Maulendo & Ulendo: Palibe Chofunikira mu Nthawi za COVID-19?

covid ulendo | eTurboNews | | eTN
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Written by Max Haberstroh

Zokopa alendo zimawonetsanso anthu omwe amazipanga: Zogula zotsika mtengo zimakopa alendo 'otsika mtengo' - chifukwa anthu ambiri akubwera omwe ochereza alendo sakanalandiridwa. Kutsegula malo ochulukira komanso kuwapangitsa kukhala otsika mtengo kwa apaulendo ochulukirachulukira kwakhala cholinga chotsimikizika mpaka pano. Kodi pakhala zomveka zopangira mitengo yandege yotsika mtengo kuposa chindapusa cha eyapoti? - Mosafunikira kunena kuti tagwidwa ndi machitidwe abodza kuti Tourism iwoneke ngati 'demokalase', zomwe zikutanthauza kuti ndizotsika mtengo kwa aliyense - kusokonekera kwa demokalase kwatsitsidwa mpaka kutaya mitengo.

Ndani akudabwa kuti mtundu wa malingaliro a 'kuchotsera' wafuna kuti apereke msonkho, monga momwe zimasonyezera: Ulendo wa Misa umakhalapo ndipo umatsimikizira moyo wa m'deralo ndi chikhalidwe, komabe ndalama zomaliza ndizokwera kwambiri: Zotsatira zoipa zimaposa zotsatira zabwino, komwe amapitako amaonedwa mozama, chithunzicho chikuipiraipira. 'Overtourism' ndi mawu omwe amasautsa kugaya kwathu, monga ochereza komanso alendo. Awa amakonda kupita kwina, kusiya 'malo otayika'. Pomaliza, anthu am'deralo atha kusinkhasinkha mabwinja a hotelo omwe adapakidwa pazithunzi. Pamapeto pake, kudwala kwawo kumatha kulimbikitsa malingaliro a alendo omwe adziwitsidwa ku ephemeral.

Kuyesa kulimbikitsanso Tourism pogwiritsa ntchito mgwirizano wolimbikitsira (mtanda-) polimbikitsa zolowa zachikhalidwe ndi zomangamanga nthawi zambiri zimakhala zopanda pake. Kukhazikika kumabwera pamalangizo kapena kulipidwa pakamwa pokha, panthawi yomwe kumafunika kukonzekera mokhazikika, kuchitapo kanthu molumikizana, komanso kumvetsetsa kuti kukhazikika kumawononga ndalama.

Ngakhale tayesetsa kulimbikitsa kulemera kwa ndale za Travel & Tourism, sitinafike pamlingo wodziwika bwino ndi anzathu ndi mafakitale amphamvu monga magalimoto, makina kapena mphamvu - osatchulanso chisokonezo cha mitundu yosiyanasiyana ya eco kusonyeza. chimodzimodzi: kudzipereka kwa chilengedwe kumalo athu oyendayenda. Zokopa alendo ndi zogawikana kwambiri, zokonda zathu, zomwe timayika patsogolo komanso kutengapo gawo mu ndondomeko zatsiku ndi tsiku ndizosiyana kwambiri.

Chatsala ndikukayikira kuti ngakhale munthu ayesetsa kwambiri kukwaniritsa zofunikira zokhazikika komanso mosasamala kanthu za machenjezo osalekeza ndi zofuna za akatswiri ambiri, zomwe zimangowoneka ngati zakwaniritsidwa ndi ochepa mochedwa.

Tourism ndi Kuchereza - gawo lomwe mosavutikira likuwoneka kuti ndi lokhazikika komanso logwirizana ndi chikhalidwe cha anthu, zachuma komanso zachilengedwe, lomwe likukumana ndi mliri wapadziko lonse lapansi, zowona zowawa za kufooka kwake komanso kulengeza kuti nzosafunikira kwenikweni. Ndi chotulukapo chodetsa nkhaŵa chotani nanga!

Kodi tili ndi vuto lachitukuko, malingaliro otsekeka, zolephera zolimbikitsira, kulingalira mochuluka koma osachitapo kanthu, kapena kuchitapo kanthu mopanda mutu pothana ndi vuto lazamavuto, kuphatikiza mliri, kusintha kwanyengo, kusintha kwamapangidwe, kusintha kwamphamvu, ku Europe mgwirizano, kunyanyira ndale, chiwerengero cha anthu ndi othawa kwawo? - Kapena ndi kuperewera kwa kulumikizana? M'malo mwake, izi zitha kunena zake zomwe za nthawi yathu yotamandidwa ya kulumikizana pa intaneti komanso kuchita zinthu zambiri.

Popeza Covid-19 yakhazikitsa malamulo ake oletsa anthu, misonkhano yamaboma ndi mabizinesi adziwonetsa kuti ali otanganidwa kwambiri kuti apeze njira zaukadaulo zopititsira patsogoloCOVID Tourism. Ndizowona: Mliriwu usanachitike, panali zochitika zambiri zapamwamba zokhalapo: misonkhano yandale, misonkhano ndi matebulo otchuka - makampani amtendere padziko lonse lapansi komanso mabungwe ake otchuka kulibe. Ndipo tsopano, ndi chikhalidwe chachikulu cha COVID-19, chogwirizana ndi mavuto obwera chifukwa cha kusintha kwa nyengo komanso zovuta zawo pa anthu ndi zomangamanga - kodi pali china chilichonse? Zachisoni kwambiri kuti ndapeza kuti Travel & Tourism idavumbulutsidwanso, idatayika patali, yotsekeredwa - ndikugwetsedwa mpaka pomwe zigawenga zapadziko lonse lapansi sizikadakwanitsa.

Pakadali pano, chilimwe chinabwera, kutentha kumakwera, ndipo ma curve a COVID-curves adatsika. Ziyembekezo zochulukidwa za kuchira ndi kupumula zinatulutsidwa kuti zitsegule njira ya ziyembekezo zabwinoko, ndi zina zotero: kwa kumvetsetsa kowonjezereka kuti, choyamba, pali chiyambukiro chochepa cha zopempha za boma, ngati anthu sakufuna kapena sakumvetsa malingaliro awo; chachiwiri, Travel & Tourism sayenera kukhumba kubwerera ku pre-Matenda a COVID, ngakhale nditamva ngati kukumbukira kocheperako kwa nthawi zabwino 'zakale'.

Wachita Zambiri - Popanda Kupambana, Ngakhale

Komabe, payenera kukhala china chake: Popeza tapanga njira zambiri zoyendera alendo pazaka makumi atatu zapitazi ndi kupitilira apo, ndife onyadira kukhala m'gulu la 'apainiya' omwe 'atsegula zipata':

Tawonetsa chikhumbo chathu chachikulu ndi kudzipereka kwathu kulimbikitsa pamodzi ndikuchita Zoyendera Zokhazikika, zokhazikitsidwa mokhazikika m'mabizinesi ndi malamulo aboma. Tachita zambiri pokonza njira zoyendetsera ntchito zokopa alendo komanso kukonza luso laukadaulo loyankhulirana, kukonza ntchito ndi kupititsa patsogolo maulendo, kukweza zida zamapaki ndi magombe, kuphunzitsa oyang'anira ndi ogwira nawo ntchito, komanso kuzindikira mwayi watsopano wamasewera ndi zosangalatsa.

Pomaliza, komanso potsatira malamulo aboma othana ndi COVID, tidapitilirabe kuwonera zoletsa zoletsa kulowa komanso zofunikira paukhondo ndi chitetezo. Tinkafulumira kusokoneza malo athu, zida ndi malo ogwirira ntchito kuti titeteze antchito ndi makasitomala ku mliriwu, ndipo tidasintha zida zathu zamakono kuti tisunge mphamvu ndikuwononga pang'ono.

Tidayamba kale kukhazikitsa zatsopano chifukwa cha Covid-19, monga kuchoka kutchuthi chaka chonse kupita kutchuthi, kulimbikitsa maulendo omaliza komanso kulandila magulu a 'pod travel' (a abwenzi omwe ali ndi malingaliro ofanana), kuvomera kusungitsa kwakanthawi kochepa. kuyesa malo ogwirira ntchito akutali ('ofesi yapanyumba padzuwa'), ndikupereka maulendo a 'hybrid' kuti mulumikizane ndi zochitika zenizeni komanso za digito pazolinga zogwirira ntchito & tchuthi ('ntchito'), kupanga mndandanda wa zidebe zopita ndi 'homey' malo ogona. Zoyesayesa zathu zakhala zenizeni, nthawi zina ngakhale zaluso, komanso zamisala!

Chifukwa chiyani sitingathe kupambana m'magulu aboma kapena osagwirizana ndi boma? Kuti titha kutenga nawo mbali pazosankha zomwe sizinatengedwe kokha kwa Tourism, komanso kwa tonsefe, popeza tonse timakhudzidwa? Kodi ndi chifukwa chiyani atsogoleri ndi oyang'anira malo okopa alendo alephereratu kuti kopitako kuwonekere ngati gawo lofunikira la 'kasamalidwe ka malo'? Kodi ndi chifukwa chiyani Travel & Tourism, kupatula kukhala bizinesi, sikunadziwike kuti ndizofanana ndi zida zonse zoyankhulirana zomwe zimatha kupititsa patsogolo mbiri ya dziko, dera, kapena mzinda wonse? - N'chifukwa chiyani atsogoleri anzeru, mamanejala ndi ogwira nawo ntchito mu Travel & Tourism sanalimbikitse onse ogwira ntchito zokopa alendo kuti alankhule za kusakhutira kwawo ndi tsankho lomwe limamveka paziwonetsero zazikuluzikulu za mipando ya boma ndi nyumba zamalamulo?

Kwa Maulendo & Tourism ndi sewero, komabe kuyitana kodzutsanso. Ikukopa kwambiri udindo wathu wogawana ndi ntchito zomwe zikubwera mkati mwadongosolo lazachuma komanso chilengedwe la malo oyendera.

Kwa anthu am'deralo ndi malo awo - 'mudzi' wawo, kaya mzinda, dera kapena dziko, kwa alendo ndi 'kopita' kwawo, ndipo nthawi zambiri amayembekeza ndi malingaliro osiyanasiyana. Komabe, kuyanjana ndi cholinga ndi (w) mbali zonse zopangira chizindikiritso cha 'kampani', kapena 'umunthu', wa malo opitako monga 'dongosolo': malo okhala, kugwira ntchito, kuyikapo ndalama, ndi kuyenda.

Chidziwitso chamakampani chimakhazikika pakumvetsetsa kwathunthu mkati mwadongosolo, kaya kopita kapena kampani. Izi zikutanthauza kuti ntchito yake yonse ngati unit ndi yabwino kwambiri kuposa kungowerengera zotsatira zomwe mamembala akwaniritsa (= galimoto ndi yochulukirapo kuposa kuchuluka kwa zida zake zotsalira). Lingaliro ili likugwira ntchito mkati mwa dongosolo. Kunja kwa dongosololi, kunena kuti, poganizira za chikhalidwe cha dera lonselo, zimapita mosiyana: Magawo osiyanasiyana a dera lino ndi ofunika kwambiri pa ntchito yawo kuposa lonse.

Izi zikufotokozera m'njira yosavuta chitukuko chomwe timachiwona ngati chodabwitsa: Pambuyo pake, anthu akusiyana mbali ziwiri: kumbali imodzi, kuti apindule ndi ntchito yabwino, imayang'ana ku dongosolo lapadziko lonse la maukonde olankhulana (zosamveka ' global village'), kumbali ina, poteteza zidziwitso zamunthu, zomwe zimapita ku tizigawo tating'ono tachikhalidwe zomwe sizingakane kusiyana kwawo.

Izi zimakhudza kwambiri malonda athu ndi kukwezedwa. Chovuta ndikusintha kuchoka pamakina kupita ku machitidwe ovuta, omwe ndi ofanana ndi kusintha kuchokera ku njira zofananira kupita ku digito. Ponena za kasamalidwe ka alendo, ndizokhudza kuphwanya chiwerengero cha alendo omwe angakhalepo, mosiyana ndi momwe iwo aliri, kuti apeze magulu odziwika bwino a anthu, omwe amayang'aniridwa ndi moyo, ntchito, malo, zochitika, kalasi, chizolowezi, kusakonda, zaka, kugonana, ndi zina zotero. Izi zimafunika kusiyanitsa ndi kusiyanasiyana kopereka kwathu, poganizira za kukonza zokopa alendo zomwe zimaperekedwa ndi makasitomala ndikukhala ndi njira yofikira alendo omwe angafike.

Pochita izi, tiyenera kukhala ozindikira kuti ndi anthu amtundu wanji omwe sitikufuna kulandira, koma makamaka, ndi alendo otani omwe tingakonde kulandira, popeza akuyenera kuti akwaniritse zomwe tikufuna - komanso alendo athu. malingaliro athu - monga alendo omwe tidasankha kuwasangalatsa, kubwereranso, kukhala nthawi yayitali, ndikutilimbikitsa ngati ochereza omwe ali ndi malingaliro ofanana. Pali lingaliro lomwe likubwera, lokokomeza momwe lingakhalire, komabe likudziwonetsera lokha - lingaliro lamalingaliro omwe timakonda kukhala nawo posankha anthu okhalitsa.

Mlendo Payekha - Mlendo Wathu

  • Munthawi yamavuto, tanthawuzo la 'munthu' likhoza kusintha pang'onopang'ono, kuchoka ku 'munthu payekha' kufika pa ubale weniweni ndi woona pakati pa anthu.
  • Travel & Tourism ngati bizinesi yothandiza anthu zimatengera kukhulupirika kwa okhudzidwa komanso kukhulupirirana. Zofunikira zimenezi zikakwaniritsidwa bwino, m’pamenenso maunansi osangalatsa adzayamba komanso ‘kuchereza alendo kolipidwa’ kudzayenda bwino.
  • Monga anthu okhudzidwa kwambiri ndi Travel & Tourism tidzayesetsa kuyikanso zinthu zofunika patsogolo, malinga ndi khalidwe (kusiyana ndi kuchuluka), chifundo (vs. egotism), zopereka zopangidwa mwaluso (vs. lump-sum packages), mlendo waumwini -kuwongolera (kuyerekeza ndi njira zoyendera alendo ambiri), magulu omwe akufunidwa ndikuyankhidwa, molingana (vs. 'aliyense ndi wolandiridwa'), mgwirizano (m'magawo osiyanasiyana, makampani osiyanasiyana), ukhondo (anti-tittering zoyeserera ndi kuwongolera zinyalala), chitetezo ndi chitetezo (malamulo otetezedwa / oyankha ndi ndondomeko, malo otetezeka ndi athanzi), mautumiki opititsa patsogolo omwe ali ndi ndalama - ndi malingaliro osiyana kwambiri a mphamvu ndi kuyenda - ku mphamvu zowonjezereka ndi e-... kuyenda.

Alendo ongodziwa bwino komanso okonda makonda akutsimikiziridwa ndikuyitanidwa, m'pamenenso phindu la ndalama limakhala lopindulitsa, malo osangalatsa a malowa, komanso malo amtendere.

Njira Zosankha Kuti Muyese Kuchita Bwino

Zomwe zimakwiyitsa nthawi zonse zakhala momwe timayezera kupambana kwabizinesi mu Tourism: Nthawi zambiri, ntchito zathu zachuma zimatsimikiziridwa makamaka ndi ziwerengero monga kuchuluka kwa alendo obwera komanso ogona usiku, m'malo mogwiritsa ntchito makina omwe amawonetsa zowonetsa zamalonda ndi ntchito. . Izi ndizomwe zimatsimikizira kupambana kokwanira. Popeza ndizosavuta kuzigwira, timalolabe chuma chambiri kuti chipitirire kuchuluka kwachuma. Ngakhale kuti mgwirizano ngakhale mkati mwa gawo la Tourism akadali wofunika kwambiri, mpikisano umamenyedwa pamtengo, osati 'kuchita bwino'.

Mchitidwewu wakhala woyipa kwambiri pazamalonda ndi ntchito, ndipo nthawi zambiri zakhala zowopsa pazachuma, popanda Covid-19 yomwe imagwiritsidwa ntchito ngati mbuzi.

Kukula kwa khalidwe kumatanthauza kupita 'mwadongosolo', kuti mupititse patsogolo malonda, ntchito ndi kulankhulana, kusiyanitsa pakati pa zomwe zasankhidwa, ndikuyang'ana phindu la makasitomala. Kupatula apo, ndi chidwi chamakasitomala (!) - osati kukhutitsidwa kokha - ndikoyenera kuyesetsa kupeza phindu lanthawi yayitali ndikukhazikika. Kuzindikira ndikuzindikira magulu athu apadera omwe tikufuna komanso mavuto awo ndi zosowa zawo zidzakhala zofunikira, tisanawunike (motani momwe zimakhalira) zolimba, zofooka, mwayi ndi ziwopsezo (SWOT) zazogulitsa zathu za Tourism.

Mawu ofunikira ndi 'ukatswiri' monga momwe chilengedwe chimatiwonetsera, momwe akatswiri oganiza bwino atenga malingaliro okopa kuti athe kuthana ndi zovuta zaka zambiri zapitazo:

Pali, mwachitsanzo, Paul R. Niven, Woyambitsa ndi Purezidenti Senalosa Group, Inc., mlangizi wa kasamalidwe wodziwika bwino pamakina opangira njira. Niven adatsitsa 'Balanced Scorecard', chida chopangidwa ndi Robert Kaplan ndi David Norton m'zaka za m'ma 1990, kuti athe kuyeza kupambana kwa bizinesi ndi mabungwe aboma/NGO m'magawo anayi osiyana, koma okhudzana: kasitomala, njira zamkati, kuphunzira ndi kukula kwa antchito, ndi zachuma.

Pafupifupi nthawi imodzi, Frederic Vester, katswiri wa biochemist komanso katswiri wazokhudza chilengedwe, adachita bwino popanga chida chophatikizira kasamalidwe ndi kukonza machitidwe ovuta, 'Sensitivity Model Prof. Vester'. Muchitsanzo chake, Vester amateteza kukhazikika monga kuthekera kwa machitidwe 'opangidwa ndi anthu' kugwiritsa ntchito chitsanzo cha chilengedwe cha kudzilamulira ndi kusinthasintha, kuti atsimikizire kuti zitheka: M'malo modalira njira zamakono zokonzekera kuti athetse mavuto amodzi padera, Vester amasunga mwachidule zomwe zikuchitika m'dongosololi: Kusanthula kwake pavutoli kumatengera "Art of Interconnected Thinking": kudalirana ndi kuphatikiza mbali zina za moyo zomwe zimalumikizidwa ndi dongosolo lomwe limawunikiridwa, popewa kutayika mwatsatanetsatane, komanso kugwiritsa ntchito. m'malo mwake chiwerengero chodziwika bwino cha zinthu zomwe zimatsimikizira. Vester amapereka zambiri kuposa mwayi wa 'malingaliro osokonekera', chiphunzitso chomwe chimatsegula mpata pakati pa 'zolondola kwathunthu' ndi 'zolakwika kwathunthu' - "kuti agwire bwino lomwe machitidwe omwe siatchulidwe" (wasayansi Lotfi Zadeh).

Kutengera mfundo za biology ndi chiphunzitso cha chisinthiko, makamaka pa malamulo achilengedwe ogwiritsira ntchito mphamvu mogwira mtima, Wolfgang Mewes adayambitsa 'shortfall concentrated strategy' (EKS Engpasskonzentrierte Strategie) ndipo adafotokoza mfundo zake zinayi:

  • Limbikitsani kwambiri chuma ndi kulimbikitsa katundu
  • Sungunulani kuchepa kapena kutsekeka
  • Ikani patsogolo phindu la kasitomala m'malo mwa phindu lanu
  • Ikani patsogolo zinthu zosaoneka/zopanda zinthu m'malo mwa zinthu zogwirika.

Kugwiritsa ntchito 'shortfall concentrated strategy' kumaphatikizapo zigawo zitatu zoyezera kupambana kwa bizinesi 'njira ina':

  • Njira yokhazikika yocheperako (kapena botolo) imagwira ntchito ngati 'scout' yodalirika kuti mupeze zotsatira zabwino, malinga ndi luso lapadera komanso kuzindikira kwazinthu ndi ntchito za niche. Ma niches awa akhoza kukhala ang'onoang'ono, koma opindulitsa kwambiri ngati atayankhidwa komanso kugulitsidwa. 'Kukhazikika', kapena kulimbikitsa luso lomwe mwasankha, m'pamene njira iyi ingakwezere malo opita ku Tourism kukhala utsogoleri wamsika komanso kukhazikika.

Kuti mukwaniritse bwino ntchito yomwe ikuperekedwa ku chitukuko chokhazikika cha Tourism komanso, ndi chiwerengero chochepa cha deta, kupeza Unique Marketing Proposition (UMP) yolimba kwa makasitomala, njirayi ikulimbikitsidwa kuti igwire ntchito za nthawi yaitali. Tiyenera kukumbukira kukhala - ndikukhalabe - kampani yabwino yothetsera mavuto ya Tourism kapena Destination Management Organisation (DMO) - osati kwa aliyense, koma kwa magulu angapo omwe asankhidwa mosamala.

  • M'malo mongowonjezera zinthu zosiyanasiyana zantchito zathu kuphatikiza phindu kuti tipeze zambiri zapaulendo, ndikwabwino kuwerengera kukhala 'systemic', kapena 'dynamic', potengera zomwe gulu lomwe mukufuna likufuna kudzachepetsa mtengo wake. M'malo mongoyerekeza mtengo womwe waperekedwa pophatikiza phindu, zofuna za magulu omwe akutsata komanso kukonzeka kwawo kulipira mtengo ziyenera kuzindikirika, ndikutsatiridwa ndi njira zoyenera zochepetsera mtengo womwe akufuna. Kuwerengera kwadongosolo nthawi zonse kuyenera kukhala ndi zatsopano, zomwe ndalama zake zopezeka ziyenera kubwezeretsedwanso. Njira ziwiri zikuyenera kuchitidwa: choyamba, kuwongolera magwiridwe antchito okhudzana ndi zatsopano zatsopano, kuti muyambitse mayendedwe; chachiwiri, kuzindikira kukonzeka kwa magulu omwe akufuna kulipira, ndi kulinganiza ndalama zowonjezera zomwe zikuyembekezeka ndi ndalama zomwe apeza. Cholinga cha kuwerengetsera mwadongosolo ndikukweza zopindulitsa zamakasitomala mwachangu kuposa omwe akupikisana nawo.
  • Zigoli zokhazikika zimayang'ana pa kuphatikiza zinthu zosagwirika kukhala chuma chogwirika komanso ndalama zakampani. Zovuta zazikulu ziyenera kuyembekezeredwa. Ziwerengero zokhazikika zimachokera pazatsopano ziwiri: choyamba, katswiri wazamasayansi Justus von Liebig zomwe adapeza pamalamulo achisinthiko azinthu zamoyo. Kukula kwawo sikudalira pa chinthu china - mwachitsanzo chuma -, koma ndi chinthu chomwe chikusoweka kwambiri, chomwe chimatchedwa 'minimum factor'; chachiwiri, vuto kwa oyang'anira ndikuzindikira chinthu chocheperako ndikuchitapo kanthu, podziwa kuti zinthu zosaoneka zimagwira ntchito yofunika kwambiri. Pochita izi, mphamvu zonse zitha kukhazikika pazinthu zochepa, kuti athe kuzindikira zomwe makasitomala amafunikira kapena kuthana ndi vuto lawo lalikulu, lomwe lingathetsere mavuto ang'onoang'ono omwe amakhudzidwa. Kuchuluka kwabwino kumathandizira kusintha kuchoka pamaganizidwe kupita kumalingaliro ndi machitidwe onse.

Zikuwoneka zovuta kusankha njira yoti musankhe, ali ndi zofanana zambiri. Kufanana kwawo kwakukulu ndikuthandiza kuyang'anira machitidwe ovuta: Onse adadzipereka kuti apeze njira zothetsera zovuta - kapena zovuta - zomwe kuchuluka kwazovuta kumasunga, kuyitanitsa atsogoleri ndi okhudzidwa kuti apange chisankho choyenera m'malo omwe amakonda. mwayi wotsimikizika. Pamene kukhazikika kwenikweni kumayambira pa mphamvu, chiyambi cha zonsezi, gulu laling'ono kwambiri lomwe lingaganizire likupezeka pa chiyambi - munthu payekha, munthu. Tonsefe timakhudzidwa ndi Covid-19 komanso kusintha kwanyengo, ndipo aliyense wa ife akuyenera kuchita chilichonse chomwe angathe kuti apewe kapena kukhala ndi zotsatirapo zomwe masokawa angabwere. Pochita izi, aliyense wa ife - monga alendo ndi ochereza - amayenera kusamalana ndi chithandizo. Izi ndizofunikira makamaka ku Travel & Tourism ndi chikhulupiriro chake chomwe chimafunidwa ndi anthu apadera ochereza alendo omwe amalipidwa.

Kugawika kwa zokopa alendo kutha kukhala chidziwitso chamalingaliro omwe angadziwike ngati 'osamveka': Imatengedwa ngati bizinesi kuti ipange phindu lowonjezera ndikupeza ndalama, Travel & Tourism ndi chithunzi chagalasi cha chikhalidwe chake chachuma komanso chilengedwe. Potengedwa ngati 'zida zoyankhulirana' kuti akweze mbiri ya komwe akupitako, Tourism ikuyenera kukhala yochenjera komanso mipikisano yochulukirapo kuchokera kwa atsogoleri ake, kuti akwaniritse zofunikira za chikhalidwe chawo cholandirira malonda komanso zolinga zantchito yawo komanso moyo wawo: kukulitsa ndi kusamalira Maulendo Okhazikika & Tourism.

Nkhani Zofunika Kwambiri Kuti Mupeze Njira Yamphamvu Pambuyo pa Mliri

Nthawi Yaifupi/Yapakati:

  1. Dziwani mwayi watsopano wamasewera ndi zosangalatsa;
  2. Chokani kuchoka ku tchuthi cha nyengo kupita ku tchuthi cha chaka chonse;
  3. Limbikitsani maulendo omaliza ndikulandila magulu a 'pod travel' (magulu a anzanu);
  4. Landirani kusungitsa malo kwakanthawi kochepa, komwe kumangoyesa kuyesa malo omwe angagwire ntchito kutali;
  5. Perekani mapaketi oyendera 'wosakanizidwa' olumikiza zochitika zenizeni ndi digito pazolinga zogwirira ntchito & tchuthi;
  6. Pangani mndandanda wa zidebe zomwe mungayende komanso malo okhala 'panyumba'.

Pakati-/Nthawi Yaitali:

  1. Limbikitsani Ulendo Wokhazikika, wozama mu malangizo abizinesi ndi ziganizo zantchito;
  2. Kupititsa patsogolo ntchito ndi kupititsa patsogolo maulendo;
  3. Phunzitsani oyang'anira ndi ogwira nawo ntchito mosalekeza;
  4. Kupanga zomangamanga zokopa alendo, kukweza zida zaukadaulo, kuyika patsogolo Mphamvu Zowonjezereka, ndikuchepetsa pulasitiki ndi zinyalala zina;
  5. Samalani ndi ma megatrends atsopano, monga:

- Makasitomala 'zolakalaka zatsopano za chiyanjano', dera, chikhalidwe ndi chikhalidwe;

- Kulumikizana kwakukulu, 'neo-ecology' ndi kusintha kwa jenda;

- Kusintha kuchoka pa 'makamu' kukhala 'oyang'anira resonance';

- Kulumikizana kwapaintaneti kokwezedwa ndi zida za 'augmented reality';

  1. Onani ngati izi zikuchitika kapena ayi ...

- ndizoyenera kuyesetsa, kapena kuoneka ngati zochulukirapo kuposa mafashoni a nyengo,

- muphatikizepo mtengo weniweni kapena wongowonjezera,

- zimagwirizana ndi mfundo zovomerezeka zochereza alendo,

… ndipo ganizirani payekha.

 

 

 

 

 

 

 

 

 

 

 

ZOMWE MUNGACHITE PA NKHANIYI:

  • Tachita zambiri kuti tipeze njira zoyendetsera ntchito zokopa alendo komanso kukonza luso loyankhulirana, kukonza ntchito komanso kupititsa patsogolo maulendo, kukweza zida zamapaki ndi magombe, kuphunzitsa oyang'anira ndi ogwira nawo ntchito, komanso kuzindikira mwayi watsopano wamasewera ndi zosangalatsa.
  • Tourism ndi Kuchereza - gawo lomwe mosavutikira limadziwika kuti ndi lolimba komanso logwirizana ndi chikhalidwe cha anthu, zachuma komanso zachilengedwe, likukumana ndi mliri wapadziko lonse lapansi, kufooka kwake komanso kulengeza kuti sikofunikira kwenikweni.
  • Kodi tili ndi vuto lachitukuko, malingaliro otsekeka, zolephera zolimbikitsira, kulingalira kwambiri koma osachitapo kanthu, kapena kuchitapo kanthu mopanda mutu pothana ndi vuto lazamavuto, kuphatikiza mliri, kusintha kwanyengo, kusintha kwamapangidwe, kusintha kwamphamvu, ku Europe mgwirizano, ndale monyanyira, chiwerengero cha anthu ndi othawa kwawo.

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Max Haberstroh

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