Ulendo waku Caribbean umachotsa Msika waku US ndi UK: Kodi munthu adapanga chimphepo?

Mphepo yamkuntho yopangidwa ndi anthu ingakhale ikupanga ku Caribbean kumayambiriro kwa chaka chatsopano. United States yawonedwa ngati msika wofunikira kwambiri wazokopa alendo ku Caribbean Island Countries and Territories. Alendo aku America opita ku Caribbean akuwonetsa bwino kuti United States ndiye msika wofunikira kwambiri mderali, pomwe alendo ambiri amafika tsiku lililonse.

UK ndi Europe akuwoneka ngati msika wachiwiri waukulu kwambiri wolowera. Popanda alendo ochokera ku US ndi UK, chuma chambiri m'maiko aku Caribbean chikhoza kugwa.

N’chifukwa chiyani bungwe la Caribbean Tourism board linaganiza zotseka maofesi awo ku New York ndi ku London? Zotsatira zamakampani oyendera alendo komanso gulu lodzipereka la ogwira ntchito zitha kukhala zowononga.

Kodi zofunika kwambiri za Organisation Tourism ku Caribbean mu 2020? TWapampando wa CTO adayesa kufotokozera eTurboNews mu October, koma mkanganowo unakula.

Stanton Carter, yemwe anali Mtsogoleri wakale wa Tourism ku Dominica pamapeto pake anali ndi zokwanira ndipo anayimirira. Iye analembera kwa eTurboNews lero kufotokoza:

Chifukwa cha kutsekedwa kwa maofesi a CTO ku New York ndi London patatha zaka makumi awiri Kukambirana, kukambirana, ndi kukambirana ndi chisankho chomwe chinafikira kukonzanso ndikuyikanso bungwe la CTO.

Cholinga chake ndikukweza udindo wa CTO pakukula kwa ntchito zokopa alendo m'derali. Kuti tikwaniritse cholingachi, ndalama zogwirira ntchito za CTO ziyenera kuchepetsedwa kwambiri.

Lingaliro lakukonzanso bungwe la Caribbean Tourism Organisation ndikudula ndalama zogwirira ntchito sizoyambira. Magwero odalirika amatiuza kuti kale mu February 2001 makope a lipoti lomaliza lotchedwa "STRATEGIC REVIEW OF CTO MARKETING FUNCTION'' yomwe inali ndi malingaliro okonzanso modus operandi ya CTO adatumizidwa ku Bungwe Lolamulira la CTO la tsikulo kuti liwunikenso, kuliganizira, ndi kukhazikitsidwa. .

Mfundo zazikuluzikulu za lipotilo zakonza kukonzanso bwino ndi kukulitsa gawo la malonda la CTO motere:

1. Kusamutsa ofesi ya CTO ku New York ndi likulu la Marketing Division kupita ku Miami, Florida kuti achepetse ndalama zogwirira ntchito.
2. Kukweza ndi kukulitsa malo aku London kuti azigwira ntchito ngati ofesi ya CTO UK ndi ofesi yake yaku Regional European
3. Kukhazikitsa maofesi otsatsa a CTO omwe ali ndi antchito komanso okonzedwa bwino ku Toronto/Canada, Frankfurt/Germany, ndi Paris/France kuti apititse patsogolo njira zotsatsira za CTO zapadziko lonse zolimbikitsa Caribbean.
4. Kupititsa patsogolo dongosolo la CTO Chapter lomwe linakhazikitsidwa kuti ligwirizane ndi kulimbikitsa Akatswiri oyenda kukagulitsa ku Caribbean

Zomwe zimagwirizanitsa zolemba ziwirizi zikuwoneka kuti ndizofunikira kuchepetsa ndalama zomwe zimagwiritsidwa ntchito. Chodabwitsa ndichakuti, ngati zinali zoonekeratu kuyambira mu 2001 kuti ndalama zomwe zidagwiritsidwa ntchito ziyenera kuchepetsedwa, chifukwa chake zidatenga zaka 18 kukonza zinthu. M'dera lomwe zokopa alendo zimadziwika kuti ndiye injini yayikulu yokulitsa chuma ndi chitukuko, kodi izi zitha kutanthauziridwa ngati kuchedwetsa, kunyada kapena kuti bizinesi ya CTO yomwe idakhazikitsidwa mu 1989 ndi kuphatikiza kwa CTA ndi CTRC yapita patsogolo?

Kuyambira kuchiyambi kwa zakachikwi, CTO ikuwoneka kuti ikulimbana ndi ntchito yake komanso udindo wake pantchito zokopa alendo ku Caribbean. Njira yopita patsogolo yakhala vuto lalikulu kwa bungwe. Ngakhale okhudzidwa ndi mabungwe azigawo azigawo zikusintha malo awo ndiukadaulo wotsogola kuti akwaniritse zokopa alendo, mayiko omwe ali m'bungwe la CTO akuwoneka kuti akudikirira lingaliro lokweza pulogalamu yotsatsa m'chigawocho ndi IT ndi zowonjezera za intaneti.

Kuti tinene mosabisa za momwe zinthu zilili m'bungwe, palibe cholakwika kapena cholakwa chiyenera kupita kwa ogwira ntchito m'maofesi awiriwa pamavuto a CTO. Anachita zonse zomwe angathe ndi ndalama zomwe anapatsidwa. Ngati CTO ili ndi ndalama, pali zosankha zingapo ndi njira zochepetsera mtengo zomwe zitha kukhazikitsidwa kuti zithandizire ntchito yake. Ngati Bungwe Lolamulira likufuna kutsitsimutsa CTO, zotsatirazi ndi malingaliro ena oyenera kulingaliridwa.

1 - Kukhazikitsa njira yatsopano yopangira bizinesi ndi njira zopangira ndalama kutsatsa kwamakampani azokopa alendo m'derali komanso zofunikira zaukadaulo wapaintaneti

2 - Kulemba ntchito kwa CTO Director of Global Marketing. Udindo umenewu mwachionekere wakhala wopanda munthu kuyambira 2008

3 - Yang'aniraninso kalendala ya CTO ya 2020 yomwe mukufuna kuchita zamalonda ku USA, Canada, Europe ndi Latin America Markets

4- Unikaninso kutenga nawo mbali, phindu lomwe mwapeza ndikubweza ndalama zomwe zagwiritsidwa ntchito pazochitika monga

(a) CTO's Traditional Caribbean Pavilions and Villages pamisika yapadziko lonse yoyendera maulendo pa WTM, ITB, ndi Top Resa. Mtundu uwu wakhalapo kuyambira 1979

(b) Ziwonetsero zapamsewu za CTO m'misika yonse. Pali unyinji wa ziwonetsero izi zochitidwa ndi ndege, Tour operators, munthu Caribbean kopita ndi CHTA ndi kufunika kubwereza zochitika izi ndizokayikitsa. Mawonekedwe apano adayambitsidwa chapakati pa 1970

(c) Onaninso mtengo wa Zikondwerero za Sabata la Caribbean ku US, Canada, ndi malo ena

(d) Unikani pulogalamu yapaulendo wapa Caribbean ndi mphotho zapaulendo m'misika yonse

(e) Funsani kufunikira kotenga nawo mbali pazowonetsa zamalonda zapaulendo

(f) Siyani zochitika ngati Mipira ya Boma, ndi zina

(g) Onaninso njira zoyankhulirana za CTO ndi Public Relations

5- Kutsitsimutsanso dongosolo loyambirira kuti ligwire ntchito ngati gulu logulitsa kunja kwa CTO padziko lonse lapansi.

Intaneti yamakono One Caribbean Chapter (OCC) ndi nsanja yophunzirira kuposa malo otsatsa. Dongosolo loyambirira la chaputala cha CTO lidapatsa othandizira oyendayenda kuzindikira ndi a kumva kukhala nawo. Kuposa china chilichonse, mituyi idapereka malo omwe othandizira akhoza kukumana ndi kuitana makasitomala kuti akakhale nawo pazowonetsera. Ndalama za ntchito zawo zinaperekedwa ndi othandizira maulendo ndi othandizira zochitika

6 - Kupanga ndi kukhazikitsa mgwirizano wamagulu a Public & Private - CTO ndi CHTA Caribbean Booking Engine kulimbikitsa, kugulitsa ndi kugulitsa Caribbean. Pali zambiri Makina osungira ndikusaka omwe akugulitsa ku Caribbean ndi malo ena, koma pakadali pano  palibe malo osungitsirako okhazikika ku Caribbean omwe amayendera komanso ma anthu ogula amatha kugwiritsa ntchito malonda. The Caribbean Tourism Development Kampani (CTDC) yomwe ili ndi CHTA ndi CTO ikhoza kukwezedwa ndi IT ndiukadaulo wapaintaneti komanso antchito oyenerera kuti azitha kuyang'anira ntchitoyi

7 - Wonjezerani mayiko omwe ali mamembala a CTO kuti athandizire pulojekiti ya Caribbean Booking Engine

8 - Konzani malingaliro akuti msika waku US ndiye chinthu chofunikira kwambiri pakutsatsa kwa CTO njira ndi ntchito

9- Unikaninso ndikugawana utsogoleri wa CTO ndi CHTA pazamalonda. Mtengo CTO ndi bungwe la Public sector lomwe limayang'anira malonda amderalo. CHTA, kumbali ina, ndi kukhudzidwa ndi kukwezedwa ndi kugawa, kugulitsa ndi ntchito kwa oyendera alendo, Maulendo, ndi ogula. Kukonzekera kotereku kungathandize kuchepetsa kukwezedwa ndalama zamabungwe onsewa ndikupereka chithunzi chogwirizana cha Caribbean mu Tourism makampani Kutseka maofesi omwe ali pamwambawa ndikuchotsa antchito sikungathetse zovuta za CTO. M'malo mwake, pokhapokha ngati pali njira zatsopano zothetsera vutolo, izi zitha kukhala ndi zotsatira zoyipa pamakampani a Tourism ku Caribbean. Kutsekedwa kwa maofesiwa kumachepetsa udindo wa CTO ndipo popanda woyimilira padziko lonse lapansi, ndizotheka kuti derali likhoza kukumana ndi mavuto azachuma omwe sanayembekezere. Njira yothetsera vutoli ingakhale kulola kuti mkhalidwewo ukhalebe mpaka Mlembi Wamkulu watsopano atasankhidwa. Munthuyu akakhazikitsidwa, kusintha kwa bungwe kungachitike.

Pazifukwa zonse, zingakhale bwino kuti chizindikiro cha ku Caribbean chiwonekere m'makampani okopa alendo pamene kusintha kukuchitika ku bungwe. CTO ili ndi zoyambira zoyambira mu Okutobala 1946. CTO, monga imadziwika lero, idayamba kugwira ntchito mu Januwale 1989 pomwe kuphatikiza kwa CTA ndi CTRC kunachitika. Nthawi yochuluka, khama komanso ndalama zakhala zikugwiritsidwa ntchito pomanga ndi kudziwitsa anthu za Caribbean monga amodzi mwa malo otsogola kwambiri padziko lonse lapansi. Zingakhale zamanyazi kuona chithunzi cha derali chikukhudzidwa chifukwa cha zovuta za bungwe.

Mwina, sikunachedwe kuti Bungwe Lolamulira la CTO liwunikenso lingaliro lawo lotseka maofesi akunja.