Dinani apa kuti muwonetse zikwangwani ZANU patsamba lino ndikulipira kuti mupambane

Kuswa Nkhani Zoyenda Ulendo Wamalonda Education Germany Misonkhano (MICE) Nkhani Press Kumasulidwa

Event Tech Dominate tsiku ku IMEX ku Frankfurt

Written by Alireza

"Chidaliro cha nthawi yayitali chikubwerera"' - Rajesh Agrawal, Wachiwiri kwa Meya wa London for Business akufotokoza mwachidule momwe mzindawu ukuyendera pamisonkhano ndi zochitika ndipo izi zidapezeka pawonetsero ku IMEX ku Frankfurt, zomwe zikuchitika mpaka 2 June.

Kuyika ndalama m'malo ndi malo kwathandizira kupita patsogolo kwa gawoli ndi ExCeL London, South Africa ndi Bangkok pakati pa owonetsa omwe akulengeza mapulani akuluakulu achitukuko pawonetsero.

Remo Monzeglio, Wachiwiri kwa Nduna Yowona za Zokopa alendo, Uruguay, adafotokoza kuti kufulumira kwa dziko lake, kulimbikira kwa mliriwu kwathandiza kuti mbiri yake ikhale imodzi mwamalo otetezeka kwambiri, kukhala pagulu asanu padziko lonse lapansi. Ndi 80% ya anthu 3.5 miliyoni omwe ali ndi katemera wokwanira, Uruguay yakhala ndi zochitika zazikulu zamabizinesi ndi masewera, chilichonse chimakhala ndi otenga nawo mbali opitilira 50,000. Posachedwapa, tsiku la UNESCO World Press Freedom Day lidachitika ku Punto del Este, komwe kumadziwika kuti Saint Tropez yaku South America.

Remo Monzeglio, Wachiwiri kwa Minister of Tourism, Uruguay

Chithunzi: Remo Monzeglio, Wachiwiri kwa Minister of Tourism, Uruguay. Kutsitsa zithunzi Pano

Kugulitsa kwakanthawi kochepa komanso zochitika za niche ndizochitika zazikulu pambuyo pa mliri, malinga ndi zomwe zapeza kuchokera ku Center for Exhibition Industry Research (CEIR). Polankhula pamayimidwe a MPI ndi ICCA, a Cathy Breden, Woyang'anira Director wa CEIR ndi CEO wa IAEE, adati okonzekera ndi "jittery" pambuyo pa mliri, zomwe zimatsogolera kumayendedwe amfupi ogulitsa ndi mitundu yatsopano yazochitika. Izi zikuphatikizanso zochitika zazing'ono, za niche komanso zachigawo zomwe zimapereka mwayi watsopano kumakampani.

Breden adalimbikitsa okonza mapulani kuti afufuze mwayi wopezeka m'malo omwe ali ndi msika, kuyang'ana pakuchitapo kanthu kwa chaka chonse, ndikuyika patsogolo kukhazikika ndi kusiyanasiyana komanso kuphatikiza. Ananenanso kuti "malonda a omnichannel atsala". Adafotokozanso kuti: "Onetsetsani kuti mukumvetsetsa zomwe njira yanu yotsatsa ya omnichannel ikufikira anthu onse osiyanasiyana komanso omwe akukhudzidwa nawo. Digital ndiyowonjezera, sikupikisana ndi zochitika zapamthupi. ”

Kukwera pa show floor

Chithunzi: Kugwira pawonetsero. Tsitsani chithunzi Pano.

Ulendo wamawonekedwe aukadaulo

Opezekapo adatsogozedwa ndi zochitika zamakono ndi Miguel Neves, Skift Meetings Editor in Chief. Mu Ultimate Guide to Event Tech 2022, Neves adalongosola kuti kukula kwaukadaulo wamasewera kwakwera 1000% kuyambira mliriwu: "Awa ndi malo otanganidwa komanso ovuta kuwongolera pakali pano," adatero.

Asanaganize kapena kupita kumakampani aliwonse aukadaulo, adalimbikitsa kuti: “Muyenera kudziwa zomwe luso laukadaulo lingachite, ndi zomwe simungathe kuchita. Ndipo ngati wina akufunsani ngati nsanja yabwino ilipo, palibe! Ichi ndichifukwa chake ndimalangiza aliyense wokonza mapulani kuti ayambe ndi lingaliro kaye, kenaka akonze ndiyeno zida. Mutha kutayika kwambiri ngati mungaganizire zaukadaulo koyambirira kwambiri pakupanga kwanu. ”

Mu 'Nthawi yakwana yoti muyambe kupanga mtundu wanu', chimodzi mwa zochitika zopitilira 150 zomwe zikuchitika panthawi yawonetsero, Shameka Jennings adagawana njira zake zopangira mbiri yabwino kwa anthu ndi mabungwe. “Pangani chiganizo chomwe chikufotokoza mwachidule za 'chiyani, kuti ndi chifukwa chiyani' cha udindo wanu - ndipo chigwiritseni ntchito ngati nyenyezi yanu yakumpoto podzidziwitsa nokha. Ndiko kuzindikira njira yomveka bwino, kukhalabe osakukhululukirani, kugwira bwino lomwe ndikugwira mwamphamvu, osasiya kupita. ” Malangizo ake apamwamba? "Tengerani mwayi wanthawi yanu pano pawonetsero - pali zambiri komanso anthu ambiri oti mukumane nawo."

Deta imathandizira 'foodprint'

Kukhazikika kumawonekeranso pagulu la okonza mapulani: "Ndi imodzi mwazovuta zazikulu zomwe makampani athu akukumana nazo" adalongosola Isabel Schmittknecht wochokera ku MCI Germany. Eric Wallinger wochokera ku Meet Green adalongosola momwe "F&B ili pamphambano zokhazikika - ndipamene zinthu zonse zokhazikika zimakumana" mu gawo lake la 'Zolemba zanu zachilengedwe'. Gululo lidagawana zovuta zawo ndi umboni wa data womwe umawonetsa kwambiri - "Ndikachotsa mbale zisanu pamenyu yanga, izi zisintha bwanji dziko? Ndikufuna manambala kuti nditsimikize izi, ”adatero wopezekapo.

Mlendo, Beau Ballin, Wachiwiri kwa Purezidenti, Mtsogoleri Wamsika Wapadziko Lonse ku CWT Misonkhano & Zochitika ku Minneapolis akufotokoza mwachidule chisangalalo cholumikizananso pamalo owonetsera: "Ndinali ku IMEX America, ndiye ndibwino kupitiliza ulendowu ndikuwona chiwonetserochi chikutsegulidwa ndipo anthu akusonkhana. pamodzi kachiwiri. Zochitika ziwirizi ndizomwe ndimatcha "Sabata Yakale Yanyumba". Ndiko kukumana ndi ogulitsa ndi ogulitsa mahotela atsopano, koma ndikufunanso kuona anzanga m'makampani ndi anzanga ndi anzanga."

IMEX ku Frankfurt ikuchitika 31 Meyi - 2 Juni 2022 - gulu lazamalonda litha Lembani apa. Kulembetsa ndi kwaulere.

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