La Rioja, malo odziwika bwino okopa alendo, ndi omwe adachititsa mwambowu UNWTO Global Conference on Wine Tourism. Chochitikachi chinagogomezera kufunika kophatikizana ndi kukhazikika pakupindulitsa madera ndi madera.
Kuti tikwaniritse kukula kophatikizana, makamaka m'madera akumidzi, ndikofunikira kukhala ndi mfundo zodziwika bwino komanso kuyesetsa kodzipereka kutengera kusintha kwa digito ndi luso. Ndi kumvetsetsa kumeneku, Msonkhanowu udagwirizanitsa okhudzidwa ndi atsogoleri ochokera kumakampani okopa alendo omwe akukulirakulira. Cholinga chawo chinali kuthana ndi zinthu zofunika kwambiri monga maphunziro, kukulitsa luso, komanso kugwiritsa ntchito bwino deta.
Kukhazikitsa Kuthekera kwa Ulendo wa Vinyo
Kutenga nawo gawo mu kope la 7 la UNWTO Msonkhanowo unali anthu otchuka kwambiri pamakampani opanga vinyo, omwe akuimira zigawo za vinyo zomwe zikubwera komanso zomwe zikubwera komanso zodziwika bwino monga Argentina, Armenia, Chile, France, Germany, Portugal, South Africa, Spain, ndi United States of America. Kuphatikiza pa kuzindikira kuchulukirachulukira kwa ntchito zokopa alendo, msonkhanowu udawunikiranso zopinga zomwe zikufunika kuti akhazikitse malo omwe ali ndi mpikisano komanso kusandutsa zofuna kukhala chitukuko chachuma ndi kuphatikizana pakati pa anthu. Pamwambo wonse wamasiku awiriwa, opezekapo adachita nawo zokambirana komanso maphunziro apamwamba adakhazikika pamitu iyi:
Kupititsa patsogolo kupikisana m'madera a vinyo kumaphatikizapo kuzindikira kufunikira kwa chitukuko cha luso ndi kumvetsetsa bwino zomwe zimachitika ndi zochitika zokopa alendo. Zinthu izi zimathandizira kwambiri pakupanga phindu komanso kulimbikitsa madera a vinyo.
Akatswiri adakambirana za kupititsa patsogolo ntchito zokopa alendo komanso kukhazikitsidwa kwa digito kuti apititse patsogolo magwiridwe antchito, poganizira zakusintha kwanyengo pamakampani. Mitu yayikulu idaphatikizanso kugwirizanitsa zosonkhanitsira deta, kuwunika kwa magwero atsopano, kugwiritsa ntchito njira zatsopano zosinthira zinthu zomwe zimaperekedwa, kukulitsa mwayi wofikira pawailesi yakanema, kugwiritsa ntchito zida zamakono zamakono, komanso kugwiritsa ntchito matekinoloje atsopano monga Artificial Intelligence. kulimbikitsa kulenga chidziwitso ndikupereka kasitomala wokhazikika.
Kulimbikitsa kukula kudzera m'mayanjano ogwirizana: Kukumbatira kuphatikiza ndi kukhazikika
Chochitikacho chinagogomezera kufunikira kwa njira zoyendera vinyo m'mayiko ndi m'deralo komanso kulimbikitsa zokambirana za njira zatsopano zogwirira ntchito limodzi. Kudzera m'magulu angapo a masters, otenga nawo gawo ochokera kumayiko 40+ adagawana ndikukulitsa kumvetsetsa kwawo kulumikizana pakati pa zokopa alendo za vinyo, gastronomy, zaluso ndi chikhalidwe, kulumikizana ndi kuyika chizindikiro, matekinoloje atsopano, chitukuko cha malonda, ndi kukhazikika.
Armenia idalandira amphora yophiphiritsa kuchokera ku La Rioja pamwambo womaliza, kuwonetsa udindo wawo monga wotsogolera mtsogolo wa 8. UNWTO Msonkhano Wapadziko Lonse Woyendera Wine mu 2024.
