikitse malo okacheza omwe akungobwera kumene popanga njira zolumikizirana, zokhudzana ndi mitu yomwe alendo amagawa bwino padziko lonse lapansi.

TAT imagwiritsa ntchito njira yophweka ya ABC kuti ipititse patsogolo kuyang'ana komwe kukubwera

Polankhula pamsonkhano wa atolankhani ku Thailand ku Thailand Travel Mart Plus (TTM +) 2019, Bambo Tanes Petsuwan, Wachiwiri kwa Bwanamkubwa wa TAT wa Marketing Communications, adanena kuti TTM + 2019 ya chaka chino ikuchitika pansi pa mutu wa 'New Shades of Emerging Destinations', kupitiliza kuyesetsa kwa nthawi yayitali kwa TAT kulimbikitsa malo omwe akutukuka kumene, kupanga ntchito komanso kugawa ndalama zokhazikika mdziko lonse.

Anati Thailand tsopano ikupereka chisankho cha 55 komwe akupita kwa alendo omwe akufunafuna zosangalatsa zatsopano m'misika yapadziko lonse ndi yapakhomo. Mu 2018, malowa adalemba maulendo okwana 6 miliyoni (6,223,183) ndi alendo akunja, kukula kwa + 4.95 peresenti chaka chatha.

Bambo Tanes adati lingaliro lonse loyika dziko la Thailand ngati 'Malo Okondedwa' lidapangidwa molingana ndi lingaliro lopereka zinthu zabwino ndi ntchito kwa apaulendo kudzera mu Zochitika Zapadera Zam'deralo ndikulinganiza kuchuluka ndi mtundu, komanso kutsatsa ndi kasamalidwe.

Pamene chidulechi chikuchitikira pa Tsiku la Zachilengedwe Padziko Lonse, Wachiwiri kwa Bwanamkubwa anawonjezera kuti: "Chotero, ntchito zokopa alendo ndizo zomwe tidzagogomezera kuyambira pano kuti tikwaniritse cholingacho. Chinsinsi chidzakhala kuyang'anira ziwerengerozo ndikukulitsa chidwi chambiri pazachilengedwe pamakampani onse. ”

Mogwirizana ndi mfundo ndi lingalirolo, njira ya ABC yakhazikitsidwa kuti iwonetsetse kuti imveka bwino komanso yosavuta:

A - Zowonjezera: Kulumikiza mizinda ikuluikulu ndi yomwe ikubwera: Lumikizani malo akulu ndi madera omwe akubwera pafupi. Mwachitsanzo, kumpoto, alendo amatha kuyenda pagalimoto mkati mwa ola limodzi kupita ku Lamphun ndi Lampang kuchokera ku Chiang Mai. Momwemonso, pa Eastern Searboard, Pattaya imatha kulumikizidwa ku Chanthaburi ndi Trat kum'mawa.

B - Chatsopano Chatsopano: Kupititsa patsogolo mizinda yatsopano yomwe ikungotuluka: Malo ena otchuka amatha kukwezedwa payekhapayekha chifukwa cha kudziwika kwawo komanso momwe alili. Mwachitsanzo, Buri Ram kumpoto chakum'mawa ali ndi cholowa cholemera cha Khmer ndipo akukhalanso malo ochitira masewera apanyumba ndi apadziko lonse lapansi kuyambira kutsegulidwa kwa Chang Arena ndi Chang International Circuit.

C - Zophatikizidwa: Kuphatikiza mizinda yomwe ikubwera palimodzi: Mizinda ina yomwe ikubwera imatha kukwezedwa mophatikizana chifukwa cha kuyandikira kwawo, mbiri yogawana komanso zitukuko. Mwachitsanzo, Sukhothai wokhala ndi Phitsanulok ndi Kamphaeng Phet apanga njira yodziwika bwino ya mbiri yakale pomwe Nakhon Si Thammarat ndi Phatthalung akusanjidwa kuti azitukuka zaku Southern.

TAT itengera njira yophweka ya ABC kuti ipititse patsogolo kuyang'ana komwe kukubwera Mr. Tanes adati ena mwa mizinda yomwe ikubwerayi ikuwona kale alendo obwera kumayiko ena mzaka zingapo zapitazi motere:

Chiang Rai: Kuyambira padziko lonse lapansi kupulumutsidwa kuphanga kwa ana a 'Nkhumba Zam'tchire', chigawo chakumpotochi chakhala mzinda womwe ukubwera kwambiri. Wodziwika kwambiri ndi alendo aku China, Chiang Rai amalemeretsedwa ndi miyala yamtengo wapatali komanso zodabwitsa zachilengedwe monga, White ndi Blue Temples, komanso Phu Chi Fah.

Trat ndi malo obisalamo a m'mphepete mwa nyanja omwe amapita ku zilumba za hopper makamaka achinyamata aku Europe, motsogozedwa ndi aku Germany. Zilumba zodziwika bwino ndi Ko Chang ndi Ko Kut.

Sukhothai ndi maginito kwa anthu okonda mbiri yakale, chifukwa linali likulu loyamba la Ufumuwo ndipo Sukhothai Historical Park imatchedwa UNESCO World Heritage Site. Malowa adziwika kwambiri ndi alendo aku France.

Mtsinje wa Nong Khai, womwe uli pamtsinje wa Mekong, ndiwodziwika ndi anthu aku Laoti omwe amadutsa malire komanso alendo akunja. Mzinda wolowera kumayiko a Mekong, uli panjira yomweyi ndi Udon Thani, yomwe ili ndi Ban Chiang Archaeological Site, yomwe ndi malo a World Heritage kuyambira 1992.

A Tanes adatchulanso malo omwe akubwera omwe akuyembekezeka kukhala otchuka kwambiri m'tsogolomu, monga Mae Hong Son, Lampang ndi Trang.

Iye adati TTM Plus ya chaka chino ithandiza kwambiri kuyika maderawa pamapu apadziko lonse lapansi.