Pamsonkhano wogulitsidwa wa Analyst Forum, wokonzedwa ndi PhoCusWright ndipo unachitikira pa September 10 ku Grand Hyatt ku New York City, nthano zisanu ndi imodzi zamakampani oyendayenda pa intaneti zidatsutsidwa.
Nkhani Yopeka Paintaneti Yopeka #1: Chiwerengero cha ogula pa intaneti ku US chikuchepa. Ndipotu, chiwerengerochi chikuchulukirachulukira, monga momwe zalembedwera mu PhoCusWright Consumer Travel Trends Tenth Edition posachedwapa lofalitsidwa ndi kampani yofufuza za maulendo a PhoCusWright Inc. ulendo wa pandege ndikukhala ku hotelo kaamba ka mpumulo mchaka chatha, ndikugwiritsa ntchito intaneti m'masiku 2007 apitawa) adagula maulendo apaintaneti, poyerekeza ndi 70 peresenti mu 30.
Kuphatikiza pa malingaliro olakwika akuti ogula pa intaneti akuchepa, PhoCusWright Analyst Forum idakonza nthano zina zisanu zapaulendo pa intaneti:
Nthano Yamakampani Oyenda Paintaneti #2. Ogula pa intaneti ochulukirachulukira amagwiritsa ntchito masamba ogulitsa kuposa mabungwe apaulendo apa intaneti. Ngakhale kuti chikhulupilirochi chikufalikira m'makampani oyendayenda, sizowona, malinga ndi PhoCusWright. Pankhani ya kutchuka, mabungwe oyenda pa intaneti akubwereranso (gwero: PhoCusWright's Consumer Travel Trends Survey Tenth Edition (CTTS10).
Nthano Yamakampani Oyenda Paintaneti #3. Mabungwe oyendera maulendo ayambanso kuyambiranso pamene apaulendo akubwerera ku njira zogulira zachikhalidwe. Sichoncho. Zoona zake, ngakhale ambiri omwe kale anali ogula osagwiritsa ntchito intaneti akusamukira pa intaneti kukagula ndi kukagula, malinga ndi CTTS10.
Nthano Yamakampani Oyenda Paintaneti #4. M'badwo wotsatira wa apaulendo umakonda kuchita chilichonse pa intaneti. Chowonadi ndichakuti, zosakwana theka la zomwe azaka za 18-28 amagwiritsa ntchito paulendo amathera pa intaneti, malinga ndi lipoti la The NEXTgen Traveler™, lofalitsidwa ndi PhoCusWright ndi Y mgwirizano.
Nthano Yamakampani Oyenda Paintaneti #5. Malo ochezera a pa Intaneti ndi ndemanga za maulendo ali ndi chikoka chachikulu pakupanga zisankho zapaulendo. Lipoti la NEXTgen Traveler ™ limasonyeza kuti ngakhale malo ochezera a pa Intaneti ali ponseponse, malo ochezera a pa Intaneti ndi mabungwe oyenda pa intaneti amakondedwa ndi pafupifupi theka la oyenda m'badwo wotsatira panthawi yogula.
Nthano Yamakampani Oyenda Paintaneti #6. Misika yoyenda pa intaneti imafunikira kirediti kadi komanso kulowa kwa intaneti kuti apambane. Mapangidwe ndi zikhumbo za msika wapaulendo ndizofunikira kwambiri kuposa zomangamanga. Chitsanzo chake ndi cha India, womwe ndi umodzi mwamisika yapaintaneti yachangu kwambiri masiku ano, komwe pafupifupi 98 peresenti ya anthu aku India sagwiritsa ntchito makhadi a ngongole kapena kugwiritsa ntchito intaneti.
PhoCusWright's Analyst Forum ipitilira kuchitika kotala kotala ku New York City yokhala ndi kafukufuku ndi kusanthula pamitu yosiyanasiyana yoyendera, zokopa alendo komanso kuchereza alendo. Chochitika chomwe chachitika posachedwapa chinapatsa opezekapo chidziwitso chomveka bwino cha msika wapaulendo wapaintaneti, kupereka zowona, ziwerengero ndi zidziwitso zakukonzekera bwino ndi kupanga zisankho, makamaka pomwe opezekapo akupeza kuti ali pakukonzekera bajeti ya 2009.
"Palibe amene akufuna kupanga zolakwika pogwiritsa ntchito zidziwitso zoyipa," atero a Lorraine Sileo, wachiwiri kwa purezidenti, kafukufuku wa PhoCusWright. "Kudzera mu Forum ya Analyst iyi, tidatha kuphunzitsa omwe adapezekapo za nthano zapaulendo pa intaneti komanso zenizeni zamachitidwe ogula komanso kujambula chithunzi cha malo atsopanowa kuti athe kuwunika bwino omwe ali nawo panjira, monga mabungwe apaulendo."
ZOMWE MUNGACHITE PA NKHANIYI:
- In 2007, approximately 70 percent of online travelers (that is, adults who have taken a commercial air trip and stayed at a hotel for leisure in the past year, and used the Internet in the past 30 days) bought travel online, compared to 63 percent in 2006.
- “Through this Analyst Forum, we were able to educate attendees about online travel myths and the realities in consumer behavior and to paint a picture of the new distribution landscape so that they can better assess their channel partners, such as travel agencies.
- In fact, that number is on the rise, as documented in The PhoCusWright Consumer Travel Trends Tenth Edition recently published by the travel industry research firm PhoCusWright Inc.
