NEW YORK - A David Neeleman atasiya ntchito ngati CEO wa JetBlue Airways Corp. chaka chapitacho, adalumbira kuti sadzayambitsanso ndege ina.
"Zikukuwonetsani momwe zokakamira ... lingaliro la ku Brazil lilili," woyambitsa JetBlue adanena za bizinesi yake yaposachedwa, ndege - inde - yomwe ingakope anthu aku Brazil pantchito ndi mtengo.
Abambo azaka zisanu ndi zinayi wazaka zisanu ndi zinayi omwe adachita nawo zoyambitsa zonyamula zitatu kumpoto kwa equator akuti sadzakhazikitsanso ina mbali iyi ya dziko lapansi posachedwa.
"Ngati wina abwera kwa ine nati, nayi $ 400 miliyoni kuti ayambitse ndege ku US, ndinganene kuti," Ayi, "adatero Neeleman pa nkhomaliro ku New York sabata yatha.
Mafuta opitilira $ 120 mbiya, chuma chochedwa komanso mpikisano wowopsa wanyumba zikufinya ndege. Onyamula ambiri aku US akuti awonongekeratu kotala. Awiri - Delta Air Lines Inc. ndi Northwest Airlines Corp. - akuphatikiza kuyesa kuchepetsa ndalama, ndipo ena ambiri akuti akufufuza mozama zolowa nawo.
Ofufuza ndi omwe amakhala mkati mwa mafakitale monga Neeleman ati yankho la mavutowa, kuphatikiza kuchepa kwamitengo yamafuta, ndikuchepetsa mphamvu - kuchuluka kwa ndege ndi mipando yomwe ikuthamangitsa okwera. Mpaka pomwe, ndichifukwa chake ndege zikufunika kuphatikiza, ofufuza akuti; amafunika kuthana ndi misewu ndi malo osowa.
Koma ngakhale Delta ndi Northwest sakufuna kuzindikira zomwe zingadutse, ponena kuti asungabe malo awo ndi njira zawo, pakadali pano.
"Tonse tikupikisana, ndipo palibe amene akufuna kukhala woyamba kubwerera m'mbuyo," adatero Neeleman. "Akatero, ndiye kuti mnzakeyo amatenga msika wake. Chifukwa chake tonse tili pano ... Bataan Death March, tikuguba ndikutaya ndalama. ”
Koma Brazil ndiyosiyana, akutero. Onyamula awiri, TAM Linhas Aereas SA ndi Gol Linhas Aereas Inteligentes SA amayang'anira zoposa 90% za msika, ndipo mitengo ili pafupifupi 50% kuposa momwe aliri kuno, adatero. Palibe ntchito zonyamula anthu okwera njanji zoti munganene; anthu omwe sangakwanitse kuuluka amayenda maulendo ataliatali pa basi.
Chifukwa ndege zambiri ku Brazil zimafuna okwera ndege kuti asinthe ndege m'malo ochezera, ndege ya Neeleman, Azul - yomwe ndi Chipwitikizi cha Buluu - ipempha oyenda kumtunda popereka maulendo ena osayima. Kumapeto kwake, ipereka mitengo yotsika mtengo pang'ono kuposa matikiti a basi, ndikuyembekeza kuti isangotenga gawo logulitsa kuchokera kwa omwe akunyamula ku Brazil, koma kukopa anthu omwe samakonda kuuluka.
"Tikuganiza kuti msika uyenera kukhala wokulirapo katatu kapena kanayi," adatero Neeleman.
Koma kulowa mumsika wandege waku Brazil kungakhale kovuta kuposa momwe zimamvekera.
"Neeleman akulimbana ndi malonda amphamvu kwambiri," atero a Bob Mann, mlangizi wodziyimira payokha ku Port Washington, New York.
"Msika wakunyumba yaku Brazil siwosavuta," atero a Mike Boyd, purezidenti wa The Boyd Group, wogwirizira ku Evergreen, ku Colorado. “Malowa akhala manda a ndege. … Izi zanenedwa, ngati wina aliyense angapange ngati zingatheke, Neeleman ndiye ameneyo. ”
Boyd akuganiza kuti zomwe Neeleman adakumana nazo pazogulitsa zidzamupititsa ku Brazil, zomwe Mann akuti akukumana ndi kuchulukana ndikuchepetsa mavuto ofanana ndi a US
Wonyamula watsopano wa Neeleman akumveka ngati JetBlue-ish. Ikagwiritsa ntchito ma jets okwana mipando 118 a E-195 opangidwa ndi a Empresa Brasileira de Aeronautica SA aku Brazil. JetBlue imagwiritsanso ntchito ndege yomweyo ya Embraer. Ndegezo zidzakhala ndi mipando yachikopa ndi ma satellite aulere - zinthu zodziwika bwino kwa makasitomala a JetBlue koma sizimveka ku Brazil.
Neeleman akukonzekera kuyamba ntchito chaka chamawa ndi ndege zitatu, kenako kuwonjezera ndege pamwezi mpaka atakwanitsa 76 kugwira ntchito. Adapeza $ 150 miliyoni (€ 96.6 miliyoni) - pafupifupi gawo limodzi mwamagawo atatu kuchokera ku Brazil, ena onse ochokera ku US - ndipo wapanga ndalama zake $ 10 miliyoni (€ 6.4 miliyoni). Neeleman anabadwira ku Brazil pomwe abambo ake anali mdzikolo ngati mmishonale wama Mormon. Ali ndi nzika yolumikizana ku Brazil ndi US, zomwe zimamupangitsa kuti azitsatira malamulo aku Brazil oletsa nzika zakunja kukhala ndi zopitilira 20 peresenti ya ndege.
Azul idzauluka koyamba koyamba, koma itha kuwonjezera njira zapadziko lonse lapansi mtsogolo. Ndege idzasungidwa mwachinsinsi, ndi cholinga chakuti tsiku lina adzafalikira. Neeleman azigwira zowongolera kuvota.
"Sindidzakhalanso ndi magazini yomweyi (yomwe ndinali nayo) ku JetBlue," adatero Neeleman. "Sindingataye, mukudziwa, sindidzadabwa ngati momwe ndidapangidwira komaliza."
Ndipo adadabwitsidwa kuti, pomwe gulu la JetBlue lidamupempha kuti atule pansi udindo ngati wamkulu ndikuwongolera kuyendetsa kwa JetBlue kwa Purezidenti Dave Barger patangopita miyezi ingapo kuchokera pomwe mphepo yamkuntho yotchuka ya Valentine's Day 2007 idapangitsa kuti zikwizikwi zitheke kuwuluka konse kumpoto chakum'mawa.
Neeleman anapepesa kwa nthawi yayitali chifukwa cha zolakwika za JetBlue ndipo adachitapo kanthu mwachangu kuti akonze zomwe ndege zikugwira. Mwachitsanzo, adalembetsa wamkulu wakale wa American Airlines komanso wogwira ntchito ku Federal Aviation Administration a Russ Chew ngati wamkulu wogwira ntchito.
Koma njira zomwe Neeleman adakonzera JetBlue sizinalepheretse komitiyo kuganiza kuti ndiye vuto.
"Zinali zoyipa, zinali zosayembekezereka, zinali zopanda chenjezo," adatero Neeleman ponena za lingaliro la board. Koma akuwonjezera kuti, "Ndiyenera kutenga nawo mbali ... ndimalankhula ndi aliyense kupatula gulu, moyenera. Chifukwa chake, bungwe lidapanga malingaliro ake momwe zinthu zikuyenera kuchitika komanso zomwe zikuyenera kuchitika (mtsogolo) patsogolo. ”
Neeleman adakhalabe tcheyamani wa JetBlue, koma posachedwa adati sadzayimilanso. Akugulitsa magawo a JetBlue ngati gawo lamaphunziro osiyanasiyana, ndipo apitiliza kutero ngati mipata ikupezeka.
Akuluakulu a JetBlue anakana kuyankhapo. Pamsonkano womwe unachitika mwezi watha kuti akambirane za zomwe JetBlue adapeza, Barger adathokoza Neeleman pantchito yake ku JetBlue, ndipo adamufunira mwayi pa ntchito yake yatsopanoyi.
Kwa nthawi yayitali Neeleman adanenanso kuti iye ndi wamasomphenya kuposa woyendetsa ndege ndi mtedza. Ndiye wamkulu wa Azul pakadali pano, koma akufunsana ndi akuluakulu aku Brazil kuti azitsogolera tsiku ndi tsiku ndegeyo ngati wamkulu. Neeleman adatinso adaphunzira zambiri polumikizana ndi gulu la oyang'anira.
Koma zikuwonekeratu kuti Neeleman sakufulumira kubwerera kumaofesi aku ndege aku US. Atafunsidwa za nkhani yaposachedwa, mgwirizano pakati pa United Airlines ndi United Airways Group Inc. a UAL Corp., adayankha kuti: "Ndili wokondwa kuti ndili ku Brazil."
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