Pomwe mavuto azachuma akupitiliza kulemetsa ntchito zokopa alendo padziko lonse lapansi chifukwa cha Covid 19, makampani ambiri adzakakamizika kuika chuma chawo chonse kuopseza komwe akukumana nako. Komabe, mabizinesi akuyenera kukhala oyenera kudzera kutsatsa pa TV chifukwa ndi njira yotsika mtengo yolimbikitsira, atero akatswiri ndi akatswiri a ma analytics.
Malinga ndi 'Mphamvu ya COVID-19 on makampani apadziko lonse lapansi'lipoti, 70% ya anthu akuBrazil tsopano akuwononga nthawi yambiri kusakatula malo ochezera a pa TV poyerekeza ndi ziwonetsero zomwe zidayamba ku COVID-19, 34% ikunena kuti amakhala tsiku lonse akugwiritsa ntchito media. Pakadali pano, nzika zambiri zaku US (44%) tsopano zikugwiritsa ntchito zoulutsira mawu kuposa kale mliri wa coronavirus.
Izi zimapatsa makampani azokopa mwayi waukulu wolunjika makasitomala ku America polimbikitsa kudzera pazotsatsa pamasamba ochezera.
Facebook, YouTube ndi Instagram zimalola makampani kutsatsa ndipo izi ndizomwe makampani amafunika kuti azigwiritsa ntchito.
Cordwell anamaliza ndi kuti: "Kugwiritsa ntchito anthu otchuka kuthandiza kuvomereza ndi kutsatsa ndi njira ina yofunika kwambiri makampani amakampani azokopa alendo angagwiritse ntchito malo ochezera a pa Intaneti kupititsa patsogolo mbiri yawo yomwe mwina idawonongeka panthawi ya mliri wa COVID-19."
Zambiri pa kutsimikizika pazanema.
#kumanga
