Kugwa uku, Dipatimenti Yoona za U.S. Virgin Islands (USVI) ikuyambitsa kampeni yolimba mtima, yatsopano yotsatsa yomwe imaphatikizapo tagline yodziwika bwino, kampeni yochezera anthu komanso kukhazikitsidwanso kwa tsamba lake.
Poyang'ana paulendo wachikhalidwe ku US Territory osati zokopa alendo wamba, kampeni ikuwonetsa tag: "Naturally in Rhythm" limodzi ndi kampeni yotsatsa, zikwangwani m'misewu yayikulu, tsamba loganiziridwanso, zopatsa pa intaneti, zochitika zapamunthu. , ndi pulogalamu ya social media influencer.
"Kampeni yathu yatsopano ikufuna kupitiliza kulimbikitsa kukula kwathu pomwe tikupitilira mliriwu," atero Commissioner wa USVI Tourism a Joseph Boschulte. "Molingana, ndife otsogolera pakubwezeretsa zokopa alendo padziko lonse lapansi komanso ku Caribbean. Tikufuna kukumbutsa alendo kuti atha kubweranso kuti athawe zovuta za moyo wamtawuni ndikuyitanitsa obwera kumene kuti ayerekeze kulawa zakudya zathu zapadera, atagona m'mphepete mwa nyanja, kusambira m'madzi athu abwino, ndikuwona misewu yathu yakale yamiyala komanso malo osungirako zachilengedwe otetezedwa. . Chizindikiro chathu chatsopano komanso tagline, 'Naturally in Rhythm, "ndi kuitana anthu apaulendo omwe akufunafuna zenizeni kuti abwere kudzalumikizana ndi anthu athu ndi malo athu."
Ntchito yotsatsa malonda ikhoza kufotokozedwa ngati National Geographic ikukumana ndi Vibe ndi kukongola pang'ono kuponyedwa mkati. Imayang'ana nyenyezi zenizeni za St. Croix, St. John ndi St. Thomas: Anthu. Zithunzi ndi nyimbo zidzayitanira alendo kuti agwiritse ntchito mphamvu zawo zisanu - kuona, kumva, kulawa, kumverera ndi kununkhiza - poyang'ana zilumbazi. Kampeniyo imaphatikizapo kanema wamasekondi 30 omwe angopangidwa kumene owonetsa mamvekedwe atsopano ndi mitu yamalingaliro amtunduwo.
"Ntchito yathu yotsatsa zokopa alendo idapangidwa kuti ilimbikitse alendo kuti achite "mwachirengedwe" ndi zikhalidwe zosiyanasiyana za zilumbazi ndi zodabwitsa zachilengedwe," adatero Boschulte. "Imalankhula ndi apaulendo omwe akufunafuna zochitika zenizeni za ku Caribbean zomwe zimakhala ndi chakudya, cholowa, chikhalidwe, ndi chilengedwe osachoka ku US," adatero. “Apatchuthi amadziŵa kale zisumbu zathu chifukwa cha kukongola kwawo kosakongoletsedwa, nyengo yofunda, magombe osayerekezeka ndi madzi abiriwiri. Koma tikufuna kugwiritsa ntchito zinthu zathu zamtengo wapatali kwambiri - anthu ndi chikhalidwe chathu. "
Zina zina za kampeniyi ndi webusaiti ya zokopa alendo ya USVI, yomwe ili ndi gawo latsatanetsatane la zokonzekera maulendo limene limasonyeza malo odyera, masitolo, ntchito, ndi mabizinesi ena amene amathandiza alendo odzaona malo kumene mukupita. Kuphatikiza pa zinthu zamphamvu, tsambalo limagwiritsa ntchito zithunzi zatsopano zomwe zimapangitsa kuti zikhale zowona komanso zosangalatsa nthawi imodzi.
"Dziko lonse ladutsa zaka zitatu zovuta, ndipo komwe tikupita kumapatsa alendo njira yobwerera kuti adzilumikizana nawo, kuwalimbikitsa kuti azilumikizana ndi zilumba zathu pogwiritsa ntchito mphamvu zawo," adatero Boschulte.
Kampeniyi ikugwirizana ndi kutsegulidwanso komwe kukuyembekezeredwa kwa nyumba ziwiri zokonzedwanso ndi kusinthidwanso za Reef ya Frenchman: The Westin Beach Resort and Spa ku Frenchman's Reef ndi The Seaborn ku Frenchman's Reef, Autograph Collection. Kukonzanso kwa $ 425 miliyoni kudzabwezeretsa zipinda za 500 ku St. Thomas.
