NEW YORK, NY - Oyang'anira makampani oyendayenda omwe akuimira Best Western International, Southwest Airlines, ndi MasterCard Worldwide posachedwapa anasonkhana pamsonkhano wachitatu wapachaka wa Business Travel Summit kuti akambirane za kugwa kwachuma paulendo wamalonda. Zozungulira, motsogozedwa ndi katswiri woyendera mabizinesi Chris McGinnis, adaperekanso malangizo kwa makampani ndi omwe akuyenda pabizinesi kuti azilamulira pazachuma chotsika.
Malinga ndi a Dorothy Dowling, wachiwiri kwa purezidenti wamkulu pazamalonda ndi malonda ku Best Western, ngakhale apaulendo abizinesi akugwiritsa ntchito njira zingapo zowongolera ndalama ndikuchepetsa ndalama, akusankha maulendo afupikitsa m'malo moletsa kuyenda kudutsa. Kuphatikiza apo, makampani ochulukirapo akuyang'ana ku hotelo zapakati pamisika kuti aziyendera makampani kuti achepetse ndalama, pomwe maunyolo kuphatikiza Best Western amaphatikiza mitengo yonse.
"Oyenda mabizinesi omwe adanyongedwa ndikunyowa m'mahotela apamwamba komanso apamwamba kuti apeze zinthu monga intaneti, chakudya cham'mawa, ndi malo oimika magalimoto tsopano akubwera pakhomo lathu kuposa kale," adatero Dowling. "Izi zimapatsa Best Western kukhala bwino ndi oyang'anira maulendo amakampani komanso anthu apaulendo omwe akufuna kuchepetsa ndalama mwankhanza momwe angathere."
MABWENZI OTHANDIZA KUPITA MABIzinesi
Otsatsa malonda akugwiritsa ntchito kuchepa kwachuma kuti akulitse maubwenzi a bizinesi ndi mabizinesi poyesa kupereka ntchito zatsopano zowonjezera kwa makasitomala awo. Southwest Airlines ndi Best Western posachedwa adalengeza mgwirizano womwe umapatsa mamembala a Best Western Reward mwayi wopeza ma Kirediti a Rapid Reward pa hotelo iliyonse yoyenerera.
"Mgwirizano wathu ndi Best Western umabwera pa nthawi yabwino kwa apaulendo ofunitsitsa kuwononga ndalama akadali panjira yoti asunge ubale ndi makasitomala awo," atero a Linda Rutherford, wachiwiri kwa purezidenti wa zolumikizirana ndi njira zofikira ku Southwest Airlines.
ZIDA ZOYENERA NTCHITO
Rutherford anati Southwest a kampani kusungitsa chida SWABIZ akupitiriza kukopa oyenda malonda. SWABIZ imapatsa makasitomala zida zosiyanasiyana zomwe zimathandizira ankhondo apamsewu kukonzekera bwino, kulemba mabuku, ndikugula maulendo abizinesi.
George Zilvetti, wachiwiri kwa purezidenti, co-brand development for MasterCard Worldwide, adati ngakhale chuma chofooka chapangitsa kuti anthu ochepa aziwona maulendo azamalonda ngati zochitika zodzaza ndi zinthu, njira zingapo zosavuta zitha kuchitidwa kuti muchepetse zovuta.
"Oyenda mabizinesi ang'onoang'ono amatha kuchepetsa ndalama ndikulandila zinthu monga kukweza magalimoto obwereketsa komanso kubweza ndalama zogulira, ndikuchotsanso ndalama zina zamatumba omwe ndege zina zakhazikitsa," adatero. Ena mwa makhadiwa amaperekanso luso laukadaulo, lomwe limathandizira kasamalidwe ka ndalama, motero zimapatsa oyang'anira maulendo kuti aziwongolera bwino ndalama za antchito awo.
ZINTHU ZOKHULUPIRIKA
Mochulukirachulukira, apaulendo abizinesi akutenga mwayi pamapulogalamu okhulupilika ndi maubwino ogwirizana nawo, zomwe zimawalola kuyenda maulendo abizinesi omwe mwina akanathetsedwa. Best Western yatsata ziwerengero zowomboledwa m'miyezi ingapo yapitayo, ndi kuwonjezeka kwa 23 peresenti pachaka mu 2008. Mphotho yaulere ya usiku kuwombola idalumphira kufika pa 36 peresenti chaka ndi chaka mu December 2008 ndi January 2009. yekha.
Makampani akupitilizabe kugwira ntchito molimbika kuti apatse oyenda bizinesi mosavuta komanso mphotho zambiri akakhala panjira. Mwachitsanzo, Southwest Airlines inayambitsa Dining ya Rapid Reward Dining, yomwe imapatsa oyenda bizinesi njira zambiri zopezera ndi kugwiritsa ntchito ngongole akamawuluka kumwera chakumadzulo. Ndegeyo posachedwa idawonjezera kukulitsa pulogalamu yake yokhulupirika, kulola mamembala ake kuti alandire ndalama akamadya m'malesitilanti opitilira 9,000, mabala, ndi makalabu ku North America.
