UNWTO ndipo Google imakhala ndi pulogalamu yoyamba yolimbikitsa zokopa alendo ku sub-Saharan Africa

The Covid 19 Mavutowa akhudza kwambiri zokopa alendo, gawo lomwe limapereka ntchito mamiliyoni padziko lonse lapansi. Ngakhale palibe amene anganene motsimikiza kuti ntchito zokopa alendo zidzabwerere liti, anthu ayambanso kulota za kuthawa kaya pafupi ndi kwawo kapena malo akutali. Anthu ochulukirachulukira amapita pa intaneti kukafufuza komwe angayendere komanso nthawi yomwe angayendere, kupititsa patsogolo ntchito zapaulendo kukhala njira yodziwira zochitika zokopa alendo zatsopano.

Ndicho chifukwa chake United Nations World Tourism Organisation (UNWTO) ndi Google agwirizana nawo pa intaneti Kuthamangitsa Program ya UNWTO Atumiki a zokopa alendo m'mayiko omwe ali mamembala, mabungwe apamwamba oyendayenda ndi mabungwe okopa alendo kuti apititse patsogolo luso lamakono ndi kusintha kwa digito.

Lero, tsiku la World Tourism Day lisanachitike, tidakhala ndi tsiku lathu loyamba UNWTO & Google Tourism Acceleration Programme imayang'ana kwambiri zanzeru zochokera ku South Africa, Kenya ndi Nigeria. Tourism ndiye msana wa chuma chambiri padziko lonse lapansi. Monga deta kuchokera UNWTO ziwonetsero, zokopa alendo zimayimira 9% ya malonda apadziko lonse ku Africa ndi ntchito imodzi mwa 1 mwachindunji komanso mwanjira ina. Kuphatikiza apo, gawoli limapangitsa kukula kwachuma, popeza azimayi amapanga 10% ya ogwira ntchito.

"UNWTO yadzipereka kuthandiza Africa kuti ikule bwino, "adatero Natalia Bayona, UNWTO Director of Innovation, Digital Transformation and Investments. "Ndi mfundo zoyenera, maphunziro ndi kasamalidwe kameneka, luso lamakono ndi zamakono zili ndi mwayi wopititsa patsogolo ntchito zatsopano ndi zabwinoko komanso mwayi wamabizinesi okopa alendo ku Africa ndikupititsa patsogolo umoyo wabwino ndi chitukuko cha dera".

Africa ili ndi 30% ya anthu padziko lapansi, ndikuwonjeza chaka chilichonse mamiliyoni mazana ambiri ogwiritsa ntchito pa intaneti. Google ndi mnzake wodalirika ku Africa kuti apeze zidziwitso zofunikira komanso zodalirika, ndipo Search ndi amodzi mwa malo omwe amapita kukafufuza ndikusungitsa maulendo.

“Tabwera kudzathandiza gawo lazokopa alendo kutuluka pamavuto omwe sanachitikepo ndikuti akhale olimba. Malingaliro athu ndi zida zathu zapaulendo zingathandize oyang'anira ntchito zokopa alendo kuzindikira ndikumvetsetsa zopinga ndi madalaivala kuti azichezera malo opita kukakonzekera zokopa alendo. " atero a Doron Avni, Mtsogoleri wa Google wa Government Affairs ndi Public Policy pa Msika Wotsogola.

South Africa

Zambiri za Google Search zikuwonetsa zizindikilo zolimbikitsa zakusangalatsidwa ndi zokopa alendo m'derali:

Kuyenda ndi Province

Kenya

Mafunso atatu apamwamba omwe ogwiritsa ntchito adafunsa Google padziko lonse lapansi okhudzana ndi maulendo omwe adachitika mu Julayi ndi "Titha kuyendanso liti," "maulendo apadziko lonse lapansi ayambiranso liti," komanso "tidzakhalanso otetezeka kuyendanso." pomwe mafunso apamwamba mu Ogasiti anali okhudzana ndi malo komanso nthawi yomwe tingayende "pompano". M'malo mwake, 45% ya mafunso 100 apamwamba okhudzana ndiulendo amayang'ana kwambiri momwe COVID-19 imakhudzira, kufunika koyenda mwachangu komanso chitetezo chapaulendo.

Kufunsira Kwamaulendo ndi Madera

_{Source: Zosaka zamkati mwa Google zosaka 2018 - Ogasiti 2020}

Popeza Nigeria yalengeza zakubwezeretsanso malire ake paulendo wapadziko lonse pa Ogasiti 29, chidwi chofuna kuyenda chakula.

_{Source: Google trends data 2018 - Ogasiti 2020}

Kutsika uku kumapereka mwayi wapadera woganizira za ntchito zokopa alendo, kupanga zatsopano ndikupititsa patsogolo kusintha kwa digito kwa gawoli kuti lithe kukhazikitsa maziko a chitukuko chokhazikika mtsogolo.