Msika Woyenda Padziko Lonse ukuchititsa masemina awiri pa intaneti ngati gawo la WTM ya sabata yamawa Sabata ya Sustainability pulogalamu ya webinar, ndi oimira owulutsa ndi atolankhani amagazini akugawana malingaliro awo momwe atolankhani akuchitira pakusintha kwamayendedwe pakati pa COVID-19.
Gawo loyamba, New Normal? Country Branding panthawi ya COVID-19… ndipo pambuyo pake, imayendetsedwa ndi BBC Global News, ndipo iyamba nthawi ya 2pm BST pa Meyi 19.
M'dziko lomwe lakonzedwanso ndi mliri wa COVID-19, gawoli liwona momwe malonda otsatsa maulendo ndi zokopa alendo adzasinthire, zomwe zidzachitike m'tsogolomu, komanso momwe makampaniwo angazichitire. Kukambilana zam'mbuyo, zamakono komanso zotheka zamtsogolo zamakampani oyendayenda, gawoli lidzayang'ana pakusintha kwa malingaliro a ogula, ndipo pamapeto pake, izi zitha kutanthauza chiyani panjira zoyankhulirana zama brand oyenda.
Kutenga nawo gawo mu gawo la webinar la WTM Sustainability Week ndi Samantha Adams, wachiwiri kwa purezidenti, malonda otsatsa, Western Europe, BBC Global News. Adzaphatikizidwa ndi anzake Alex Greenwood, wamkulu zili strategist, ndi Alessio Nesi, Wothandizira Wotsogolera (Kupanga ndi Kutumiza), kuchokera ku BBC StoryWorks, situdiyo yotsatsa za BBC Global News.
Mu gawo lachiwiri, Lyn Hughes, woyambitsa nawo ndi mkonzi wamkulu wa Wanderlust ifotokoza zimene zinamuchitikira poyendayenda padziko lonse komanso kukhulupirira kwake kuti ntchito zokopa alendo zingathandize kuti anthu a m’deralo apindule, nyama zakuthengo ndi chilengedwe.
Gawoli linayitana Tourism post-COVID: zovuta ndi mwayi wopanga maulendo okhazikika imayamba pa 2 pm BST pa May 21 ndipo idzayang'ana momwe makampani oyendayenda angamangidwenso m'miyezi ndi zaka zikubwerazi komanso ngati zidzakhala zowonjezereka kapena zochepa kuposa kale. Zokambiranazi ziwunika zomwe tingaphunzire pa zomwe tachita pavuto la coronavirus kutikonzekeretsa kuthana ndi vuto la nyengo.
Hughes alankhula ndi Jeremy Smith, Katswiri wokhazikika wa zokopa alendo wa WTM komanso woyambitsa nawo Tourism Ilengeza Zadzidzidzi Zanyengo. Komanso kulangiza pafupipafupi za njira ndi kulumikizana, Smith adayambitsa posachedwa Malo Okhazikika.
Opezeka pawebusaiti ya WTM Sustainability Week adzakhala ndi mwayi wofunsa mafunso kwa akatswiri atolankhani pamisonkhano yonseyi.
Dinani kuti mulembetse:
- Lachiwiri - Meyi 19, 2020 nthawi ya 2pm BST
New Normal? Country Branding panthawi ya COVID-19… ndipo pambuyo pake
Mothandizidwa ndi BBC Global News
https://hub.wtm.com/the-new-normal-country-branding-at-the-time-of-covid-19-and-after/
- Lachinayi - Meyi 21, 2020 nthawi ya 2pm BST
Tourism post-COVID: zovuta ndi mwayi wopanga maulendo okhazikika
Yolembedwa ndi Wanderlust magazine
Yakhazikitsidwa pa Epulo 23, WTM Global Hub ikufuna kuthandiza akatswiri ogwira ntchito zamaulendo padziko lonse lapansi.
Mbiri ya WTM - mtundu wa kholo wa WTM London, WTM Latin America, Msika Wakuyenda ku Arabia, WTM Africa, Pitani Patsogolo ndi zochitika zina zazikulu zamalonda zapaulendo - zikulowetsa muukadaulo wapadziko lonse lapansi wa akatswiri kuti apange zinthu zapadera za malowa.
Chimodzi mwazomwe zili mu Global Hub chidzaperekedwa m'Chisipanishi ndi Chipwitikizi ndi WTM Latin America, yomwe ipanganso ma webinema aku Latin America.
Pamodzi ndi ma webinars olumikizana, zina zochokera kwa akatswiri amakampani zimaphatikizapo ma podcasts; laibulale yamavidiyo; mabulogu; nkhani zokopa alendo ndi luso loyendera maulendo; ndi 'Gulu Lanu Loyenda', zokhala ndi zosintha zabwino kuchokera kwa akatswiri oyenda za momwe akuthandizire makampani ndi ena.
WTM Global Hub imapezeka pa http://hub.wtm.com/
#IdeasArriveHere #TogetherWeStand #OneTravelIndustry #RoadToRecovery #TravelIndustry #EuropeanTourism #SaveTourism #TogetherInTravel
#kumanga
ZOMWE MUNGACHITE PA NKHANIYI:
- the challenges and opportunities for a more sustainable travel industry starts at 2 pm BST on May 21 and will look at how the travel industry can rebuild in the next months and years and whether it will be more or less sustainable than before.
- In session two, Lyn Hughes, co-founder and editor-in-chief of Wanderlust magazine, will draw on her experience of travelling the globe and her belief in tourism as a force for good, benefiting local communities, wildlife and the natural world.
- As well as regularly advising on strategy and communications, Smith recently launched Resilient Destinations, a website created in response to the current Coronavirus emergency to collect and share stories and resources to ensure a sustainable tourism response.
