Uganda Tourism Board yakhazikitsa Pearl 6 ya Africa Tourism Expo

1. POATE ndi chiwonetsero chazokopa chomwe chimakonzedwa pachaka ndi Uganda Tourism Board.
2. Kukhazikitsidwa kwa POATE 2021 kuchitika kuyambira Epulo 23-25, 2021 kuli ndi mutu wankhani: "Kuyambitsanso Ntchito Zokopa alendo ku Zachuma."
3. Lingaliro loti lipitirire silinakhudzidwe ndi zovuta zapadera zomwe COVID-19 idachita, komanso chifukwa cha UTB kufuna kugwiritsa ntchito intaneti kuti ibweretse anthu ambiri momwe angathere.

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Pakati pa chiyembekezo komanso kuwala kwa chiyembekezo chotsitsimutsa gawo la zokopa alendo, Uganda Tourism Board (UTB) idakhazikitsa mwalamulo 6 Pearl of Africa Tourism Expo (POATE 2021) pa Marichi 10, 2021. Unali mwayi woyamba kuonera alendo ku Uganda ngati Adatsimikiza Sandra Natukunda, Senior Public Relations Officer wa UTB.

POATE ndi chiwonetsero chazokopa chomwe chimakonzedwa pachaka ndi Uganda Tourism Board. Imabweretsa pamodzi oyendetsa maulendo apakhomo, am'madera, komanso akunja, oyendetsa maulendo, mabungwe opita kumalo, ndi osewera osiyanasiyana mu ntchito zokopa alendo kuti alumikizane ndikuwongolera bizinesi yokopa alendo.

Kukhazikitsidwa kwa POATE 2021, komwe kudzachitike kuyambira Epulo 23-25, 2021 pamutu wankhani: "Kuyambitsanso Ntchito Zokopa Kwachitukuko cha Zigawo Zachigawo" kumabwera pakuchepetsa pakukula kwamilandu ya COVID-19 monga momwe milingo 350 miliyoni ya Katemera wa COVID-19 akuperekedwa padziko lonse lapansi, malinga ndi World Health Organisation.

Lilly Ajarova, Mtsogoleri wa UTB Lingaliro loti lipitirire silinangodziwitsidwa komanso kutengera zovuta zapadera zomwe COVID-19 idakumana nazo komanso zovuta zomwe zidagwirizana, komanso chifukwa cha UTB kufuna kugwiritsa ntchito intaneti kuti abweretse anthu ambiri momwe angathere.

"Takhazikitsa malo apadera oti azithandizira pamisonkhano ya m'modzi m'modzi, magawo othamangitsa mwachangu, komanso magawo amisonkhano azokopa alendo apakhomo, am'madera, komanso akunja," adatero.

Pulatifomu yake ili ndi kuthekera kwapadera monga:

• Zotsatsa Pamakalata: Izi zikufanana ndi ziwonetsero zomwe zimakhalapo pomwe owonetsa adzakwanitsa kuwonetsa zomwe akugulitsa ndi ntchito zawo munjira zosiyanasiyana zamavidiyo kuphatikiza makanema, maulalo a webusayiti, ndi timabuku ta e-brosha. Kuti azitha kusaka mosavuta komanso kupeza ndalama, owonetsa amatha kulemba mndandanda wazogulitsa zawo ndi magulu azithandizo. 
• Misonkhano ya 1-On-1: Misonkhano yomwe imagwira ntchito papulatifomu idzangokhala yogula, atolankhani, ndi owonetsa okha ndipo imalola ophunzira kuti azilumikizana ndi akatswiri azamalonda oyenda ndi mphamvu yogula mwachindunji. Ophunzira atha kupanga nawo mawonekedwe awo, ndikuwonjezera zinthu ndi zigawo zomwe akufuna kugula kuchokera. Izi zipangitsa kuti owonetsa ziwonetsero ndi ena onse atenge nawo mbali kuti apeze mwachangu maimidwe omwe angakwaniritse zosowa zawo.
• Mbadwo Wotsogolera: Pulatifomu iyi imalola ophunzira kuti azikonzekera patali misonkhano yamavidiyo yamphindi makumi atatu ndi kulumikizana ndi akatswiri pamakampani. Njirayi imaperekanso magwiridwe antchito angapo, monga kusinthana makhadi, kupanga mapulani, ndi zina zambiri. 
• Misonkhano Yosankha: Ophunzira nawo azikhala ndi magawo osiyanasiyana amoyo, zokambirana, ndi ma forum ochokera kwa akatswiri amakampani omwe angasankhe. Mitu yambiri yochokera kwa akatswiri m'malo ofunikira monga mahotela, maulendo apandege, kupirira, kukhazikika, ndikuchira mdziko la COVID-19 pambuyo pake zonse zafotokozedwa.

Ophunzira nawo POATE 2021 idzafufuzidwa pogwiritsa ntchito njira zomwe zakonzedwa ndi komiti yoyang'anira dziko lonse kuti zitsimikizire kuti ali oyenera kuwonetsa komwe akupita ku Uganda.

Ogula ndi owonetsa omwe adzaonetsedwe adzachotsedwa m'misika yayikulu yomwe ikupezeka ku East Africa (Kenya, Tanzania, Rwanda), Africa yonse (Egypt, Nigeria, South Africa), ndi misika yapadziko lonse (North America, UK , ndi Ireland, komanso mayiko olankhula Chijeremani, Japan, Gulf states, ndi China kuphatikiza misika yatsopano - France, Belgium, ndi Netherlands).

M'masiku akudzawa, UTB ithandizanso makampaniwa momwe angagwiritsire ntchito mwayi wopezeka ndi POATE 2021. 

“Kumanga pa kupambana kwa POATE 2020 komwe tidalembetsa chiwonetsero cha 138% mwa owonetsa, kuyambira owonetsa 63 mu 2018 mpaka owonetsa 150 mu 2020, ndikugwiritsa ntchito mphamvu zapaintaneti, nthawi ino tikuyembekeza kukopa owonetsa oposa 200, "adapitiliza.

Pamene tikukonzekera kuchira pang'onopang'ono kwa gawo lazokopa alendo mchigawochi, tikukhulupirira kuti POATE 2021 ipereka zotsatirazi:

• Kudziwitsa Kowonjezera Kwawo: POATE 2021 ikuthandizira alendo ogulitsa ndi owonetsa kuti adzawonetse ndikupeza zambiri zaposachedwa pazogulitsa zokopa alendo kuchokera ku Uganda ndi padziko lonse lapansi.
• Zowonjezera kudziwa kwazogulitsa: Chowonetserochi chithandizira ogulitsa zinthu zokopa alendo kuyesa kuyesa kuvomereza kwa zinthuzi pamsika wa COVID-19 ku Uganda.
• Kugawidwa Kwantchito Yokopa alendo: POATE 2021 ithandiza omwe amagulitsa zokopa alendo kuti azitha kulumikizana ndi omwe amapereka ndi omwe amagawa nawo mndandanda wamitengo kuti akhazikitse ubale wofunikira pakukhazikika kwamabizinesi.

- Mabizinesi Atsopano ndi Kupititsa Patsogolo Makampani Abwino: Pakati pa POATE 2021, omwe amapereka chithandizo chokhudzana ndi zokopa alendo atseka ndikulemba mapangano azamalonda polemba maulendo pomwepo. Chiwerengero cha ROI cha UGX 12.2 biliyoni chikuyembekezeka mzaka zotsatira zachuma.

- Kumanga Ubwenzi; POATE 2021 ipereka mwayi wogwiritsa ntchito intaneti ndi omwe akutenga nawo gawo pazokopa; iperekanso nsanja yothandiza kwa omwe akutenga nawo mbali kuti athe kuwona kusinthana kwa mgwirizano ndi zochitika.

Polankhula pamwambowu, Hon. A Daudi Migereko, Wapampando wa 4 Board of Directors a UTB, awonetsa chidaliro pa nthawi ya POATE 2021: "Mwambiri, titha kunena kuti palibe nthawi yabwino yopereka uthenga wopatsa chiyembekezo ku gawo lazokopa alendo; uthengawo ukunena zakuchira, kumanganso, kulumikizanso, ndi kuyambiranso ntchito zokopa alendo ku Uganda. ”

Hon. A Godfrey Ssuubi Kiwanda, Minister of State for Tourism, Wildlife, and Antiquities in the Uganda's Cabinet, adanenanso zakufunika kwa mabungwe wamba pakuyamba ntchito zokopa alendo ku Uganda:

“M'banja, tikudziwa kuti mabungwe aboma akuyambiranso kutsatira zomwe zakhala zatsopano, ndipo tikudziwa kuti sizinali zophweka ndipo sizivuta posachedwa; koma inde, pali kuunika kumapeto kwa ngalandeyo ndipo monga Boma, takhala tikugwiranso ntchito yathu yakunyumba polemba zinthu, kufunafuna chuma, ndikukonzekera njira yobwererera yothandizira UTB pakuyambiranso. ”

Malinga ndi Bank of Uganda Monetary Policy Report ya February, chuma cha Uganda chikuyembekezeka kukula pakati pa 3% - 3.5% chaka chino chachuma.

UTB ili ndi chiyembekezo kuti katemera wapadziko lonse lapansi ayambitsa kuyambiranso kwa alendo ochokera kumayiko ena kulowa mdziko muno. Malinga ndi World Tourism Organisation (UNWTO), ntchito yokopa alendo ikuchira, pomwe 2021 ikuyembekezeka kukhala yabwino kuposa 2020 komanso kubweza komwe kukuyembekezeka mu 2022.

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