Clickatell adawulula zotsatira za Lipoti lake laposachedwa la Chat Commerce Trends Report: Travel Edition, lomwe limavumbulutsa zidziwitso zatsopano za momwe ogula masiku ano amafunira kulumikizana ndikugula ndi mahotela, ndege ndi makampani obwereketsa magalimoto pamakambirano otumizirana mameseji am'manja. Kafukufukuyu, womwe udapereka mayankho kuchokera kwa anthu opitilira 1,000 aku US, adapeza 87% ya ogula amakonda kugwiritsa ntchito mameseji am'manja kuti alankhule ndi makampani apaulendo.

Kuti mumvetse mozama momwe ogula amalankhulirana ndi mtundu wapaulendo, kafukufuku watsopano wa Clickatell adapeza kuti anthu ambiri amafuna makasitomala awo komanso osavuta kumva kudzera muzokambirana, monga 92% ya omwe akutenga nawo mbali akufuna kugwiritsa ntchito mauthenga am'manja kuti alumikizane ndi mahotela, 89% angafune kugwiritsa ntchito mafoni. mauthenga okhudzana ndi ndege, ndipo 85% akufuna kugwiritsa ntchito mauthenga a m'manja kuti agwirizane ndi makampani obwereketsa magalimoto. Gen Z, Millennials ndi Gen X onse amaika mauthenga a m'manja ngati njira yawo yapamwamba yolankhulirana ndi makampani oyendayenda, kusonyeza kuti mibadwo yachinyamata ndi yomwe imakonda kwambiri kuyanjana ndi malonda kudzera pa mafoni.

Lipotilo likuwonetsanso kuti makampani oyendayenda akusowa kugwiritsa ntchito kwapadera kwazomwe zikuchitika pameseji yam'manja: malipiro. M'malo mwake, 73% ya ogula adawonetsa kuti sanagulepo kudzera pa ulalo wolipira wa SMS. Komabe, ndi 77% ya ogula akunena kuti ali okonzeka kugwiritsa ntchito ulalo wolipira m'manja ndi mtundu wapaulendo, pali mwayi waukulu wamakampani oyendetsa ndege, mahotela ndi makampani obwereketsa magalimoto kuti apititse patsogolo ulendo wawo ndikulola ogula kuti azisakatula, kugula ndi kutsatira mapulani ulendo onse pa mafoni awo. 81% ya ogula atha kugula kudzera pa ulalo wolipira ndi mtundu uliwonse wamakampani apaulendo, ndipo kusungitsa malo kuhotelo kuli pamwamba pamndandanda (58%).

Zotsatira zazikuluzikulu zowonjezera ndi izi:

• Ndege:

o 48% amafuna mauthenga a m'manja kuchokera ku makampani oyendayenda panthawi yosungitsa malo, ndipo 63% adanena mkati mwa maola 24.

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o 48% ya ogula angafune kusungitsa kubuka ndege ndi kampani yandege kudzera pa meseji yam'manja

• Mahotela:

o Ogula angakonde kugwiritsa ntchito mauthenga a pa foni yam'manja ndi mahotela (92%) poyerekeza ndi ndege (89%).

o Kwa mahotela, kulandira uthenga wa pa foni yam'manja woti chipinda chanu chakonzeka ndipo ogula amafuna kuti alowe msanga kapena mochedwa (58% amafuna chidziwitso chakuti chipinda chawo chakonzeka ndipo 41% akufuna kuuzidwa kuti akonze zipinda zawo) .

o Kusungitsa malo kuhotelo ndi kukweza zipinda ndizomwe amakonda kwambiri kugwiritsa ntchito ulalo wolipira pamacheza - 58% akufuna kusungitsa malo, 47% akufuna kukweza chipinda chawo.

• Magalimoto obwereketsa:

o 54% ya ogula akufuna kulandila uthenga pa tsiku la ulendo wawo wokhala ndi mfundo zofunika kwambiri zobwereketsa magalimoto, ndipo 50% ya ogula akufuna kulandira zidziwitso zakusintha kulikonse komaliza.

• Malipiro:

o 71% ya ogula asonyeza kuti ali okonzeka kugula ndi kampani yapaulendo kudzera pa ulalo wolipirira pokhapokha atacheza ndi kampani yamoyo kapena makina a bot.

• Ulendo wamba:

o 27% amakonda kutumizirana mameseji pafoni kuti azilankhulana ndi kampani yapaulendo (yapamwamba kwambiri kuposa gulu lililonse), pomwe 8% okha ndi amene amakonda kulankhulana ndi kampani yoyendera maulendo pa intaneti.

o 48% ya ogula angayembekezere kuti mauthenga a m'manja ayambe panthawi yosungitsa, 63% angayembekezere kuti mauthenga a m'manja ayambe maola 24 ulendo wawo usanachitike.

o 80% ya ogula amati ndikosavuta kugwiritsa ntchito desiki yoyendera kudzera pa meseji yam'manja poyerekeza ndi matchanelo ena.

o Ogwiritsa ntchito iPhone amakakamizika kugwiritsa ntchito mauthenga a m'manja ndi makampani apaulendo poyerekeza ndi ogwiritsa ntchito a Android.

"Pothandizira kulumikizana ndi kugula kwa makasitomala awo pamacheza, Clickatell yatsegula zitseko kuti zikhale zosavuta komanso makonda pamitundu yonse yoyenda," atero a Pieter de Villiers, CEO komanso woyambitsa nawo wa Clickatell. "Ziwerengerozi zikuwonetsa kuti pali mwayi woti mitundu yoyenda ipereke chithandizo kwa makasitomala awo mosavuta komanso mosavuta kudzera pa mameseji am'manja, omwe ogula amafuna ndikuwafuna. Mwina tsopano kuposa ndi kale lonse, kukhulupirika kwa ogula ndikosavuta ndipo mitundu yapaulendo iyenera kupindula chilichonse. ”