Gawo la zokopa alendo likuyitanitsa azungu kuti atsegule ulendo wawo kachiwiri

• Mabungwe okopa alendo ku Europe omwe amapereka utsogoleri wofunikira kutsimikizira ogula kuti kuyenda mosadukiza ndikosavuta kotheka chilimwe 2021
• Makina opanga ma digito angapo adzalimbikitsa kuchitapo kanthu ku Europe konse kuti akweze chidwi chofuna kuyenda
• Kampeni yoyambitsidwa pomwe kafukufuku wa ETC akuwonetsa kuti malingaliro oyenda ku Europe akutentha

Poyambirira lero, a European Travel Commission (ETC) yaperekedwa 'Open to Europe', kampeni yayikulu yotsatsira yomwe itenga mbali yayikulu pakutsegulanso zokopa alendo ku Europe ndikutsitsimutsanso chidaliro chaulendo chilimwechi. Asanakhazikitse zoletsa ku Europe m'masabata akudza, gawo la zokopa alendo likugwira ntchito limodzi kulimbikitsa azungu kuti apite kumayiko ena mosamala ndikuwapatsa chidziwitso chodziwikiratu komanso chokwanira kuti akonzekere ulendo wotsatira.

Kampeni ya 'Open to Europe' idayambitsidwa lero ku Msonkhano Waukulu wa ETC ku Algarve, wochitidwa ndi Turismo de Portugal. Potsogolera mwachitsanzo, atsogoleri a mabungwe oyendera zokopa alendo ku Europe adakumana pamasomaso koyamba kuyambira pomwe mliriwu udayamba kuwonetsa kukonzeka kwa Europe kuyambiranso maulendo ndi zokopa alendo.

Kampeniyi, yotsogozedwa ndi ETC komanso yothandizidwa ndi European Union mothandizidwa ndi malo opitilira 30 ndi mitundu yamaulendo, iperekedwa ku Europe popeza zoletsa zimachepetsedwa komanso mayiko akutseguka kuti ayende. UK ndi Germany ndi misika yoyamba pomwe kampeni izayambika kuyambira pakati pa Juni. 'Open to Europe' ipitilizabe kugwira ntchito nthawi yonse yotentha ndipo ikuyembekezeka kufikira 26 miliyoni omwe angayende ku Europe konse.

Kampeni yamagetsi yamawayilesi ambiri idapangidwa kuti izitsogolera anthu pa intaneti ndikutsimikiziranso alendo omwe angakhalepo kuti komwe amapita ndi mabizinesi azokopa ku Europe adakwaniritsa njira zonse zofunika paumoyo ndi ukhondo ndipo ndi zotseguka kwa alendo. Monga gawo la kampeni, ETC ndi othandizana nawo apanga microsite OpenUpToEurope.eu yomwe ingakhale malo ogulitsira amodzi omwe angaganizire zaulendo wawo wachilimwe 2021. Idzakhala ndi zosintha zaposachedwa komanso zidziwitso zakuyenda komwe ogula angathe sangalalani ku Europe nthawi yotentha, ndikuyang'ana zachilengedwe, chikhalidwe ndi zokumana nazo m'mimba. Microsite iperekanso malangizo ndi malangizo amomwe mungayendere ku Europe, kuphatikiza chidziwitso chofunikira chokhudza satifiketi ya EU Digital COVID ndi European Tourism Covid-19 Safety Seal.

Polankhula pamsonkhano wa atolankhani koyambirira kwa lero, Purezidenti wa ETC ndi Turismo de Portugal, a Luís Araújo adati: "Ili ndi tsiku lofunika kwambiri kwa zokopa alendo ku Europe, kupereka chiyembekezo chakuti zomwe tikukhulupirira zidzakhala nyengo yachilimwe yosangalatsa kwa omwe akupita ku Europe. ETC ndi mawu otsogola ku Europe zokopa alendo lero akulengeza kuti Europe ikutseguka. Malo opita ku Europe, maulendo apaulendo komanso zokopa alendo ali okonzeka kupereka mwayi wosalala, wogwirizana kwa apaulendo omwe akhala akusowa kwanthawi yayitali. Kampeniyi iphatikizira zidziwitso zonse zomwe alendo amafunafuna komanso kufunikira pamene akukonzekera maulendo a chilimwe, pamene tikugwira ntchito limodzi kulimbikitsa ntchito zokopa alendo zodalirika komanso zokhazikika. ”

Kukhazikitsidwa kwa kampeniyi kwachitika bwino, kubwera pambuyo pa kafukufuku waposachedwa kuchokera ku ETC akuwonetsa kuti azungu ambiri ali ndi chiyembekezo chodzapulumuka chilimwe, pomwe ambiri (56%) akukonzekera tchuthi kumapeto kwa Ogasiti 2021. Mwa iwo, 49% ali okonzeka kupita kudziko lina la ku Europe, kupereka chiyembekezo kumayiko ambiri aku Europe.

Mwa omwe akuyenda mbalame zoyambirira, 9 pa 10 ali ndi masiku omwe akukonzekera tchuthi chawo, ambiri mwa omwe adafunsidwa akukonzekera kuyenda mu Julayi ndi Ogasiti (46%).