Bungwe la National Advertising Division (NAD) la BBB National Programs lidalimbikitsa kuti WaterWipes asiye kudandaula zonena kuti:
• WaterWipes ndi "#1 kupukuta motsutsana ndi zomwe zimayambitsa zotupa za thewera"
• WaterWipes ndi "#1 zopukuta zoyeretsera zomwe zimathandiza pa zomwe zimayambitsa zotupa za thewera"
• "Ndizovomerezeka, tatsimikiziridwa kuti ndife #1 kupukuta motsutsana ndi zomwe zimayambitsa zotupa za thewera"
Zonena izi, zomwe zidawonekera patsamba la otsatsa komanso makanema apawayilesi, zidatsutsidwa ndi Kimberly-Clark Corporation, wopanga zopukutira zotsukira makanda.
Monga kuchirikiza zonena zake, wotsatsayo adadalira zotsatira za "Baby Skin Integrity Comparison Survey" (BaSICS Study), yomwe idapangidwa kuti ifananize mitundu itatu yopukutira ana pogwiritsa ntchito momwe makolo amawonera zochitika za zidzolo zamatewera kuyambira pakubadwa. mpaka masabata asanu ndi atatu akubadwa.
Poganizira ngati Phunziro la BaSICS linali umboni wodalirika wochirikiza zonena zomwe zatsutsidwa, NAD idawonetsa nkhawa zingapo ndi njira zake, kuphatikiza izi:
• Chilengedwe chophunzirira chinali chopapatiza kwambiri kuti chigwirizane ndi zonena zazikulu # 1;
• Kulephera kwa phunziroli kuyesa kulamulira kugwiritsa ntchito mafuta odzola pakhungu ndi mafuta odzola kuti athetse makanda omwe ali ndi zotupa za diaper, zomwe zingakhudze kwambiri ntchito ya zopukuta popewa kuphulika kwa diaper; ndi
• Kafukufukuyu sanayese kubisa chizindikiro ndi malonda pa paketi yokha, zomwe zikanatengera kukondera mayankho a omwe adachita nawo kafukufukuyu.
NAD idatsimikiza kuti kafukufukuyu sapereka umboni wokwanira pazolinga zazikuluzikulu kapena zonena za kukhazikitsidwa zomwe zili pavutoli.
NAD idazindikira kuti zonena zapamwamba monga "#1" zimafunikira chithandizo champhamvu, pomwe zonena "zotsimikiziridwa ndichipatala" zimafuna kuyezetsa kodalirika komanso koyendetsedwa bwino pazamankhwala zomwe zatsatsa. Ngakhale wotsatsayo ali ndi ufulu wonena kuti zopukutira zake ndizabwinobwino, NAD idalimbikitsa kuti zonena zotsutsidwa zithetsedwe chifukwa cha nkhawa zake ndi kudalirika kwa Phunziro la BaSICS.
M'mawu ake otsatsa, WaterWipes inanena kuti ngakhale "imalemekeza njira yodzilamulira, ndiyokhumudwa ndi mfundo ya NAD kuti '#1 imapukuta motsutsana ndi zidzolo za diaper' ndi 'zotsimikiziridwa mwachipatala' zomwe zimagwiritsidwa ntchito potsatsa ku US sizikuthandizidwa ndi maphunziro a BASICS. ” Wotsatsayo ananena kuti "komabe, pofuna kuthandizira kudzilamulira, WaterWipes isintha zomwe zatsutsidwa ngati kuli kofunikira kuti zigwirizane ndi malingaliro a NAD."
Chidule cha zigamulo zonse za BBB National Programs zitha kupezeka mu library yakusankha milandu. Kuti mumve zonse zokhudza zisankho za NAD, NARB, ndi CARU, lembani ku malo osungira pa intaneti.
ZOMWE MUNGACHITE PA NKHANIYI:
- While the advertiser is free to tout the efficaciousness of its wipes generally, NAD recommended that the challenged claims be discontinued given its concerns with the reliability of the BaSICS Study.
- The study’s failure to attempt to control for the use of skin creams and lotions to treat infants with diaper rash, which could significantly impact the role of the wipes in preventing diaper rash.
- In its advertiser statement, WaterWipes stated that while it “respects the self-regulatory process, it is disappointed with the NAD’s conclusion that the ‘#1 wipes against diaper rash’.
