Tourism ku Hong Kong Imateteza Zochitika Zoposa 60 MICE

Hong Kong Tourism Board (HKTB) yalengeza kuyambiranso kwakukulu mu Zokopa alendo, Misonkhano, zolimbikitsa, misonkhano ndi ziwonetsero (MICE) m'miyezi isanu ndi umodzi yoyambirira ya 2024.

Ndi alendo pafupifupi 21 miliyoni omwe afika ku Hong Kong pakati pa Januware ndi Juni, pafupifupi theka la iwo adasankha kugona. Mwa alendowa usiku wonse, pafupifupi 700,000 anali ofika a MICE, omwe akuyimira kuchira kwa pafupifupi 80% ya magawo omwe adawonedwa panthawi yomweyi mu 2018. Izi zimapangitsa MICE kukhala gawo la alendo omwe akuchira mofulumira kwambiri ku Hong Kong.

Gawo la MICE limagwira ntchito yofunika kwambiri pokopa alendo owononga ndalama zambiri kuti abwere mumzindawu komanso kukulitsa mbiri ya Hong Kong padziko lonse lapansi ngati malo oyamba ochitira misonkhano. Pa avareji, mlendo aliyense wa MICE amawononga HK$8,000 panthawi yomwe amakhala, zomwe zinali zokwera kwambiri (20-30%) kuposa ndalama zomwe onse apaulendo olowera.

Mu 2023, alendo a MICE ankakhala nthawi yayitali, pafupifupi mausiku 3.7 poyerekeza ndi pafupifupi mausiku 3.2 kwa alendo ogona. Kuphatikiza apo, zokopa alendo za MICE zidathandizira kukopa alendo ochulukirapo ochokera kumayiko ena, zomwe zikuwonetseredwa ndi mfundo yakuti theka la alendo obwera ku MICE adachokera kumisika yapadziko lonse lapansi, mosiyana ndi 25% ya alendo onse obwera usiku wonse.

Kufunitsitsa kukulitsa bizinesi ya MICE kumakhalabe kolimba. The Mtengo wa HKTB yathandizira malingaliro aboma komanso azibizinesi pazochitika zachigawo komanso zapadziko lonse lapansi, zomwe zidapangitsa kuti apezeke bwino zochitika zazikulu zopitilira 60 zapadziko lonse lapansi za MICE zomwe zikuyenera kuchitika ku Hong Kong kuyambira 2024 mpaka 2026, ndipo kuchuluka kwakukulu kukuchitika mu mzindawu chifukwa cha nthawi yoyamba. Zochitika zomwe zikubwerazi zikuyembekezeka kukopa alendo opitilira 180,000 ochokera ku Mainland China komanso padziko lonse lapansi.

Zochitika zimaphatikiza mitu ndi magawo osiyanasiyana. Kuphatikiza pa mafakitale omwe Hong Kong imachita bwino, monga ukadaulo ndiukadaulo (I&T), sayansi yachipatala, ndi ntchito zachuma, mitu yomwe ikubwera kuchokera kumagawo ngati ndege, zomangamanga, ndi maphunziro ikudziwikanso pazipambano zaposachedwa.

Kupambana kwakukulu kumaphatikizapo kubweranso bwino kwa ACM SIGGRAPH Asia 2025 kutsatira msonkhano wapita ku Hong Kong mu 2013; komanso misonkhano yambiri yochita upainiya ndi ziwonetsero m'mafakitale osiyanasiyana, monga SmartCon 2024 ndi Consensus Hong Kong 2025 mu gawo la I&T; ndi Super Terminal Expo 2024, Routes World 2025, ndi Airspace Asia Pacific 2025 & 2027 mu gawo la ndege. Misonkhano yodziwika bwino yapadziko lonse lapansi yomwe ikuyembekezeka kuchitika ku Hong Kong koyamba kuphatikiza World Cancer Congress 2026 ndi International Federation of Landscape Architects World Congress 2026.

Zochitika zazikuluzikuluzi sizikungolimbitsa udindo wa Hong Kong monga malo ochitira misonkhano yapadziko lonse lapansi komanso kulimbitsa mbiri ya mzindawu m'magawo onse amakampaniwa.

Njira zisanu zopititsira patsogolo ntchito zokopa alendo za MICE

Kuti apitilize kukula, HKTB ipitilira:
• Chitani zonse zomwe mungathe kuti muteteze ndikuyitanitsa zochitika zazikulu zapadziko lonse za MICE zomwe zidzachitikire ku Hong Kong;

• Kupereka njira zosiyanasiyana zothandizira ndalama zothandizira zochitika zamitundu yosiyanasiyana, kupindulitsa malonda, othandizira maulendo, mahotela ndi zina;

• pitilizani njira yotsimikizika yanjira zambiri yolimbikitsa kukula kwa zokopa alendo ku MICE kudzera mu mapulogalamu ogwirizana nawo kuphatikiza "Hong Kong Incentive Playbook" ndi "Hong Kong Convention Ambassadors" pulogalamu;

• kupititsa patsogolo zokumana nazo za alendo odzaona mtawuni mwa kukonza zinthu zoonjezera, kuyambira kukaona malo kupita ku matikiti abwino opita kumalo osungiramo zinthu zakale ndi zina zotero., kuwonetsa chidwi chokopa alendo ku Hong Kong pamwamba pazambiri zabizinesi;

• sewerani zabwino zapadera za Hong Kong, makamaka ngati "cholumikizira chapamwamba" cholumikizira mabizinesi apadziko lonse lapansi ndi misika ya Mainland, muzotsatsa ndi kutsatsa komanso kukwezedwa, kuwonetsa maubwino a zida zamzindawu monga malo apamwamba padziko lonse lapansi, komanso zolumikizira zolumikizidwa bwino. .