Kampeni iyi imayitanitsa mabungwe azokopa alendo, mabungwe aboma, ndi makampani omwe ali nawo (gawo lazawokha) kuti athandizire mabungwe awo a PR ndi akatswiri azamalonda kuwonetsa ulemu kwa atolankhani pazaulendo ndi zokopa alendo, ndikuzindikira zomwe amathandizira pantchito yopanga ndalama iyi padziko lonse lapansi.
The Advocacy Campaign
Atolankhani 33, olemba mabulogu, ndi olimbikitsa, mabungwe 4 a PR, ndi mitundu 11 yoyendera ndi zokopa alendo adalowa nawo zomwe zangoyambitsidwa kumene. World Tourism Network kampeni yolimbikitsa kubweretsa chilungamo kwa "zofalitsa zomwe zapezedwa".
Pokhapokha ngati inu kapena kasitomala wanu mungagwire ntchito kwaulere, pLekani musayese kukankhira zomwe zimalimbikitsa bizinesi, komwe mukupita, chochitika, kapena kafukufuku pokhapokha mutawonetsa kuyesetsa kwachikhulupiriro kotero kuti zofalitsa zathu zitha kukhala a gawo la njira zopezera ndalama - mwachindunji kapena molakwika.
Uwu ndiye uthenga womwe anthu omwe akutenga nawo mbali amakhudzana ndi omwe akukankhira ma media omwe adapeza.
Kodi Earned Media imagwira ntchito bwanji?
Kopita, mtundu wamaulendo, okonza zochitika, makampani ofufuza omwe akufuna kuti awonekere pofalitsa nkhani akulemba ntchito mabungwe a PR ndipo amadalira malonjezo awo kuti apeze "nkhani zaulere" pazolengeza zawo zotsatsa.
"Timalandira zofalitsa pafupifupi 2000 tsiku lililonse, 95% ndikuyesera kulimbikitsa ndi kutsatsa mahotela atsopano, malo, ndege ndi maulendo apanyanja podutsa malonda athu," adatero Juergen Steinmetz, wofalitsa. eTurboNews, ndi Chairman wa World Tourism Network.
Maulendo a Banja
"Nthawi zina, iwo amene akufuna kuti awonetsedwe atolankhani, olimbikitsa, kapena olemba mabulogu paulendo wa FAM womwe uli ndi zolinga zabwino komanso wophatikiza zonse. Lingaliro ndikugula zofewa zaulere zaulere, koma mwatsoka, izi sizilipira ngongole zathu. Komanso nthawi yomwe atolankhaniwa amawononga imachotsa ntchito zina,” adatero Steinmetz.
latsopano WTN kampeni ikufuna kuti atolankhani ndi zolemba zawo alipidwe pa nthawi yomwe amathera pamaulendo a FAM.
Chinyengo chilichonse m'buku
Journoresearch ikuwoneka kuti yatenga masewerawa okakamiza makasitomala awo kuti apindule nawo pamlingo wina.
Otchedwa Journalists 'Research Department of Journoresearch akuti amatulutsa nkhani zomwe omvera amakonda ndikulonjeza zofufuza zodziwika bwino, zolondola, zomwe zimathandizira nkhani zazikulu.
Amati amagwirizana ndi malonda monga bbc.co.uk, telegraph.co.uk, express.co.uk, msn.com, thesun.co.uk, yahoo.com, standard.co.uk, nasdaq.com , forbes.com, elle.com, bloomberg.com,, zomwe eTN sinathe kutsimikizira.
Cholinga chawo chodzikhazikitsira: Timathandizira atolankhani padziko lonse lapansi ndi chidziwitso ndi chidziwitso chosangalatsa.
Malinga ndi iwo, amafotokoza momwe izi zimagwirira ntchito
- makasitomala athu amatilamula kuchita kafukufuku mu makampani awo
- Timachita kafukufuku ndikutumiza zomwe tapeza ndi zidziwitso kwa atolankhani ofunikira
- Atolankhani amagwiritsa ntchito zidziwitso zathu ngati maziko komanso ngati chowonjezera cha nkhani zawo ndikutchula kasitomala wathu m'mabuku awo ndi ulalo.
Zomwe sanena n'zakuti pafupifupi kafukufuku aliyense amachokera pazidziwitso zochititsa chidwi zomwe zimatsegula mosavuta zenera la madandaulo ndipo zimakhala ndi mwayi waukulu wopanga mbiri ya zolemba zomwe zimapanga kafukufuku wotere popanda kufufuza zenizeni.
Kuti zikhale zovuta kwambiri, zovuta kuzindikira maulalo obisika muzofufuza zamabizinesi okayikitsa, monga mawebusayiti otchova njuga pa intaneti, mabizinesi akuluakulu, pakati pa ena. Zofalitsa zambiri zovomerezeka sizingakhale kutali ndi kuphatikiza maulalo oterowo m'nkhani. Kuphatikizira maulalo oterowo kutha kuyika pachiwopsezo mavoti a Google ndi ma injini ena osakira.
Ngati chofalitsa sichikhala ndi maulalo otere pambuyo pofalitsa nkhani yofufuza yotere, adzalandira imelo kuchokera kwa munthu wina dzina lake Anna Ryan. Imelo iyi iti: Moni, nkhaniyi (KULUMIKIZANI ndi nkhaniyi) yagwiritsa ntchito zidziwitso ndi zomwe ndatulutsa popanda kutchula (HER ADVERTISER) yemwe adachita kafukufukuyu. Kodi zingatheke kusintha izi kuti muwapindule ndikugwiritsa ntchito ulalo watsamba lawo (QUESTIONABLE LINK)
Mu "nkhani yochititsa chidwi," kampaniyo idaumirira kulumikizana ndi kampani ya kasino pa intaneti. Mukayang'ana tsamba la kampani ya kasino pa intaneti, tsamba ili nthawi zambiri siliphatikiza zidziwitso. Mbiri yamawebusayiti oterowo nthawi zambiri imalemba madandaulo ambiri ndi omwe amati ndi zachinyengo.
PR Newswire & Cision
Mbuye wina pakupeza mabungwe a PR kuti agwiritse ntchito ntchito zawo ndi Cision, mwini wake wa PR Newswire. Imodzi mwantchito za Cision ndikugulitsa zidziwitso, kuphatikiza ma imelo a "atolankhani otsimikizika." Mabungwe a PR amalipira ndalama zambiri kuti agwiritse ntchito maadiresi oterowo moona mtima.
Mtundu wamabizinesi a PR Newswires ndikufalitsa zofalitsa ku zofalitsa zambiri.
Cision ndi kampani yomwe imadziwika ndi mawebusayiti a kangaude ndikuchotsa ma imelo achinsinsi, osagwiritsidwa ntchito. eTurboNews anali atakhazikitsa misampha ingapo ya maimelo yokhala ndi ma adilesi osagwiritsidwa ntchito ndi maimelo omwe sanagwiritsidwe ntchito komanso mayina opangidwa kuti azindikire kangaude.
Tsiku lililonse, maimelo otere amalandila mazana atolankhani kuchokera kumakampani a PR ochokera padziko lonse lapansi omwe akuwoneka kuti amalipira ndalama ku Cision kuti apeze ma adilesi oterowo, kuphwanya mfundo zachinsinsi.
PR Newswire ikulipira mabungwe a PR ndalama zambiri kuti azifalitsa zofalitsa kwa anthu ambiri olembetsa atolankhani. Iwo akuwonetsa kuti atolankhani awo azitenga nkhani ngati izi m'mabuku awo.
Zomwe samauza makasitomala awo:
- Zofalitsa zilizonse zokhuza milingo ya injini zosakira zomwe zimakopera kutulutsidwa koteroko kuti zifalitsidwe zilangidwa ndi ena ogwiritsa ntchito injini zosaka chifukwa chogwiritsa ntchito "zobwereza." PR Newswire ikuchita mpikisano mwachindunji ndi zofalitsa zomwe zimatumiza zotulutsidwa zitalembedwa kale pansi pa PR Newswire domain.
Izi zikuwonetsa ku injini zosakira PR Newswire ndiye gwero loyamba komanso loyambirira lazinthu zotere, kuletsa chofalitsa chilichonse kuti chisalandire ngongole chifukwa chofalitsa nkhani zawo. Kusindikiza kungasonyeze mosavuta ku injini zosaka zomwe zili zofanana, zinali zoipa kwa mbiri yomwe inakhazikitsidwa pambuyo pa zaka za ntchito. Nthawi iliyonse PR newswire ikafuna, amatha kunena kuti ali ndi copyright pazomwe amafalitsa ndi chindapusa. - PR Newswire ikupanga malipoti ochititsa chidwi ndi mazana a zotola, pomwe ziwerengero zambiri zotere zimagulidwa kumbuyo komwe palibe wowerenga weniweni yemwe angawone. Amagwira ntchito ndi masamba akulu akulu omwe amafunikira ndalama ngati wina aliyense koma adziteteze posakhala ndi zomwe zili patsamba lomwe wowerenga wamba angawone.
Makampani atolankhani otere akuphatikiza YAHOO FINANCE, AP, ndi Business Wire, pakati pa ena. - Liti Travel Marketing Network adagwiritsa ntchito ntchito za PR Newswire kwa kasitomala wofunsira, kutengera kochititsa chidwi kwa zofalitsa 123 zomwe zawonetsedwa mu lipoti lachipambano lomwe laperekedwa, ndipo owerenga mamiliyoni ambiri akuwona kutulutsidwa kwa atolankhani, kafukufuku wa eTN adachepetsa zidziwitso zenizeni mpaka zofalitsa ziwiri, ndipo imodzi inali. eTurboNews.
izi World Tourism Network Kampeni yolimbikitsa lapangidwa kuti lipangitse ubale pakati pa mitundu yoyenda, mabungwe a PR, ndi zofalitsa kukhala zachilungamo komanso zopindulitsa.
Kuti mudziwe zambiri zamomwe mungalowe nawo kampeni iyi pitani ku https://wtn.travel/earnedmedia/
Izi zikutanthawuza chiyani pazofalitsa zovomerezeka ndi eTurboNews Dinani apa.
