Ngati mapulani anu oyenda mu Novembala akuphatikiza kuthawa kuchokera ku Los Angeles, musadabwe kudzipeza mutayimirira kuseri kwa chikwangwani chamunthu cha dazi.
Kuyambira kumapeto kwa Okutobala, Air New Zealand ikhala ikulemba anthu ku LAX kuti alengeze zamphamvu zosinthira zopita ku New Zealand, ndi mawu ngati "Mukufunika Kusintha? Pitani Pansi ku New Zealand” analembera inki kwakanthawi kumbuyo kwa zigaza zawo zometedwa.
Malinga ndi kunena kwa Roger Poulton, Wachiwiri kwa Purezidenti wa Air New Zealand ku America, “Anthu osankha maulendo ataliatali ayenera kukhulupirira kuti adzakhala ndi chokumana nacho cha moyo wawo wonse. Ndi njira yabwino iti yosonyezera kusintha kwakukulu kuposa kumeta mutu?”
Kugwiritsiridwa ntchito kwa ndege za "zikwangwani zazikulu" ndizopadera, koma luso limeneli linabadwa chifukwa chofunikira. Makampani oyendetsa ndege padziko lonse lapansi achita chidwi kwambiri, akuwonongeka pafupifupi $ 5 biliyoni mchaka chathachi, malinga ndi International Air Transport Association - chaka chachiwiri choyipitsitsa (pambuyo pa kutayika kwa 9/11) kuyambira pomwe maulendo apandege adayamba. Ngakhale ndege zambiri zayankha pavutoli pophatikizana, kusungitsa ndalama za bankirapuse kapena kuchepetsa ndalama, ena akhala akupanga nzeru kwambiri - potenga mitu yankhani, kutsatsa kwapamwamba kwambiri.
Pakati pa mwezi wa Ogasiti, Ryanair wonyamula katundu waku Ireland adayambitsa izi pomwe adalonjeza matikiti a ndege aulere kwa ophunzira 100 akusukulu yasekondale ya Chingerezi omwe adawonekera ku bar ku Liverpool. Kugwira kokha: kuti atenge zaulere, ophunzirawo adayenera kuwonetsa umboni kuti alephera mayeso awo a A-level (kupambana A-level ndikofunikira kuti alowe m'mayunivesite ambiri apamwamba aku UK). Ryanair adalengeza zopatsa polimbikitsa achinyamata kuti "Iwalani zopita ku Oxford kapena Cambridge" ndikupita kudziko lina m'malo mwake. Nyuzipepala zina za ku Ulaya zinkaoneka kuti zinasekedwa nazo; ena (pamodzi ndi makolo a ana asukulu azaka zaku koleji) osati kwambiri.
Posakhalitsa, JetBlue idakweza chiwonetserocho ndi mwayi wopezeka - komanso wofalitsidwa kwambiri. Pa Seputembara 7, oyendetsa ndege adagulitsa matikiti 300 obwerera ndi kubwerera kwawo ku eBay, ambiri akutsatsa masenti asanu kapena khumi okha. Ngakhale malonda atatsekedwa patatha masiku angapo, ogula ambiri adakwera mitengo, mneneri wa JetBlue Alison Eshelman adati bizinesiyo idayenda bwino. JetBlue ikuyenera kuwonetsa ndegeyo kwa makasitomala atsopano - eBay's - ndipo omwe adatenga matikiti adapulumutsa pafupifupi 40 peresenti pamitengo yanthawi zonse.
Sizinali zodabwitsa pamene Richard Branson adalowa mu masewerawo. Wapampando wa Gulu la Virgin - lomwe limagwira ntchito zonyamula Virgin Atlantic ndi Virgin America - anali ndi mbiri yokopa chidwi ndi atolankhani nthawi yayitali makampani apamlengalenga asanachitike. Kumayambiriro kwa chaka chino, adapanga phokoso powulutsa ndege yoyesera "biofueled" yokhala ndi mafuta osakaniza a kokonati ndi babassu, kenako adalengeza kuti adzayambitsa ntchito yoyamba yapadziko lonse lapansi yoyendetsa ndege, Virgin Galactic. Kumayambiriro kwa Seputembala, Branson adapanga mitu yankhani ndi zomwe anthu ambiri adachita: adalemba nawo ndege panjira yatsopano ya Virgin America kuchokera ku New York kupita ku Las Vegas ndi mndandanda wotchuka wa HBO "Entourage."
Kukhazikitsa njira yatsopano (ndi nyengo yatsopano yawonetsero wa TV), Virgin anali ndi gulu la ndege za Airbus atakulungidwa ndi zizindikiro za Entourage, ndipo adayambitsanso phukusi la mwezi wa "Entourage Class" la okwera kalasi yoyamba, ndi zowonjezera za VIP monga mabulangete a cashmere ndi chokoleti cha Godiva. Pa phwando lachikondwerero pabwalo la ndege la JFK, Branson anajambulidwa akulimbana ndi champagne-spray ndi nyenyezi zochokera pa TV.
Koma kugwiritsa ntchito kwa Air New Zealand kwa "zikwangwani zazikulu" ndikuwonetsa kuyesayesa koyamba kochitidwa ndi ndege kuti atchule anthu. Ntchitoyi idakhazikitsidwa koyamba ku New Zealand pakati pa Seputembala, pomwe ndegeyo idalengeza kuti ikuyitanira anthu 70 a dazi (kapena okonzeka kumetedwa); mazana a anthu ofuna kulowa usilikali adawonekera; ena ankatumiza maimelo kuchokera kutali monga ku Florida.
Kupambana kwa kampeniyi pamtunda wawo, adatero Woyang'anira Zamalonda wa Air New Zealand Steve Bayliss, ndizomwe zidapangitsa kuti ndegeyo iyesetse kuyibweretsa kunja, kuyambira ku US.
Bayliss ananena kuti: “Nthabwala zachipongwe pa ndawalayi zachititsa chidwi anthu. Ngakhale pamene sanaime m’mizere ya eyapoti, zikwangwani za anthu zonse zimasonyeza kuti “anapeza mabwenzi atsopano ndi kuyimitsidwa m’misewu kuti alankhule za ndawalayo,” iye anatero. "Itha kukhala yoyambira pano pa kampeni ya zibwenzi."
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