Kusindikiza kwa 2018 kwa World Travel Market (WTM) kudzawona World Tourism Organisation (UNWTO) pitilizani kuyang'ana kwake pakuyika ndalama pazatsopano komanso kupita patsogolo kwa digito kwa gawo lazokopa alendo lomwe lingapereke mwayi kwa onse. UNWTO adzachita nawo Msonkhano wa Utumiki ndikukhazikitsa pepala loyera pa ubale pakati pa nyimbo ndi zokopa alendo ku UK tourism trade fair pa 6-7 November 2018.
Kutsatira chikondwerero chovomerezeka cha World Tourism Day 2018 (27 September) ku Budapest, Hungary pansi pa mutu wa 'Tourism and Digital Transformation', ndi 'Tourism Tech Adventure: Big Data Solutions' forum yomwe inachitikira ku Manama, Bahrain pa 1 November, UNWTO adzachititsa chaka chino UNWTO/WTM Summit Minister pa 6 November pa mutu wakuti 'Investment in Tourism Technology'.
Msonkhanowu upitiliza kukambirana pazatsopano komanso kusintha kwa digito, a UNWTO cholinga choyambirira chopangidwa kuti chipatse zokopa alendo kutchuka kwake koyenera pazambiri zamakono. Idzatulutsa mawonekedwe atsopano osokonekera, okhudza atsogoleri azigawo zapadera kwa nthawi yoyamba. Gulu la osunga ndalama lidzakambirana za momwe angagwiritsire ntchito ukadaulo wokopa alendo, ndikutsatiridwa ndi gawo la nduna zomwe chaka chino zilumikizane ndi mabungwe aboma ndi mabungwe azinsinsi kuti akhazikitse ndondomeko yowonetsetsa kuti kusintha kwa digito kumathandizira kuphatikizidwa, kukhazikika komanso kupikisana.
Mapanelo onsewa aziyang'aniridwa ndi mtolankhani wamkulu wapadziko lonse wa CNN Richard Quest, nangula wa Quest Means Business, ndikuyang'ana pakupanga malingaliro ndi mayanjano omwe angalimbikitse ndalama. Kupanga zinthu zatsopano, kupanga zisankho motsogozedwa ndi data, kuyika chizindikiro cha digito, ndi udindo wa boma ndi mfundo pakuwongolera zokopa alendo mwanzeru ndi zina mwamitu yomwe ikuyenera kuyankhidwa.
UNWTO, Procolombia ndi Sound Diplomacy akuyambitsa lipoti loyamba loperekedwa ku nyimbo ndi zokopa alendo
UNWTOKukhalapo kwa WTM kudzaphatikizanso kukhazikitsidwa kwa pepala loyera latsopano, lopangidwa mogwirizana ndi Procolombia ndi Sound Diplomacy, kufufuza udindo wa nyimbo pa chitukuko cha zokopa alendo, malonda ndi zochitika, komanso phindu lachuma la mgwirizano wa nyimbo ndi zokopa alendo. Kukhazikitsidwa kwa 'Music is the New Gastronomy' pa 6 Novembala kudzatsagana ndi gulu lomwe likuwona phindu la zokopa alendo mozama.
