Kufunidwa ndi Ulendo waku Hawaii: Alendo Anzeru aku Europe

Misika yodziwika bwino yapadziko lonse lapansi ku Hawaii ikuphatikizapo Canada, Australia, Japan, Taiwan, ndi Korea. Pamaso pa COVID Bungwe la Tourism la Hawaii anali ataika makhadi ochuluka m’zinthu zimene panthawiyo ankaganiza kuti zinali zodula kwambiri m’misika ya ku China.

Chifukwa cha COVID-19 kuphatikiza zovuta zandale, msika uwu wamwalira. Maukwati aku India, kapena kulimbikitsa Hawaii kudera la Gulf sizikuchitikabe, koma Europe yabwereranso pa ndandanda. Sizidziwikiratu kuti bajeti ya izi ndi yotani komanso kubwereranso kuyembekezera, koma HTA inalandira PR ndi kuyimira malonda ku Ulaya, UK, ndi Germany.

Anthu aku Germany amadziwika kuti amakonda zokopa alendo, ndipo izi zikuwoneka kuti ndizofunikira kwambiri kwa HTA. Ndi kampeni ya Malama Hawaii, bungwe loyendetsedwa ndi Boma lomwe likugwira ntchito yayikulu kwambiri m'boma limangofuna kukopa alendo ophunzitsidwa bwino omwe amakonda chikhalidwe kuposa magombe.

Hawaii Tourism Europe, Malingaliro a kampani Emotive Travel Marketing (ETM) Ltd, idzaimira zilumba za Hawaii ku United Kingdom. Mnzake wa ETM Group ku Europe, New Age Marketing, adzakhala ndi udindo pamisika ya Germany ndi Swiss.

Mgwirizanowu wa zaka ziwiri unayamba pa Januware 1, 2024. Ichi ndi chochitika chofunikira kwambiri pamene zilumba za ku Hawaii zikuyesetsa kukhazikitsanso kupezeka kwa malowa, kuphunzitsa alendo za kuyenda moganizira madera aku Hawaii, kupanga mayanjano abwino, ndikukula bwino. m'misika ya UK ndi Europe.

Pambuyo pa Moto wamoto wa Maui, kulandila apaulendo aku Europe kubwerera ku Hawaiʻi ndi gawo lofunikira pakuwonetsetsa kuti zokopa alendo zimathandizira kuti Maui achire.

"HTA ikufunitsitsa kukonzanso ubale wathu wakale ku Europe ndikuthandizira msika womwe umalimbikitsa alendo kuti athandizire kukonzanso zachuma ku Hawai'i," atero a Daniel Nāho'opi'i, Purezidenti ndi CEO wa HTA. "Ndife okondwa kulandira Emotive Travel Marketing ndi New Age Marketing ku gulu lathu pamene ayamba ntchito yovuta yomwe ikubwera."

Lingaliro la HTA losankha Emotive Travel Marketing likugogomezera chidaliro chawo mu ETM kulimbikitsa bwino zopereka zosiyanasiyana za Zilumba za Hawaii kwa apaulendo aku Europe.

ETM ili m'malo abwino kuti ikwaniritse zolinga za HTA zolimbikitsa kuyendera ndi kuwononga ndalama, kukulitsa nthawi yokhalamo, komanso kukopa chidwi cha apaulendo ndi zokumana nazo zapamwamba, zamwano, zachikhalidwe, komanso zolowa zomwe Hawaii ikupereka, zonse motsutsana ndi kukongola kwake kwachilengedwe.

"Ndife okondwa kuyimira zilumba za Hawaii monga Hawaiʻi Tourism Europe ku UK & Europe ndi gulu lazodziwa komanso lachangu lomwe likutsogolera akauntiyi. Ndife okondwa kugwira ntchito ndi malo odabwitsa otere ndipo tayambanso kuchita nawo malonda oyendayenda ndi zofalitsa ndi kupanga kampeni yochititsa chidwi yomwe idzagwirizanitsa ogula ndi zilumba za Hawaii ndi chikhalidwe chawo, "anatero Fleur Sainsbury, Mtsogoleri wa ETM. ndi Woyang'anira Akaunti waku UK ku Hawaii.

Katharina Dorr aziyang'anira misika yonse itatu yaku Europe - UK, Germany, ndi Switzerland - ngati Director wa Akaunti ya Hawai'i Tourism Europe.