WTM Latin America Tsiku 2: Bizinesi yatsopano ndi maukonde

Tsiku lachiwiri la kope lachisanu la WTM Latin America & 5th Braztoa Business Event lidayamba ndi msonkhano wofunikira wandale pakati pa atsogoleri amakampani oyendayenda aku Latin America. Ministerial Round Table on Tourism monga Chida Chachitukuko anali a Marx Beltrão, Minister of Tourism ku Brazil, Lilian Kechichián, Minister of Tourism ku Uruguay, ndi Alejandro Lastra, Secretary of Tourism ku Argentina, pakukwaniritsidwa kwa msonkhano womwe udapangidwa pa WTM. London mu Novembala chaka chatha.

Oposa 100 akuluakulu a makampani akuluakulu, akuluakulu, akuluakulu ogwira ntchito payekha ndi akatswiri okopa alendo, adatsagana ndi zokambirana pakati pa utsogoleri wa mayiko atatu omwe, malinga ndi United Nations (UN), akuyang'ana zokopa alendo monga gawo la chitukuko chokhazikika.

"Mbiri ya WTM imadziwika padziko lonse lapansi chifukwa chotsimikizira kukumana komwe kumalimbikitsa ma network, kupanga mabizinesi, ndikuwunikira zovuta ndi mwayi wamakampaniwo. Kuchita msonkhanowu ngati umodzi mwamikhalidwe yofunika kwambiri m’kope lachisanu la WTM Latin America ndi chinthu chonyadira kwambiri kwa ife. Tikudziwa kuti tikuthandizira, m'njira yothandiza, pakukula kwamakampani," akutero Lawrence Reinisch, Mtsogoleri wa Ziwonetsero ku WTM Latin America.

Mlembi wa World Tourism Organisation (UNWTO), Sandra Carvao, yemwe adayimira mkanganowo, adalimbikitsanso kufunikira kwa 2017, yomwe idasankhidwa kukhala Chaka cha Tourism Sustainable Tourism, ndikuwunikira zolinga zitatu zomwe zakhala zikuchitika chaka chino: kudziwitsa anthu za mphamvu yamakampaniyi ngati chida chokhazikika. chitukuko, kulimbikitsa mabungwe a boma ndi mabungwe, ndi kulimbikitsana ndi ndondomeko za boma kusintha khalidwe la ogula.

Pamsonkhanowo, nduna ya zokopa alendo ku Brazil, a Marx Beltrão, adayamika njira zomwe zikupangidwira, makamaka mfundo zochepetsera ma visa, kulimbikitsa zomangamanga zamlengalenga, kulumikizana kwakukulu, komanso kukwezeleza kopita, kuwonjezera pa kukula kwa gawo la Brazil ndi kuthekera kochokera ku mgwirizano ndi mabungwe wamba. "Tikugwira ntchito molimbika pazachuma ndi zomangamanga, ndikuwonjezera mwayi wofikira anthu opitilira 60 miliyoni omwe amayenda ku Brazil konse. Koma boma silingathetse chilichonse”.

Marx Beltrão adatsindikanso kuti dzikoli liyenera kugwiritsa ntchito gawoli monga dalaivala wa chitukuko cha zachuma "kupanga ntchito ndi ndalama m'madera am'deralo kumene malonda okopa alendo apangidwa kale". Mtumiki waku Brazil adawonjezeranso kuti bizinesiyo ikupitilizabe kukula, ngakhale akukumana ndi zovuta zachuma. “makampani oyendayenda ndi okhawo amene akusambira polimbana ndi vuto la ulova.”

NTCHITO YA MABIzinesi

Chinthu chinanso cha tsiku lachiwiri la WTM Latin America chinali chiyambi cha magawo omwe ankafunidwa kwambiri ndi Speed ​​Networking, mu Networking Area. Ntchito yamalonda iyi idakhazikitsidwa kuti ogula akhale ndi mwayi wolumikizana ndi owonetsa munthawi yochepa kwambiri. Magawowa amathandizira kusiyanasiyana kwa kulumikizana ndi kulandila pakati pa osunga ndalama, zomwe zimapangitsa kuti ubale wawo ukhale wamphamvu. "Ndikofunikira kwambiri kutsindika kuti iyi si misonkhano wamba: Speed ​​Networking imatsegulira njira zomwe zidzachitike pambuyo pake," akutero Exhibitions Director wa WTM Latin America, Lawrence Reinisch.

Masiku ano, owonetsa pafupifupi 400 ndi ogula 100 adatenga nawo gawo pamwambowu, kuphatikiza Ricardo Shimosakai, yemwe ndi mkulu wa zamalonda wa kampani ya Turismo Adaptado. "Ndimaona ngati chochitika chabwino kwambiri. Kukumana kwaubwenzi kumeneku kumakhala kwabwino kwambiri, makamaka chifukwa ndimatha kulumikizana ndi anthu ambiri. ”

BUKU LAPACHAKA LA BRAZTOA 2017: 3% KUKULA M’KUPANDA

Mu 2016, kuchuluka kwamakampani omwe amagwirizana ndi Braztoa (Brazilian Tour Operators Association) adafika pa R$ 11.3 biliyoni, zomwe zikuyimira kuwonjezeka kwa 3% molingana ndi chaka chatha. Ntchito zokopa alendo zapakhomo zinali zosankhidwa ndi 81.4% ya anthu aku Brazil panthawiyi, poyerekeza ndi 78.5% mu 2015, zomwe zikuwonetsa nthawi yamavuto komanso kusintha kwa kagwiritsidwe ntchito kazakudya, komwe kumadziwika ndikusintha komwe amapita, zogulitsa ndi ntchito. Ziwerengerozi zili m’Buku Lapachaka la 2017 la Braztoa, limene lerolino ndi pulezidenti wa bungweli, Magda Nassar.

Pokhudzana ndi mtundu wa phukusi logulitsidwa, mapepala athunthu - omwe amaphatikizapo mbali zonse za nthaka ndi mpweya - amakhalabe njira yomwe anthu ambiri amawakonda, omwe amawerengera 60% ya zosankha. Chiwerengero cha omwe adakwera adawonetsa chiwonjezeko pang'ono ndi 1%, ndipo mwa okwera 5.12 miliyoni omwe adakwera, 4.1 miliyoni adapita komwe akupita ku Brazil. Chigawo cha Brazil chomwe chimadziwika kwambiri ndi chakumpoto chakum'mawa, chomwe chimapanga 67.4% ya malonda a maulendo apakhomo, ndikutsatiridwa ndi Southeast ndi 13.7%, South ndi 12.6% ndi North ndi Center-West, zomwe pamodzi. ndi 6.1% ya zomwe zimagulitsidwa pamsika.

Magda anati: “Makampani athu anawonjezeka pang’ono m’chaka chodzaza ndi mavuto. "Koma posachedwapa tidalengeza za kuyimitsidwa kwa ndalama pafupifupi 68% za Unduna wa Zokopa alendo (kudula R$ 321.6 miliyoni). Tidandaule”, adapempha pulezidenti.

Yearbook yonse ipezeka pa Webusaiti ya Braztoa kuyambira pa Epulo 7.

KUSINTHA KWA NTCHITO

Kupitiliza ndi maphunziro ndi chitukuko cha akatswiri, WTM Latin America inalandira wofufuza ndi pulofesa ku yunivesite ya São Paulo, Mariana Aldrigui, yemwe adalankhula za momwe mibadwo yatsopano ikuchitapo kanthu pakupanga ntchito zolimbikitsa kuti zithandize kusunga chilengedwe.

Pagulu "Kumasulira kukhazikika mu bizinesi: malingaliro olimbikitsa!", Katswiriyo adapita kukatsutsa ophunzira aku Brazil. "Ngati mayiko monga Netherlands, United States ndi United Kingdom atha kupanga minda mkati mwa masitolo akuluakulu, zovala zokhala ndi zowononga zowonongeka zomwe zimayesa kangati kuchepetsa kuipitsidwa, Brazil iyenera kulowa mu gear ndikulimbikitsa anthu omwe ali ndi malingaliro atsopano".

Gulu lina lomwe linali ndi unyinji wa anthu ndi lomwe linaperekedwa ndi katswiri wazokopa alendo pa Google, Felipe Chammas. Wotsatsa malonda adapereka zitsanzo zingapo zazinthu zomwe zidagunda masauzande ambiri pa YouTube, akuyamika kuti kugwiritsa ntchito zomwe zili papulatifomu kwakwera ndi 200% pazaka zingapo zapitazi. "Muyenera kuganiza za momwe mungalimbikitsire komanso kukopa apaulendowa. Chifukwa akuchita kafukufuku ndipo akuzindikira malangizo omwe aperekedwa komanso zokumana nazo zomwe zawonetsedwa m'mavidiyowo ”.

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