Achinyamata apaulendo amakonda kutumizirana mameseji pakasungitsa maulendo atatha mliri

• 66% angafune kukhala ndi makampani awo a ndege, hotelo, kapena apaulendo pama foni awo, kulumpha mpaka 81% pakati pa 18 mpaka 23.
• 58% akufuna kukhala ndi mzere wachindunji kumakampani awo oyendetsa ndege, hotelo, kapena oyendayenda pawailesi yakanema, omwe 18 mpaka 23 atera pa 68%
• 66% angafune mwayi wotumizira uthenga akapita patsamba lawo landege, hotelo, kapena tsamba lamakampani oyendayenda, kufikira 76% pakati pa 18 mpaka 23.

Kafukufuku wa anthu 2,000 aku America adapeza kuti pafupifupi atatu mwa anayi a ogula (73%) amakonda kutumizirana mameseji kuposa kuyimba mafoni akamasungitsa ndege, hotelo, kapena malo ena okhudzana ndi maulendo. Mwa azaka zapakati pa 18 ndi 23, chiwerengerocho chimafika pa 90%. Malinga ndi kafukufuku wa Epulo 2021, njira zotumizira mauthenga - kuphatikiza ma SMS, WhatsApp, Apple Business Chat, Facebook Mtumiki, ndi mawebusayiti amtundu ndi mapulogalamu - amawonedwa ngati njira yabwino, yokondeka kuti apaulendo azilumikizana ndi zomwe amakonda. 

Pafupifupi ochuluka (71%) ali omasuka kuti ndege zawo, hotelo, kapena makampani apaulendo afikire ndikuwatumizira mameseji mwachindunji, makamaka ngati malonda kapena kukweza kulipo. Chiwerengerochi chikukwera mpaka 80% mwa azaka zapakati pa 18 mpaka 23, zomwe zikuwonetsa mwayi wamakina omwe amapereka mauthenga kwa anthu omwe amasilirawa ndikupereka mtundu wa ntchito zomwe zingathandize tsogolo lamakampani oyendayenda. Zomwe zapezeka mu kafukufukuyu zikuphatikizapo:

• 66% angafune kukhala ndi makampani awo a ndege, hotelo, kapena apaulendo pama foni awo, kulumpha mpaka 81% pakati pa 18 mpaka 23.
• 58% akufuna kukhala ndi mzere wachindunji kumakampani awo oyendetsa ndege, hotelo, kapena oyendayenda pawailesi yakanema, omwe 18 mpaka 23 atera pa 68%
• 66% angafune mwayi wotumizira uthenga akapita patsamba lawo landege, hotelo, kapena tsamba lamakampani oyendayenda, kufikira 76% pakati pa 18 mpaka 23.

Delta ikutsogolera njira zotumizira mauthenga kwa apaulendo powapatsa mphamvu kuti ayambe kukambirana ndi Delta mwachindunji kuchokera ku Apple Business Chat, SMS, pulogalamu ya Fly Delta, kupatuka kwa IVR, komanso ma code a QR mkati mwa eyapoti. Zokambiranazi zimalola makasitomala kuti azilumikizana ndi ndege mwachangu komanso mosavuta. Delta imagwiritsanso ntchito mphamvu ya AI yolankhulana kuti ithandizire othandizira ake ndikuthandizira makasitomala ambiri mwachangu kuposa kale, komanso kuthekera kwake kolipira muuthenga kuthandiza makasitomala kusungitsa maulendo ndikugula osasiya kukambirana.

Delta idakhala ndi zokambirana 2.45 miliyoni pa Conversational Cloud mu 2020, ndi zokambirana 925,000 mothandizidwa ndi AI. Mwazokambirana zoyendetsedwa ndi AI, 37% idasamalidwa kwathunthu ndi kuphatikiza kwa ma bots opangidwa ndi mtundu komanso AI yokambirana. Makasitomala okhutitsidwa ndi zochitika izi anali okwera kwambiri (92 CSAT). Delta ikukonzekeranso kugwiritsa ntchito Cloud Conversational kuti igwirizane ndi makasitomala pa Facebook Messenger ndi Twitter DMs.

Ndi 90% ya achinyamata aku America omwe akuwonetsa kuti amakonda kutumizirana mameseji ndi makampani oyendayenda, zikuwonekeratu kuti tsogolo laulendo lidzalamuliridwa ndi mitundu yomwe imatengera ndikukulitsa zomwe amakumana nazo pakugulitsa, kutsatsa, komanso chisamaliro chamakasitomala.