Tsiku la World Tourism Day 2018: Uthenga wochokera kwa Mlembi Wamkulu wa bungwe la Caribbean Tourism Organization

Hugh Riley, Mlembi Wamkulu wa Caribbean Tourism Organization, anapereka mawu otsatirawa pa chikondwerero cha World Tourism Day 2018, Lachitatu, September 27, 2018:

Bungwe la Caribbean Tourism Organisation (CTO), bungwe lolimbikitsa zokopa alendo mderali, likulumikizana ndi anthu padziko lonse lapansi lero pokondwerera Tsiku la World Tourism Day 2018 pansi pa mutu wakuti, 'Tourism and Digital Transformation'.

Kupita patsogolo kwa digito kwakhudza kwambiri komanso kusintha moyo wathu. Iwo akhudza momwe timaphunzirira, kusintha momwe timagwirira ntchito, ndi kusintha momwe chikhalidwe cha anthu chikugwirizanirana. Kusintha kwa khalidweli kudzapitirira; ndipo mubizinesi yoyendera ndi zokopa alendo omwe amazolowera adzalandira mphotho ya luso laukadaulo.

Monga momwe zimapezera ndalama zakunja ku Caribbean, zokopa alendo zimakhalabe moyo m'derali, zomwe zimathandizira magawo awiri mwa atatu azinthu zonse zapakhomo (GDP) nthawi zina. Kuti gawoli liyendetse kukula kosalekeza komanso kophatikizana mogwirizana ndi zolinga zachitukuko chokhazikika, tiyenera kufufuza bwino momwe chuma, chikhalidwe cha anthu ndi chilengedwe chikuyendera pa zamakono zamakono ndi zatsopano pa zopereka za zokopa alendo ku GDP.

CTO ikuyika zokopa alendo ku Caribbean kuti zipindule ndi matekinoloje omwe akubwera. Takambirana ndi atsogoleri ena otsogola ndipo tikulimbikitsa mabungwe aboma ndi abizinesi kuti achitepo kanthu pazatsopano za digito zomwe zasokoneza machitidwe azikhalidwe zamabizinesi. Ndi udindo wathu kwa mamembala athu kufufuza ndi kuwonetsa zida zatsopano ndi luso zomwe zimasintha momwe timayendera malonda ndi chitukuko cha zokopa alendo; ndipo tiyenera kutero pamlingo uliwonse.

Chimodzi mwa zitsanzo zabwino kwambiri ndi mndandanda wathu wamaphunziro a digito a e-workbook omwe ali ndi zida zomveka zomvera komanso zilankhulo zambiri, opangidwa kuti azilimbikitsa ndi kutsogolera kuphunzitsa za zokopa alendo m'masukulu aku Caribbean. Mwa zina zolinga za e-workbooks apangidwa kuti adziwitse ophunzira achichepere pakufunika kwa ntchito zokopa alendo ku Caribbean; kusonyeza kufunika kosunga malo athu kwa ife eni ndi kwa alendo athu; pemphani luso la ophunzira kuti apititse patsogolo ntchito zokopa alendo; ndikuwonetsa mipata yonse ya ntchito zokopa alendo zomwe zimapereka kwa anthu aku Caribbean.

Kenako pali Tourism Information Management System (TIMS), pulogalamu yapaintaneti yomwe idakhazikitsidwa ndi CTO mu 2015 kujambula, kusanthula ndikuwonetsa zambiri zokhudzana ndi zokopa alendo kuti apindule ndi mamembala athu. Chida ichi chimajambula zomwe zafika ndi zonyamuka kuchokera pamawu oyambira ndi otsika kudzera mu kachitidwe kakawunidwe kabizinesi komwe kamawonetsera detayo m'njira yowoneka bwino komanso yomveka bwino, kumathandizira kupereka malipoti owonjezera ndi zidziwitso zotheka kuchitapo kanthu.

Ndi kukhazikitsidwa kwathu kwa Visitor Intelligence Database for Analytics (VIDA) mu 2016, mayiko ena omwe ali mamembala a CTO adayamba kukulitsa phindu pakugulitsa kwawo ndi chida chagawo cha VIDA, pogwiritsa ntchito ma code a positi kuti awulule zambiri zamtundu wa alendo amderalo.

Kuphatikiza apo, CTO ikugwira ntchito limodzi ndi makampani opanga zinthu komanso osokoneza monga Airbnb, msika wapaintaneti womwe umalumikiza apaulendo ndi olandila alendo m'maiko opitilira 190. Pamodzi ndi Airbnb, CTO ikuthandiza akuluakulu oyendera zokopa alendo ku Caribbean ndi okhudzidwa kuti apeze phindu lachuma chogawana, makamaka kugawana nyumba. Ntchitoyi ikuphatikizapo kudziwitsa anthu ogwira nawo ntchito za ubwino wa njira zowunikira anzawo; kupereka kusanthula kwachuma kwa Airbnb; kupanga malangizo ndi malingaliro oti aganizire opanga malamulo aku Caribbean; kuwunika njira zopangira chuma chogawana kukhala chopindulitsa komwe tikupita tikugwira ntchito limodzi ndi magawo onse agawo la malo ogona; ndikuzindikira njira zogulitsira bwino ku Caribbean ngati dera.

Tikugwiranso ntchito ndi Bitt, kampani yaukadaulo yazachuma kuti ipange njira zogwiritsira ntchito ukadaulo wa blockchain ndi makina ogwiritsira ntchito mafoni kuti apindule nawo pantchito zokopa alendo ku Caribbean. Ntchitoyi ikuphatikiza kulimbikitsa kuphatikizidwa kwa mabizinesi ang'onoang'ono, ang'onoang'ono ndi apakatikati okopa alendo; kupereka njira zofulumira, zosavuta komanso zotetezeka kwa alendo ndi anthu ammudzi kuti akwaniritse zochitika zosiyanasiyana; ndi kuthandiza ogulitsa ndi opanga ndondomeko kuti apititse patsogolo kasamalidwe ka deta ndi kupanga zisankho.

Msonkhano wa CTO's State of Tourism Industry Conference (SOTIC) ku Paradise Island, Bahamas kuyambira 1-5 October, 2018, udzakhala ndi gawo lofunika kwambiri pa 'Modernizing Experience: Kugwiritsa Ntchito Zamakono Kupititsa patsogolo Zochitika Zamlendo'. Kukambitsiranaku kudzakhudzanso ntchito zambiri kuchokera kuukadaulo wamakasitomala ochereza alendo, mpaka momwe atsogoleri amabizinesi akugwiritsira ntchito zida zamafoni ndi zenizeni zenizeni kuti asiyanitse mtundu wawo.

M'miyezi ikubwerayi CTO ipitiliza kupanga ndondomeko yomwe imalimbikitsa ndi kuthandiza mayiko omwe ali mamembala kuti apange ntchito zokopa alendo zomwe zimayendetsedwa ndi digito kudzera muzamalonda ndi zatsopano. Ndichikhulupiriro chathu cholimba kuti kasamalidwe kabwino ka zinthu kudzapatsa mphamvu madera athu ndikuthandiza kumanga gawo lophatikizana ndi zokopa alendo.

Ntchito zokopa alendo ziyenera kubweretsa phindu kwa anthu onse amdera lathu. Ukadaulo wapa digito womwe ukubwera umapereka zida zatsopano zingapo zomwe zitha kuthana ndi zovuta zomwe mayiko athu onse ali mamembala, kukulitsa phindu ndikubweretsa kusintha kwabwino kwa omwe akuchita nawo zomwe zingathandize kuti moyo ukhale wabwino kwa anthu onse aku Caribbean.