Pang'ono ndi pang'ono, dziko la Zimbabwe likubwereranso ku mayiko ena ndikulimbikitsa zokopa alendo, makamaka ku Victoria Falls. Maboma a US, Japan, ndi Germany mwezi uno achotsa machenjezo oyenda ku Zimbabwe, ndipo maiko ena akuyembekezeka kutsata izi, watero woimira kampeni yotsatsa komwe akupita GoToVictoriaFalls.com. Kazembe wa dziko la Germany ku Zimbabwe, Albrecht Cronze, wati momwe zinthu zilili mdziko la Zimbabwe sizikuyenerezanso machenjezo oyendera.
Kazembe wa Australia ku Harare alimbikitsa kwawo dipatimenti yowona zakunja ndi malonda (DFAT) ku Canberra kuti Victoria Falls ichotsedwe pamalangizo ake oyenda motsutsana ndi Zimbabwe, ndipo akuyembekeza kuti nawonso achotsa chenjezo lonse laulendo.
Ross Kennedy, mneneri wa GoToVictoriaFalls.com adati izi zidachitika, Victoria Falls "iyamba kutengera zofuna za UK, EU, ndi misika ina," zomwe zikulepheretsa kupita ku Zimbabwe. Ananenanso kuti mathithi a Victoria Falls akuyembekezeka kukwera kumapeto kwa chaka.
"Ngakhale zikuwonekeratu kuti mavuto azachuma padziko lonse lapansi asokoneza kwambiri ntchito zokopa alendo m'madera, motero, awononga anthu ofika ku Victoria Falls pakati pa Novembara 2008 ndi Marichi chaka chino, zikuwonekeratu kuti pakati pa Epulo ndi kumapeto kwa chaka, kusungitsa malo opita patsogolo kuli. pa chiwonjezeko, ndipo tili ndi chikhulupiriro kuti 2009 idzatha bwino.”
GoToVictoriaFalls.com, mgwirizano wa makampani akuluakulu ku Victoria Falls, idakhazikitsidwa ku Indaba 2006, ndipo yachita bwino kwambiri kusunga Victoria Falls, imodzi mwa malo asanu ndi awiri odabwitsa a dziko lapansi pamapu oyendera alendo. Njira yake imagwiritsa ntchito kuphatikiza kolimba kwa media zatsopano ndi malonda achikhalidwe komanso njira za PR.
“Kampeniyi yathandiza kwambiri kukonza chithunzithunzi cha malowa ndipo tsopano anthu akuona ngati njira yachibadwa yotumizira chilichonse chokhudza Victoria Falls.”
Kampeniyi idatsimikizira kuti Victoria Falls ndi malo otetezeka komanso otsogola, okhala ndi magawo ambiri omwe amapitako ambiri, kuyambira 5-nyenyezi mpaka yapamwamba. Kampeniyi yathandizanso kuti anthu adziwe zambiri zokhudza matenda a kolera ku Victoria Falls kwa nthawi yayitali.
GoToVictoriaFalls.com idachita bwino kwambiri pothandizira kukweza anthu okhala ku Victoria Falls, kotero kuti panalibe chifukwa chosinthira kampeni yomwe mfundo zake "zowonetsera misika yathu kuchowonadi, kuphunzitsidwa kosalekeza zamalonda, komanso kulumikizana mosalekeza ndi malonda oyendayenda ndi atolankhani komanso pakati pa mamembala. "
Kupitilira apo, a Kennedy adati mgwirizano pakati pa mamembala, luso lamunthu payekha, ndi mgwirizano wanzeru kuti akhazikitse phukusi lopikisana pamsika wapadziko lonse lapansi ziwonetsetsa kukula kwa mabizinesi ku Victoria Falls. "Makampani amayenera kupanga ndikupanga zisankho zomwe akuyenera kuti apulumuke nthawi zovuta zino."
Kale kale ndege zingapo, mahotela, malo ogona, malo oyendera alendo, ndi ogwira ntchito pansi anali akugwirizana kuti apereke zotsatsa zomwe kukhudzidwa kwake pamisika yam'madera ndi yakunja kunali kale.
Monga gulu, GoToVictoriaFalls idzagwira ntchito yosunga miyezo ya katundu wa Victoria Falls, kuphatikizapo chilengedwe, zomera ndi zinyama, ntchito ndi zothandizira, adatero a Kennedy. "Tiyenera kukumbatirana kuti tidziwe zomwe zikuchitika kutizungulira ndikugwirira ntchito yabwinoko. GoToVictoriaFalls ipitilirabe ndi mphamvu zatsopano, mamembala atsopano, komanso malingaliro opanga injiniya Victoria Falls ngati imodzi mwamalo ofunikira kwambiri mu Africa.
