Tourism Innovation Summit 2022, msonkhano wapadziko lonse lapansi waukadaulo ndi luso lamakampani oyendera ndi zokopa alendo omwe adakondwerera kusindikiza kwake kwachitatu ku Seville (Spain), wasonkhanitsa makampani opereka upangiri wapadziko lonse lapansi pantchito zokopa alendo kuti aunike zomwe zikuchitika zomwe zikusintha gawoli.
Wouter Geerts, Director of Research at Skift, mlangizi wodziwika bwino padziko lonse lapansi wokopa alendo, Douglas Quinby, Co-founder & CEO wa Arival, ndi Cristina Polo, Wosanthula Msika EMEA ku Phocuswright, adawulula njira zazikulu zoyendera ndi zokopa alendo zomwe zingalole bizinesiyo. kupanga zisankho zodzikonzekeretsa ndikupitilira kukula.
Akatswiri atatuwa adagwirizana kuti zatenga nthawi yayitali, kuyenda kwapadziko lonse lapansi, monga mliri, kuti gawo lazokopa alendo likumane ndi nthawi yofunika kwambiri m'mbiri yake.
Tourism pambuyo pa mliri
Mliriwu wakhudza kwambiri zokopa alendo. Komabe, makampaniwa akuchira kwambiri, makamaka poyerekeza ndi zovuta zam'mbuyomu. Malinga ndi kafukufuku wa Skift wowunika momwe makampaniwa amagwirira ntchito ndi ziwerengero kuyambira 2019 mpaka lero, gawoli likuyimirabe 86% ya zomwe zidalembedwa mu 2019. kukumana ndi kufunikira kokulirakulira komanso kugwira ntchito mwamphamvu kuposa zaka zovuta zaumoyo zisanachitike.
"Kuchira kumavuto azaumoyo sikunakhale kofanana. Kuyenda kokasangalala kwakhala kolimba kwambiri kuposa kuyenda kwa bizinesi ndipo kwabweretsa zotayika zambiri. Komanso, kuyenda kwapakhomo kwakhala koyendetsa kwambiri poyerekeza ndi maulendo apadziko lonse lapansi, zomwe zakhudza momwe magwiridwe antchito, kapangidwe ndi kagawidwe ka anthu omwe akuyenda m'maiko monga Spain, omwe mpaka mliriwu udali wodalira kwambiri apaulendo wapadziko lonse lapansi, "adatero Wouter Geerts. .
Ngakhale zili choncho, kuchepa kwachuma mu 2023 komanso kukwera kwamitengo komwe maiko ambiri akukumana nawo kukuyamba kukhudza zofuna za alendo. "Ndikuganiza kuti mfundo yayikulu ndiyakuti mliriwu watiwonetsa kuti kukula kapena kuchira kwathunthu sikuperekedwa. Tikuwona kufunikira kwakukulu lero, koma izi zitha kufewetsa mu 2023 chifukwa nkhawa zazachuma, kukwera kwa mitengo ndi kukwera kwamitengo zikukhudza kupanga zisankho, "anawonjezera Geerts.
Kumbali ina, a Douglas Quinby adapereka zomwe apeza pa kafukufuku wopangidwa ndi Arival pa apaulendo 10,000 ochokera padziko lonse lapansi omwe amasanthula zomwe zachitika: maulendo, zochitika, ndi zokopa. Quinby adawonetsa momwe alendo asinthira njira yawo yoyendera: magulu akulu omwe zaka zapitazo adachita nawo maulendo ophatikizika akukhala kutali kwambiri ndipo lero ndi magulu ang'onoang'ono omwe akufunafuna zokumana nazo zaumwini omwe ndi omwe akutsogolera gawoli.
Kupitiliza ndi zosintha, zomwezo zikuchitikanso ndi njira yoyendetsera kusungitsa, ndikuwonjezeka kwakukulu kwa kusungitsa komwe kumapangidwa kudzera pa mafoni am'manja komanso mphindi yomaliza. Komanso, tisaiwale wamng'ono. Malinga ndi Quinby, "58% ya apaulendo a Generation Z ndi zaka XNUMX amaika zofunikira kwambiri pazokumana nazo kuposa zinthu. Kuphatikiza apo, malo ochezera a pa Intaneti monga TikTok ndi Instagram ndi zida zawo zopezera malo ndikusankha malo amodzi ”.
M’lingaliro limeneli, Cristina Polo, wa ku Phocuswright, anagogomezera kufunika kopitirizabe kugwira ntchito kuti achoke paulendo ‘wopanda kukhudzana’ kupita ku ulendo ‘wopanda mikangano’; mwachitsanzo, kuyenda komwe kumapereka mwayi wosavuta. Polo inaperekanso zidziwitso za kusintha kwa anthu apaulendo a ku Ulaya: Alendo a ku Ulaya nthawi zambiri amakhudzidwa ndi kukhazikika, koma ndi ochepa kwambiri omwe ali okonzeka kulipira zambiri. Malinga ndi kafukufuku wa Lufthansa ndi Hopper, 73% ya apaulendo angalolere kulipira zambiri pazosankha zokhazikika, komabe, 1% yokha ya apaulendo adalipira.
TIS2022 yasonkhanitsa akatswiri oposa 6,000 ochokera ku gawo la zokopa alendo ku Seville, pamodzi ndi oposa 400 olankhula padziko lonse lapansi kuti afufuze njira zomwe zidzasonyeze tsogolo la mafakitale omwe ali oyendetsa zachuma ndi ntchito pachuma cha dziko. Kuphatikiza apo, makampani opitilira 150 owonetsa monga Accenture, Amadeus, CaixaBank, City Sightseeing Worldwide, The Data Appeal Company, EY, Mabrian, MasterCard, Telefónica Empresas, Convertix, Keytel, PastView ndi Turijobs adapereka mayankho awo aposachedwa mu Artificial Intellige, Cloud Intellige. , Cybersecurity, Big Data & Analytics, Marketing Automation, ukadaulo wosalumikizana ndi Predictive Analytics, pakati pa ena, gawo lazokopa alendo.
