Viking lero alandila sitima yapamadzi yachinayi komanso yatsopano kwambiri, Viking Sun kupita ku Los Angeles, komwenso ndi kwawo kwa likulu la kampani ku U.S. Sitimayo pakali pano ikuyenda paulendo wa Viking wamasiku 141 wogulitsidwa ku World Cruise kuchokera ku Miami kupita ku London, ndipo Los Angeles ndi doko loyamba la Viking ku US West Coast yoyimbira mu mbiri yazaka 20 ya kampaniyo. Wapampando wa Viking Torstein Hagen lero adapereka moni kwa alendo pa Viking Sun, ndipo pamsonkhano wa atolankhani adavumbulutsa kampeni yatsopano yotsatsa yamitundu yambiri yotchedwa, "Kodi Mukudziwa?"
"Nthawi zonse takhala kampani yoyendayenda yomwe imayang'ana kwambiri kufufuza ndi kumiza chikhalidwe," adatero Torstein Hagen, Wapampando wa Viking. "M'zaka makumi awiri zapitazi takhala tikutsogolera ntchito yoyenda pamtsinje, ndipo pamene tikukhala otsogolera sitima zazing'ono zapanyanja tili ndi mwayi wodziwitsa apaulendo atsopano ku Viking njira yoyendera. Kampeni yathu yatsopano ya 'Kodi Mukudziwa?' ikufuna kulimbikitsa anthu omwe mwina sakudziwa zomwe zimatipangitsa kukhala osiyana kwambiri ndi makampani, chifukwa chiyani ndife opambana mphoto zambiri paulendo wapamadzi komanso momwe tingaperekere mtengo wophatikizika kuposa ulendo wina uliwonse. kampani.”
Yakhazikitsidwa ndi "Nyengo Yamafunde" yamakampani oyenda panyanja mu Januware, kukhazikitsidwa kwa Viking yatsopano "Kodi Mukudziwa?" Kampeni ikhala ndi zotsatsa zatsopano zomwe ziziwoneka panjira zonse zotsatsira, kuphatikiza TV, kusindikiza ndi digito.
Cholinga chaothandizira apaulendo komanso omvera omwe kampaniyo ikufuna kwa apaulendo odziwa zambiri azaka 55 kapena kuposerapo, kampeniyi ikuwonetsa zosiyanitsa zamakampani a Viking, kuphatikiza mtengo wake wophatikizika ndiulendo wam'mphepete mwa nyanja womwe umaphatikizidwa padoko lililonse, komanso zomwe Viking siili - palibe usiku wokhazikika, palibe ana. ndipo palibe kasino. Ntchitoyi idzagawananso mbiri yopambana ya Viking, monga kutchedwa #1 Ocean Cruise Line mu Travel + Leisure's 2016 ndi 2017 World's Best Awards ndi #1 River Cruise Line mu Condé Nast Traveler's Choice Awards.
Pamsonkhano wa atolankhani, Hagen adalengezanso kuti sitima yachisanu ndi chimodzi ya kampaniyo idzatchedwa Viking Jupiter. Ikukonzekera kukhazikitsidwa mu February 2019, sitima yapamadzi ya alendo 930 idzayenda maulendo otchuka kwambiri a Viking kumpoto kwa Ulaya ndi Mediterranean, komanso maulendo awiri atsopano ku South America - Southern Atlantic Crossing (masiku 22; Barcelona - Buenos Aires) ndi South. America & the Chile Fjords (masiku 18; Buenos Aires - Santiago).
ZOMWE MUNGACHITE PA NKHANIYI:
- Aimed at travel agents and the company’s target audience of experienced travelers 55 and older, the campaign highlights Viking’s industry differentiators, including its inclusive value with a shore excursion included in every port, as well as what Viking is not – no formal nights, no kids and no casinos.
- “In the last two decades we have led the industry in river cruising, and as we become the leading small ship ocean cruise line we have an opportunity to introduce many new travelers to the Viking way of exploration.
- The campaign will also share Viking’s award-winning history, such as being named the #1 Ocean Cruise Line in Travel + Leisure’s 2016 and 2017 World’s Best Awards and the #1 River Cruise Line in Condé Nast Traveler’s Readers’.
