Opambana a 2018 PATA Grand and Gold Awards alengezedwa lero ndi a Pacific Asia Travel Association (PATA).
Mphotho izi, zothandizidwa mowolowa manja komanso zothandizidwa kuyambira 1995 ndi a Macao Government Tourism Office (MGTO), chaka chino kuzindikira zomwe 27 mabungwe osiyana ndi anthu payekha.
Mwambo wopereka mphotho umachitika ku Langkawi, Malaysia Lachisanu, Seputembara 14 nthawi PATA Travel Mart 2018. 34 Grand and Gold Awards idzaperekedwa ku mabungwe monga Amadeus Asia Limited, Thailand; AirAsia, Malaysia; Dipatimenti ya Chikhalidwe ndi Tourism Abu Dhabi, UAE; Hong Kong Tourism Board; Jetwing Hotels Ltd, Sri Lanka; Kerala Tourism, India; Local Mofanana, Thailand; Marianas Visitors Authority; Malo Odyera ku Melco ndi Zosangalatsa, Macao; PEAK DMC, India; ndi Tourism Authority ya Thailand.
Mphotho za chaka chino zidakopa anthu 200 omwe adalowa m'mabungwe 87 ndi anthu padziko lonse lapansi. Opambanawo adasankhidwa ndi komiti yoweruza yodziyimira payokha yomwe ili ndi akuluakulu khumi ndi anayi ochokera m'mabungwe oyendera, zokopa alendo komanso ochereza alendo.
Mayi Maria Helena de Senna Fernandes, Mtsogoleri wa Ofesi Yowona za Boma la Macao adati, "Omwe adapambana pa PATA Gold Awards chaka chino akutipatsanso zinthu zina zambiri zochititsa chidwi m'magawo osiyanasiyana azokopa alendo. MGTO ili ndi mwayi wothandiza kutsogolera pulogalamu ya PATA iyi, yomwe kwa zaka makumi awiri zapitazi yakhala ikuwonetsa zopereka zambiri zapadera, kulimbikitsa okhudzidwa ndi zokopa alendo kudera lonse la Asia Pacific kuti apange bizinesi yosangalatsa yoyendera alendo. ”
Dr. Mario Hardy, Mkulu wa PATA, anawonjezera kuti, “M’malo mwa PATA, ndikufuna kuthokoza anthu amene apambana Mphotho ya PATA Grand ndi Gold ya 2018, komanso onse amene anachita nawo chaka chino chifukwa cha zimene apereka. Opambana chaka chino ndi chitsanzo cha mfundo zenizeni za Association pogwira ntchito yopititsa patsogolo ntchito yoyendera ndi zokopa alendo kudera la Asia Pacific. Ndikuyembekezera kukondwerera zonse zomwe adachita pa PATA Gold Awards Luncheon ndi Presentation ku PATA Travel Mart 2018 ku Langkawi, Malaysia. "
PATA Grand Awards imaperekedwa kwa omwe adalemba bwino m'magulu anayi akuluakulu: Kutsatsa; Maphunziro ndi Maphunziro; Chilengedwe, Cholowa ndi Chikhalidwe.
Tourism Authority of Thailand (TAT) ilandila Mphotho Yaikulu ya PATA ya 2018 ya Maphunziro ndi Maphunziro chifukwa cha ntchito yake ya 'King's Wisdom for Sustainable Tourism', mgwirizano pakati pa Tourism Authority ya Thailand ndi United Nations Development Program (UNDP) Thailand. Amagwiritsa ntchito mfundo za Mfumu Yake Malemu Mfumu Bhumibol Adulyadej "filosofi yokwanira zachuma" mu ntchito yake kukwaniritsa zolinga zinayi zazikulu: kuti athe kupitiriza kugwira ntchito pa mfundo ya mfumu yobwezeretsa nzeru za m'deralo ndikulimbikitsa zokopa alendo, kulimbikitsa zokopa alendo, kupanga phindu. m'madera oyendera alendo kuti awonjezere ndalama, ndikulimbikitsa chitukuko cha anthu ndikulimbikitsa anthu kuti aziganiza ndi kuchita okha zomwe zimabweretsa chitukuko chokhazikika.
Mphotho ya Environmental idzaperekedwa kwa Elephant Hills Luxury Tented Camps, Thailand chifukwa cha ntchito zawo zosiyanasiyana kuphatikizapo Project Elephant Conservation Project, Children's Project, ndi Wildlife Monitoring Project. Amapanganso ntchito yaying'ono yotchedwa CO2 offset yomwe imawalola kufunafuna njira zochepetsera mpweya wawo.
Mphotho ya Heritage and Culture idzaperekedwa ku Hong Kong Tourism Board chifukwa cha ntchito yake ya 'Art is Everywhere'. Amisiri awiri aluso adagwirizana nawo pantchito yojambula, yomwe idawonetsa zamtengo wapatali zobisika ku Hong Kong. Ntchitoyi inali nthawi yoyamba kwa bungwe lopita ku Asia kuti liyambe ntchito yojambula zithunzi yomwe idapangidwa kuti iwonetsetse kulimbikitsa zojambula, kugwirizanitsa ndi wojambula zithunzi wa US ndi akatswiri ovina kuti akwezedwe ndi chikhalidwe cha anthu, ndikudziwitsa anthu za mwezi wa Arts mwezi ndi malo azikhalidwe zakomweko, kupanga zokambirana pazama TV pakati pa okonda zaluso am'deralo ndi apadziko lonse lapansi.
Mphotho Yotsatsa idzaperekedwanso ku Hong Kong Tourism Board chifukwa cha kampeni yake ya 'Hong Kong Neighbourhoods: Old Town Central'. Pofuna kudziwitsa ndi kulimbikitsa alendo kuti afufuze chigawo chapakati ndi Sheung Wan, Bungwe la Tourism ku Hong Kong lidakonzanso malowa kukhala 'Old Town Central (OTC)'. M'malo mopanga kampeni yotsatsa kuti alankhule za OTC, adapanga chidziwitso chozama ndikuwonetsa mawonekedwe aderalo ndikupanga njira yowongolera apaulendo kuyambira 'Sindinamvepo za Old Town Central' mpaka 'Ndimakonda kuyenda. kuzungulira Old Town Central' ndi cholinga chachikulu chowaitanira kuti apite mozama m'derali ndikuphunzira zatsopano zokhudza Hong Kong.
PATA GRAND AWARDS 2018
1. PATA Grand Award 2018
Maphunziro ndi Maphunziro
Nzeru za Mfumu Zoyendera Zosatha
Ntchito Zoyang'anira ku Thailand
2. PATA Grand Award 2018
Environment
Mahema a Elephant Hills Luxury Tented Camps, Thailand
3. PATA Grand Award 2018
Cholowa ndi Chikhalidwe
Art ili paliponse
Bungwe Loyang'anira Hong Kong
4. PATA Grand Award 2018
Marketing
Oyandikana nawo ku Hong Kong: Old Town Central
Bungwe Loyang'anira Hong Kong
PATA GOLD AWARDS 2018
1. PATA Gold Award 2018
Kutsatsa - Malo Oyambira Boma
TAT "Amazing Green Thailand: A'maze 2017"
Ntchito Zoyang'anira ku Thailand
2. PATA Gold Award 2018
Kutsatsa - Malo Achiwiri a Boma
Nkhani Yanu Yodabwitsa
Department of Culture and Tourism Abu Dhabi, UAE
3. PATA Gold Award 2018
Kutsatsa - Chonyamulira
Adventure Live
AirAsia, Malaysia
4. PATA Gold Award 2018
Kutsatsa - Kuchereza Alendo
Kusaka kwa Studio City Dinosaur
Melco Resorts and Entertainment, Macau
5. PATA Gold Award 2018
Kutsatsa - Makampani
Mekong Moments
Mekong Tourism Coordinating Office, Thailand
6. PATA Gold Award 2018
Kutsatsa - Achinyamata Oyenda
Buddy wanga waku Hong Kong
Bungwe Loyang'anira Hong Kong
7. PATA Gold Award 2018
Kutsatsa - Ulendo Wosangalatsa
Difference Aside Reality Show
Langkawi Development Authority, Malaysia
8. PATA Gold Award 2018
Environmental - Corporate Environmental Program
Chiyambi cha Umunthu Wathu
Malingaliro a kampani Jetwing Hotels Ltd, Sri Lanka
9. PATA Gold Award 2018
Environment - Ecotourism Project
Cinnamon Elephant Project
Cinnamon Hotels and Resorts, Sri Lanka
10. PATA Gold Award 2018
Environmental Education Programme
Njira 300 Zosungira - Zochita Zobiriwira
Frangipani Langkawi Resort & Spa, Malaysia
11. PATA Gold Award 2018
Udindo Wachikhalidwe Chachikhalidwe
Kupanga Nthawi Yabwino Kwambiri Pagulu
MGM, Macao
12. PATA Gold Award 2018
Njira Yoyatsira Akazi
Kupatsa mphamvu Amayi kudzera mu Ntchito Yophatikiza
PEAK DMC, India
13. PATA Gold Award 2018
Cholowa
Chikondwerero cha India Heritage Walk
Sahapedia, India
14. PATA Gold Award 2018
Culture
Kampeni Yapaintaneti ya 2017 "6Senses of Local Experience in Thailand"
Ntchito Zoyang'anira ku Thailand
15. PATA Gold Award 2018
Community Based Tourism
Local Mofanana, Thailand
16. PATA Gold Award 2018
Maphunziro ndi Maphunziro
The Official Marianas Guide
Marianas Visitors Authority
17. PATA Gold Award 2018
Marketing Media - Travel Advertisement Broadcast Media
Tchuthi Zimakufikitsani Pafupi
Malingaliro a kampani SOTC Travel LTD
18. PATA Gold Award 2018
Marketing Media - Travel Advertisement Print Media
Yalla Kerala Campaign
Ulendo waku Kerala, India
19. PATA Gold Award 2018
Marketing Media - Travel Brochure
Chiwonetsero Chochitika cha Maulendo aku India
Cox ndi Kings, India
20. PATA Gold Award 2018
Marketing Media - E-Newsletter
Dziwani ku Malaysia
Tourism ku Malaysia
21. PATA Gold Award 2018
Marketing Media - Travel Poster
Live Inspired Campaign
Ulendo waku Kerala, India
22. PATA Gold Award 2018
Marketing Media - Public Relations Campaign
Ulendo Wanga Wolemba Amadeus
Malingaliro a kampani Amadeus Asia Limited
23. PATA Gold Award 2018
Marketing Media - Social Media
InstaGUAM
Ofesi ya Alendo ku Guam
24. PATA Gold Award 2018
Marketing Media - Mobile Travel Application
Pitani ku Korea: Malangizo Ovomerezeka
Korea Tourism Organisation
25. PATA Gold Award 2018
Marketing Media - Kanema Woyenda
Zochitika Zachilendo
The Ultimate Traveling Camp, India
26. PATA Gold Award 2018
Marketing Media - Webusayiti
Buddy wanga waku Hong Kong
Bungwe Loyang'anira Hong Kong
27. PATA Gold Award 2018
Travel Journalism - Destination Article
Angkor Away, Tchuthi ndi Ana, April 2017
Aleney de Winter
28. PATA Gold Award 2018
Travel Journalism - Nkhani Yabizinesi Yamakampani
The Technology Experience, TTGmice, June 2017
Karen Yue, TTG Asia Media Pte Ltd
29. PATA Gold Award 2018
Travel Journalism - Chithunzi Choyenda
Kudutsa Paphanga
Ntchito Zoyang'anira ku Thailand
30. PATA Gold Award 2018
Travel Journalism - Travel Guidebook
Upangiri Wothandizira ku Angkor
Douglas O'Reilly
KOMITI YOWERUZA YA MPHOTHO ZA GOLD 2018
Bambo Abdulla Ghiyas, Wachiwiri Woyang'anira Mtsogoleri, Inner Maldives Holidays, Maldives; Bambo Benjamin Ping-Yao Liao, Wapampando, Forte Hotel Group, Chinese Taipei; Dr. Joby Thomas, Pulofesa Wothandizira, Sukulu ya Business Studies ndi Social Sciences, Christ University, India; Mayi Margaret Wilson, Mtsogoleri Woyang'anira, C-MW Management, Australia; Bambo Matthew Zatto, Wachiwiri kwa Purezidenti wa Tourism, ADARA, Australia; Ms Natasha Martin, Managing Director, Bannikin Asia, Hong Kong SAR; Bambo Nicholas Yeap, VP, Sales & Marketing, FLEXIROAM Sdn. Bhd., Malaysia; Bambo Nobutaka Ishikure, Wapampando, Goltz et ses amis, Japan; Bambo Paul Pasquale, Woyang'anira Zinthu, Red Robot Communications (Asia) Pte Ltd, Singapore; Bambo Peter Semone, Woyambitsa ndi Purezidenti, Destination Human Capital Limited, Ireland; Bambo Randy Durband, CEO, Global Sustainable Tourism Council (GSTC), Thailand; Mayi Samantha Hague, General Manager, Red Robot Communications (Asia) Pte Ltd, Singapore; Ms Stephanie A Wells, MSc. Co-Chair School of Tourism Management, University of Capilano, Canada, ndi Bambo Soon-Hwa Wong, Woyambitsa ndi CEO, Asia Tourism Consulting Pte Ltd, Singapore.
ZOMWE MUNGACHITE PA NKHANIYI:
- Instead of creating an advertising campaign to talk about OTC, they created an immersive experience by featuring the characteristics of the area and developed a strategic model to guide travellers all the way from ‘I have never heard of Old Town Central' to ‘I enjoy walking around Old Town Central' with the ultimate goal of inviting them to go deeper into the area and learn something new about Hong….
- to be able to continue working on the king’s principle to restore local wisdom and promote sustainable tourism, stimulate domestic tourism, create value in the tourist areas in order to increase revenue, and promote human resources development and strengthen the community to think and do by themselves leading to sustainable development.
- The project was the first time for an Asian destination organisation to initiate a photography project which was designed to focus on promoting art scenes, collaborate with a US photographer and professional dancers for social media promotion, and raise awareness of Arts month and local cultural hubs, creating conversations on social media among local and international art lovers.
