Chifukwa chiyani Asia ikupitiliza kuyimira mwayi wokulirapo wa ma OTA

Pafupifupi chaka chathachi, zidanenedwa kuti Asia itsogolera kuchira kwamakampani oyendayenda.

Kampani yamtengo wapatali ya priceline.com imakhulupirira kuti Asia idzapitiriza kuyimira mwayi waukulu wopita kuulendo chifukwa cha ntchito zamphamvu zachuma m'deralo komanso kukwera kwa ndalama zomwe zimakhudza kwambiri maulendo.

"Kafukufuku wasonyeza kuti kusungitsa malo osatsegula pa intaneti ndi njira yayitali yopitira kumadera ambiri aku Asia. Zinthu ziwiri izi: kukwera kwaulendo wonse komanso kupitiliza kupita pa intaneti kumatanthauza kuti padakali kukula kwakukulu kwa osewera pa intaneti," adatero Glenn Fogel, Mtsogoleri wa Worldwide Strategy ndi EVP wa priceline.com.

Fogel anawonjezera kuti: "Ndipo ndife okondwa kukhala ndi mitundu iwiri yapaintaneti yomwe imagwira ntchito m'mahotela ku Asia: Agoda (yomwe imagwira ntchito motsatizana ndi amalonda) ndi Booking.com (yomwe imagwira ntchito motsatiridwa ndi bungwe). Onse awiri akugwira ntchito molimbika kuti awonjezere ogulitsa / mabwenzi ambiri kudera la Asia-Pacific. Ndipo ndilingaliro lathu kuti mabungwe apadziko lonse lapansi monga Agoda ndi Booking.com ali ndi mwayi wothandizira mahotela ku Asia-Pacific pobweretsa makasitomala ochokera kumadera akumidzi komanso akutali monga Europe, North America, ndi zina.

Fogel, who is scheduled to speak at the forthcoming Travel Distribution Summit Asia 2011, to be held in Singapore (May 18-19, 2011), spoke about the current sentiments for this region, the role of intermediaries going forward and lot more. Excerpts:

Malinga ndi Abacus, kuchokera pakukula kwachangu kwa intaneti, ntchito zowonjezera, kusungitsa mafoni, ndi kuyambiranso kwa maulendo apakampani, Asia ili pafupi kupitiliza kukula kwake kwamphamvu mu 2010 mpaka 2011. Kodi mukuwona bwanji momwe mukumvera pano? Kodi malingana ndi inu mukhala njira zomwe zikubwera pokhudzana ndi kugawa maulendo?

GLENN FOGEL: Tikukhulupirira kuti mafoni ndi njira yofunika kuwonera. Pamene zida zam'manja zikuchulukirachulukira, zilimbikitsa makampani oyendayenda kupanga mapulogalamu ambiri. Titha kuyembekezera kuti mapulogalamu oganiziridwa bwino alandilidwe bwino ndi ogula omwe ali ndi mafoni. Tikuwona kale kulandiridwa kwabwino pakati pa ogwiritsa ntchito mapulogalamu athu ndi masamba am'manja. Ndipo monga momwe kusungitsa malo kwasamuka kuchoka pa intaneti kupita pa intaneti, mutha kuyembekezera kuwona kusamuka kwa maperesenti ena osungitsa maulendo a pa intaneti kuchoka pa desktop kupita pa foni yam'manja. Komanso, sizingandidabwitse ngati apaulendo ambiri omwe pakali pano amagwiritsa ntchito mayendedwe akunja apita mwachindunji kugwiritsa ntchito zida zam'manja kuti asungitseko. Tikuganiza kuti izi zikomera makampani akuluakulu monga athu omwe ali ndi zothandizira, ukatswiri, komanso kuthekera kofalitsira ndalama zokhazikika pazogulitsa zambiri kuyambira pakumanga ndikusunga njira yatsopano yogawa - tchulani izi kuti chilengedwe - sichinthu chaching'ono. kuti muchite ngati mukufuna kuchita bwino kwambiri.

Zikuwonekeratu kuti gawo la wogawa pakuwongolera zovuta lidzakulitsidwa pamene ogula akuvutika kusiyanitsa pakati pa miyandamiyanda ya zomwe zilipo komanso zosintha nthawi zonse. Mukuganiza kuti oyimira pakati, kaya pa intaneti kapena opanda intaneti, apita patsogolo bwanji pantchito yogawa?

GLENN FOGEL: Pamaso pa intaneti, munthu amapita kwa wothandizira maulendo kuti akalandire upangiri ndiyeno wothandizirayo adasungitsa njira yomwe wasankha. Ndi wothandizira maulendo okha omwe anali ndi chidziwitso ndi ukatswiri woti afufuze kuchuluka kwa njira zoyendera. Ndipo ndi wothandizira yekha yemwe anali ndi kulumikizana kuti asungitse ulendowo kudzera pa GDS, pa fax kapena, kubwereranso, kudzera pa telex. Njira yogawayi idagwira ntchito bwino panthawiyo, chifukwa inali yothandiza kwa ogula ndipo ambiri ogulitsa nawonso adapindula chifukwa nthawi zambiri sankakhala ndi mphamvu zogulitsa mwachindunji. Inde, "kachitidwe" kameneka kanalipo kokha pa nthawi ya ntchito, dongosololi silinapereke ufulu wochuluka kwa apaulendo kuti afufuze zotheka paokha, ndipo anali okwera mtengo (ngakhale mtengo wa dongosololi unali wobisika kwa apaulendo mu mawonekedwe a komishoni kapena zolembera kwa wothandizira). Chofunika kwambiri, ambiri oyendetsa maulendo anali ochepa mu kuchuluka kwa chidziwitso chomwe angapeze komanso nthawi yomwe angagwiritse ntchito kufufuza kwa kasitomala aliyense payekha.

Now, though, the very large online travel sites such as Agoda, Booking.com, and priceline.com can provide huge amounts of easily searchable and filterable information (meaning descriptions, traveler reviews, prices, availability, etc.), in many different languages, any day of the week, at any time, and through the use of mobile devices from any location. And we are able to do this at significantly lower cost per transaction than the offline system, which is good for both suppliers and travelers.

Ma OTA apamwamba amakhulupirira kuti kupambana padziko lonse lapansi kukuwonetsa kuti kulowa ndi kugwiritsa ntchito intaneti kukukula m'madera kunja kwa US ndipo kumapereka mwayi. Kodi mukuyembekeza kuti nkhondo yogawa idzachitike bwanji kudera la Asia Pacific pankhani yakukula kwa organic ndi mgwirizano wamaluso?

GLENN FOGEL: Tonse tikudziwa kuti US ndi msika umodzi wokha paulendo, ndipo pali maulendo ambiri kunja kwa US kuposa mkati mwa US. Kuphatikiza apo, ziwopsezo zakukula m'malo ambiri kunja kwa US ndizokwera kwambiri. Pamtengo, sitidziona ngati kampani yaku US yokhala ndi mabungwe apadziko lonse lapansi. M'malo mwake, timadziona ngati kampani yapadziko lonse lapansi yokhala ndi maofesi padziko lonse lapansi omwe akugwira ntchito pansi pamitundu yosiyanasiyana yokhala ndi mabizinesi osiyanasiyana. Kaya padzakhala zophatikizana, mgwirizano, mgwirizano, ndi zina zotero ku Asia-Pacific kapena kwina kulikonse, sitidzalingalira. Tidzangopitirizabe kuchita zomwe takhala tikuyesetsa kuchita: kupereka mtengo wabwino kwa makasitomala athu apaulendo ndi ogulitsa padziko lonse lapansi.

Pa nthawiyi chaka chatha, poganizira za kufika kwa iPhone ndi iPhone ku Asia, makampaniwa ankayembekezera kuti zipangizo zam'manja zizikhala ndi gawo lalikulu paulendo wapaulendo. Poyambirira pothandizira ntchito zowonjezera ndi zidziwitso, foni yam'manja ikuyembekezeka kukhala yovomerezeka pakusungitsa ndi kulipira, makamaka pazinthu zotsika mtengo komanso maulendo apanyumba. Mukuganiza kuti njira yomwe ikubwerayi yakhala bwanji mdera lino?

GLENN FOGEL: Timawerenga zofufuza zomwe wina aliyense amachita ndikuvomereza kuti zida zam'manja ndi mapulogalamu ogwirizana nazo (monga mapulogalamu) zipitilira kukhala zofunika kwambiri pakapita nthawi kumadera onse oyenda. Funso lochititsa chidwi kwambiri ndilakuti kodi makampani omwe achita bwino paulendo wapaintaneti apakompyuta adzakhala opambana pakuyenda pa intaneti? Kodi luso la seti ndi lofanana? Kodi kutembenuza bwino patsamba ladesktop kupita kukusintha bwino patsamba lamafoni?

Tidzazindikira zaka zingapo zikubwerazi, koma ndikuganiza kuti makampani akuluakulu ali ndi mwayi momwe angathere kuti apange ndalama zofunikira m'madera atsopanowa.

Kodi mukuganiza kuti ndi zovuta ziti zazikulu zikafika pakukula kwa mafoni okonzekera maulendo ndi kusungitsa? Kodi mukuvomereza kuti chopinga chachikulu masiku ano ndi ndalama zolipiridwa padziko lonse lapansi, zomwe zimapangitsa Mafoni am'manja kukhala oletsedwa kugwiritsa ntchito kunja kwakanthawi kochepa kupatula pabizinesi?

GLENN FOGEL: Mitengo yogwiritsira ntchito zida zam'manja ndizovuta kwambiri kwa apaulendo ambiri ngakhale tikukayikira kuti mitengo itsika (popeza ndalama zogwiritsira ntchito ukadaulo zidatsika pakapita nthawi). Vuto linanso lamtengo wapatali ndi la omwe amapanga mapulogalamu a m'manja (mapulogalamu, malo ochezera a pakompyuta, ndi zina zotero) chifukwa kuchuluka kwa miyezo yosiyanasiyana kumapangitsa chitukuko kukhala chokwera mtengo kwambiri. Chifukwa chake, makampani akulu ngati athu ali ndi mwayi wabwino chifukwa osewera ang'onoang'ono sangathe kukwanitsa kupanga ndi kukonza mapulogalamu amapulatifomu angapo.

Kuchuluka kwaukadaulo kudakali kofunikira ndipo hotelo yaying'ono kapena yaying'ono ingafune kuganizira mozama za kugwiritsa ntchito ndalama popanga ndikusunga mapulogalamu ake ambiri m'zilankhulo zingapo motsutsana ndi kungogwira ntchito ndi OTA yomwe ili ndi ukadaulo wapamwamba kwambiri wosungitsa. makasitomala ake.

Pamene ndinali Wophunzitsa mu dipatimenti ya Economics pa yunivesite ya Harvard zaka zoposa makumi awiri zapitazo, ndinkatsindika kwa ophunzira lingaliro la ukatswiri. Agoda ndi Booking.com amakhazikika pakubweretsa makasitomala padziko lonse lapansi kumahotela. Ndipo chifukwa cha kukula kwathu, maluso athu ophunzirira omwe ali enieni kudziko la hotelo, ukatswiri wathu waukadaulo, ndi zina zambiri, kwa ogulitsa ambiri ndife njira yabwinoko (kutanthauza yotsika mtengo komanso yothandiza kwambiri) yobweretsera makasitomala kuhotela kudzera munjira yathu yogawa mafoni kuposa mahotela akhoza kuchita pa nsanja yawo yam'manja.

Kuti mahotela awononge ndalama kupanga ndikusunga mapulatifomu angapo am'manja omwe titha kuwapatsa kale pamtengo wogawira bwino mwina sikugwiritsa ntchito bwino ndalama zawo. Ndipo izi zinanenedwanso kwa ine ndi manejala wa hotelo yemwe ananena kuti akuyembekeza kubweza ndalama zambiri ku hotelo yake - kutanthauza kuti, ndikukhulupirira, kuwongolera zochitika za alendo - kusiyana ndi kupanga mapulogalamu angapo, omwe angafunikire kusinthidwa pafupipafupi kuti agwirizane mwachangu. teknoloji ikupita patsogolo.

Glenn Fogel is one of 60 industry leaders scheduled to speak at the forthcoming Travel Distribution Summit APAC 2011, to be held in Singapore (May 18-19).

For more information, click here or contact Marco Saio, Senior Industry Analyst, EyeforTravel, E: [imelo ndiotetezedwa] , T: UK +44 (0)207 375 7219.