NAPA, Calif. - Zephyr Adventures ndi MartinCalder Productions, mogwirizana ndi Napa Valley Destination Council, alengeza kukhazikitsidwa kwa msonkhano woyamba wapadziko lonse woyendera vinyo womwe udzakambidwe ku North America. Anthu 300 omwe akuyembekezeredwa padziko lonse lapansi komanso ochokera kumayiko ena omwe akuyimira mabizinesi, aphunzitsi ndi ena onse omwe akuchita nawo ntchito yokopa alendo adzakumana ku Napa Valley pa Novembara 16 ndi 17 kuti athane ndi zomwe zikuchitika m'makampani komanso zovuta zomwe zimakhudza ntchito yokopa alendo kumadera avinyo omwe akhazikitsidwa komanso omwe akubwera.
Kukopa alendo kwa vinyo kwakhala bizinesi yayikulu chifukwa apaulendo ambiri omwe ali ndi vinyo amafunafuna malo omwe amapitako kutchuthi komanso kopita kumapeto kwa sabata. Malinga ndi US Travel Association, 17 peresenti ya apaulendo aku America opumira, kapena anthu 27.3 miliyoni, achita zinthu zophikira kapena zokhudzana ndi vinyo akamayenda, zomwe zimafuna kuti madera a vinyo azipikisana nawo pamsika. "Ndi malo opangira vinyo opitilira 7,000 ku US okha omwe akufuna kukulitsa msika wawo, zigawo za vinyo zimayang'ana kwambiri kupanga malo okongola omwe amakhala ndi malo opangira vinyo, zipinda zokometsera, misonkhano yamisonkhano ndi zosangalatsa zina," adatero Elizabeth Martin-Calder, co- wokonza msonkhano wa Wine Tourism Conference komanso mwini wake wa MartinCalder Productions. "Msonkhanowu upatsa opereka alendo okonda vinyo chidziwitso ndi zida zopikisana nawo."
Othandizira Maphunziro
Mogwirizana ndi Sonoma State University's Wine Business Institute ndi Wine Institute, bungwe la California wineries, okonza apanga pulogalamu ya masiku awiri ya magawo ambiri ndi zokambirana zamagulu motsogozedwa ndi aphunzitsi otsogola ndi akatswiri pamakampani ogulitsa vinyo ndi zokopa alendo.
"Cholinga chathu ndikutumikira monga chithandizo kwa anthu amtundu wa vinyo kumene ogwira nawo ntchito amalonda ali ndi mwayi wophunzira, kugawana ndi kukula," adatero Allan Wright, wogwirizanitsa nawo msonkhano wa Wine Tourism Conference komanso mwiniwake wa Zephyr Adventures.
Owonetsera Misonkhano
Caroline Beteta, Purezidenti ndi Chief Executive Officer wa California Travel and Tourism Commission (CTTC) yotsogozedwa ndi makampani (CTTC) atsegula msonkhanowo ndi nkhani yotsegulira za zokopa alendo za vinyo komanso momwe zingakhudzire bizinesi yokopa alendo ku California ya $95.1 biliyoni. Pansi pa utsogoleri wake, mapulogalamu azokopa alendo ku California abweretsa pafupifupi $4 biliyoni pachaka ku chuma chaboma, ndikuwonjezera gawo la msika wapanyumba ndi atatu peresenti, kubweza kuchepa kwazaka khumi. Beteta akutumikiranso ngati Wachiwiri kwa Wapampando wa Corporation for Travel Promotion (CTP), bungwe latsopano lolimbikitsa United States ngati malo oyamba oyendera mayiko padziko lonse lapansi.
Owonjezera omwe akukonzekera msonkhanowu ndi awa: Ray Isle, Wine Editor wa Magazini ya Food & Wine, Leslie Sbrocco wa Today Show ndi Thirsty Girl, ndi Sara Schneider, Wine Editor wa Sunset Magazine.
Napa Valley ichititsa msonkhano wotsegulira
Napa Valley vintner Robert Mondavi amadziwika kuti adasintha ntchito zokopa alendo m'zaka za m'ma 1970 potsegula malo ake opangira vinyo kuti azikoma anthu wamba, zomwe zinayambitsa kusintha kwa chikhalidwe kusiyana ndi lingaliro lakuti kuyesa vinyo ndi nkhani yachinsinsi yoperekedwa kwa okonda malonda ndi vinyo okha. Zaka makumi anayi pambuyo pake, Napa Valley ndi gulu la matauni ndi midzi ing'onoing'ono yomwe imathandizira zokopa alendo za vinyo ndi zomangamanga zomwe zimaphatikizapo ma wineries oposa 400, zipinda zokometsera vinyo 100 ndi malo ogona 150 ndipo amaganiziridwa ndi ambiri omwe akufuna komanso madera a vinyo omwe amakhazikitsidwa monga muyezo. kuti apambane malonda okopa alendo.
"Ndife okondwa kuti Napa Valley idasankhidwa kukhala ndi msonkhano wotsegulira," atero a Clay Gregory, Purezidenti wa Napa Valley Destination Council, lomwe ndi bungwe lovomerezeka lotsatsa zokopa alendo mderali. "Tikuyembekezera kugawana zomwe takumana nazo ndi omwe apezekapo, komanso tikukulitsa chidziwitso chathu komanso kumvetsetsa kwathu zachikhalidwe choyendera."
Kuti alandire omvera padziko lonse lapansi, Napa Vintners ndi Napa Valley Destination Council adagwirizana kuti achite nawo phwando la vinyo ndi chakudya chamadzulo ndi chakudya chamadzulo ndi chakudya chamadzulo pa November 16. Ophika alendo odziwika ndi opanga vinyo ochokera kuzungulira Chigwa aitanidwa kuti apite nawo. khala nawo limodzi zikondwererozo.
Zipinda zingapo zosankhidwa zasungidwa kwa opezeka pamisonkhano ndipo zitha kutetezedwa popita ku malo amsonkhano okopa alendo a vinyo pa http://winetourismconference.org/details.
Maulendo a Pre- ndi Post-Conference Tours
Opezeka pamisonkhano ndi alendo awo akuyitanidwa kuti abwere msanga kapena kudzakhala pambuyo pa zochitikazo kuti adzawonere okha chikhalidwe cha vinyo cha Northern California ndi zigawo. Opezekapo omwe akufuna kubwera molawirira kapena kukhala nthawi yayitali kuti asangalale ndi Napa Valley akhoza kupita ku www.legendarynapavalley.com kuti apeze zopereka zapadera. Ndipo maulendo angapo asanayambe ndi pambuyo pa msonkhano adzakonzedwa ndi Napa Valley Destination Council, Sonoma County Tourism, Sonoma County Vintners, ndi Sonoma County Winegrape Commission.
Zambiri ndi Kulembetsa
Kuti mudziwe zambiri za Wine Tourism Conference 2011, lembani, kapena sungani malo kuhotelo chonde pitani pa www.winetourismconference.org.
